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Traffic heat map of Bartow County, Georgia: 489 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 75

Bartow County, Georgia Traffic Counts

TrafficZoom tracks traffic on 489 road miles in Bartow County, Georgia, divided into 9,792 segments averaging 264 ft. Its busiest road, I 75, carries 69,466 vehicles a day, 11.1 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Bartow County, Georgia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day6,256
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

14.0%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.3 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

17.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

44.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$82,699

The average monitored road in Bartow County, Georgia carries 6,256 vehicles per day. Across its 489 miles of monitored roads, that adds up to 4,644,676 vehicle-miles traveled per day (≈1.7 billion per year). Trucks are 14.0% of traffic, more than the 9.7% across Georgia.

Busier roads than 77% of counties in Georgia

Bartow's average daily traffic volume is 15% lower than the state average - 6,256 vehicles per day against 7,398 - suggesting less traffic load per road - a critical factor for logistics and site planning. In total volume terms, its road network carries about 1.7% of Georgia's statewide total of vehicle-miles. 77% of counties in Georgia see less traffic than Bartow's 6,256 vehicles per day.

Journey times here (33.3 minutes on average) closely track the state level. 51% of counties in Georgia have a longer average travel time than Bartow's 33.3 minutes.

At 17.4%, the congestion ratio matches the state level closely.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Bartow County, Georgia

Trafficvehicles per day14,226
Trucks19.7%
Average travel time44.1 min
Congestion ratio28.2%
Drivers’ average age44.4 yrs
Drivers’ average income$79,868

A little more than half of the driving in Bartow County, Georgia happens on highways: 59% of all vehicle-miles. The average highway carries 14,226 vehicles per day, 155% more than the average non-highway road in the same area, which carries 5,584 vehicles per day.

With 23% of the road miles (112 miles in 762 segments), highways punch above their length, carrying 2,746,681 vehicle-miles traveled per day (≈1.0 billion per year).

By highway travel volume, Bartow outranks 95% of counties in Georgia.

More highway trucks than 88% of counties in Georgia

The concentration of trucks on highways (19.7%) is 45% higher than the state average for similar road classifications. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 82% of counties in Georgia. 88% of counties in Georgia see fewer highway trucks per day than Bartow's roughly 2,803.

non-highway traffic icon

Non-highway Traffic in Bartow County, Georgia

Trafficvehicles per day5,584
Trucks5.7%
Average travel time32.4 min
Congestion ratio16.5%
Drivers’ average age45.3 yrs
Drivers’ average income$84,620

Local roads carry a significant share of travel in Bartow County, Georgia: 41% of all vehicle-miles. On the average non-highway road, that comes to 5,584 vehicles per day.

Spread over 378 miles and 9,030 segments, 77% of the road network, local roads carry a lighter load per mile: 1,897,995 vehicle-miles traveled per day (≈693 million per year). About 1 in 18 vehicles on non-highway roads is a truck (5.7%).

Drivers from higher-income areas than 85% of counties in Georgia

The concentration of trucks on non-highway roads is 71% lower than on highways.

Non-highway congestion here (16.5%) closely tracks the state average.

Bartow's average driver income is higher than 85% of counties in Georgia. The driver population here skews younger than 75% of counties in Georgia.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 72% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 16% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
Traffic is nearly flat through the year: even May–July, the busiest stretch, runs only +3% versus the annual average.
Lowest month:
January is the quietest month, with volumes -9% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Bartow County, Georgia, the peak hour concentrates about 7% of the day's traffic, and traffic stays steady through the year (+3% in high season).

Bartow County vs. Georgia Traffic Comparison

Of the four measures, highway truck share differs most: Bartow County runs 45% above the Georgia average. Its truck share is also 44% above.

MetricBartow CountyGeorgia averageDifference
Traffic6,2567,398-15.4%
Truck % (Total Traffic)14.0%9.7%+44.2%
Truck % (Highway)19.7%13.6%+45.2%
Avg. Travel Time33.3 min33.6 min-0.7%

How Bartow County compares

Bartow County against nearby counties

Set against the average of the 4 areas nearest to it, Bartow County runs 5.1 percentage points more truck traffic; it has the quietest roads of the five. Traffic volume here matches the areas around it, but more of that traffic is trucks - a difference in what routes through, not in how much.

Bartow County and the 4 nearest county-level areas by centroid distance, with the Georgia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Bartow County6,25614.0%4,644,67633.3 min17.4%
Gordon County, Georgia6,55516.9%2,336,03332.7 min14.7%
Paulding County, Georgia8,8934.7%2,319,22431.7 min22.5%
Floyd County, Georgia6,7747.5%2,166,15933.0 min14.9%
Cherokee County, Georgia8,6956.2%4,836,03532.8 min21.8%
Georgia average7,3989.7%N/A33.6 min16.8%

Bartow County ranked within Georgia

Highway travel volume places Bartow County #8 of 147 in Georgia - the top quarter of the state.

