This page delivers traffic analytics for Cole County, Missouri. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Cole County, Missouri among 392 road miles divided in 6,674 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 310 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,248
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,758
Our data indicates an estimated average traffic volume of 4,248 vehicles per day in Cole County, Missouri that results in 1,899,346 vehicle-miles traveled per day (≈693 million per year). The traffic stream is comprised of an average of 1 truck for every 13 vehicles. Typical time spent behind the wheel per trip is 29.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Missouri state averages: Cole's average daily traffic volume is 25% lower than the state average - 4,248 vehicles per day against 5,631 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 1,899,346 vehicle-miles traveled per day (≈693 million per year), roughly 1.1% of Missouri's statewide total. Journey times run 7% lower than the state level, at 29.1 minutes on average. The congestion ratio of 16.1% is 17% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. By volume, Cole's 4,248 vehicles per day outpaces 81% of counties in Missouri. Its average travel time of 29.1 minutes is longer than 10% of counties in Missouri.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
12,396
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
29.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,839
A significant volume of traffic in Cole County, Missouri utilizes the highway network. The average highway carries 12,396 vehicles per day, 227% more than the average non-highway road in the same area, which carries 3,791 vehicles per day. That average covers 101 highway road miles divided in 354 segments (average segment length 1,506 ft), together carrying 1,072,186 vehicle-miles traveled per day (≈391 million per year). That is more highway travel volume than 80% of counties in Missouri. Trucks constitute 10.1% of highway traffic.
Analytical insight
At 10.1%, highway truck share is 25% lower than the state average, marking Cole as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 15% of counties in Missouri. Cole's highway truck count is higher than 45% of counties in Missouri, at roughly 1,251 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,791
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
15.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,913
The non-highway road network in Cole County, Missouri supports a substantial volume of traffic. The average non-highway road carries 3,791 vehicles per day, 69% less than the average highway in the same area, which carries 12,396 vehicles per day. That average covers 291 non-highway road miles divided in 6,320 segments (average segment length 243 ft), together carrying 827,160 vehicle-miles traveled per day (≈302 million per year). Trucks constitute 5.0% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 50% lower than on highways. The non-highway congestion ratio of 15.4% is 17% lower than the state level, suggesting more efficient local mobility than the state average. 10% of counties in Missouri see shorter overall travel times than Cole. Trip origins here have higher average income than 89% of counties in Missouri. Cole's median driver age is higher than 22% of counties in Missouri.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 88% higher than the daily average.
Weekend traffic:
Weekend volumes run about 28% below weekday levels.
Seasonal Fluctuation
Busy season:
April–June is the high season, with volumes +6% versus the annual average.
Lowest month:
January is the quietest month, with volumes -10% versus the annual average.
Analytical insight
In Cole County, Missouri, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