Bartow County ranked among 159 county-level areas in Georgia (1 = highest); measures without data in every county rank a smaller field, down to 147.
MeasureBartow CountyGeorgia rank
Traffic volume (AADT)6,256#38 of 159
Highway vehicle-miles per day2,746,681#8 of 147
Truck share on highways19.7%#27 of 147
Highway trucks per day2,803#18 of 147
Average travel time33.3 min#81 of 159
Average driver income$82,699#25 of 159
Average driver age44.9 yrs#119 of 159

Busiest roads in Bartow County, Georgia

The three busiest roads in Bartow County average 42,054 vehicles a day, 6.7 times the county average of 6,256 across all its monitored roads.

I 75 is the busiest road, at 69,466 vehicles a day, 15,258 of them trucks (22.0%). No other road comes close: Joe Frank Harris Parkway Southeast, in second place, carries 34,433. It tops the truck ranking too, with the most trucks.

Trips using I 75 are long: a median of 51.1 minutes against 33.3 county-wide, the mark of a through route.

Etowah Drive is busy with cars rather than freight: only 5.3% of its traffic is trucks, against 14.0% county-wide.

Trucks make up 22.0% of traffic on I 75, against 14.0% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 75Motorway · 69,466vehicles15,258trucks · 22.0%
Road class
Motorway
Congestion ratio
49.5%
Median trip time
51.1 min
Drivers’ median age
44.1 yrs
Drivers’ average income
$80,382

A main artery: I 75's busiest stretch carries 11.1 times the county average; trucks are 22.0% of it, above the county-wide 14.0%.

2Joe Frank Harris Parkway SoutheastTrunk road · 34,433vehicles1,946trucks · 5.7%
Road class
Trunk road
Congestion ratio
36.4%
Median trip time
34.1 min
Drivers’ median age
44.6 yrs
Drivers’ average income
$76,754

Joe Frank Harris Parkway Southeast is a trunk route for the county, carrying 5.5 times the county average on its busiest stretch; trucks are 5.7% of it, below the county-wide 14.0%.

3Etowah DrivePrimary road · 22,262vehicles1,184trucks · 5.3%
Road class
Primary road
Congestion ratio
69.3%
Median trip time
29.5 min
Drivers’ median age
45.8 yrs
Drivers’ average income
$84,049

Travel on Etowah Drive's busiest stretch runs 69% over free-flow time, against 17% across the county, so expect slower peak hours.

4US 411Trunk road · 22,015vehicles1,722trucks · 7.8%
Road class
Trunk road
Congestion ratio
20.0%
Median trip time
37.0 min
Drivers’ median age
45.2 yrs
Drivers’ average income
$78,788

At 3.5 times the county average, US 411 draws drivers from neighborhoods averaging $78,788 in household income.

5Main StreetPrimary road · 21,584vehicles954trucks · 4.4%
Road class
Primary road
Congestion ratio
71.2%
Median trip time
30.0 min
Drivers’ median age
45.5 yrs
Drivers’ average income
$84,338

Main Street is one of the more congested roads here: trips take 71% longer than at free-flow speed, against 17% county-wide.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 75Motorway · #1 by traffic69,466vehicles15,258trucks · 22.0%
2Joe Frank Harris Parkway SoutheastTrunk road · #2 by traffic34,433vehicles1,946trucks · 5.7%
3US 411Trunk road · #4 by traffic22,015vehicles1,722trucks · 7.8%
4West AvenuePrimary road · 20,247vehicles1,336trucks · 6.6%
Road class
Primary road
Congestion ratio
36.5%
Median trip time
30.0 min
Drivers’ median age
45.5 yrs
Drivers’ average income
$86,041

The busiest stretch of West Avenue carries 3.2 times the county average; trucks are 6.6% of it, below the county-wide 14.0%.

5Rockmart HighwayPrimary road · 14,421vehicles1,269trucks · 8.8%
Road class
Primary road
Congestion ratio
20.6%
Median trip time
33.7 min
Drivers’ median age
46.8 yrs
Drivers’ average income
$74,904

On its busiest stretch, Rockmart Highway carries 2.3 times the county average; trucks are 8.8% of it, below the county-wide 14.0%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

BartowDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Bartow County

The same traffic breakdown for the areas closest to Bartow County, Georgia.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.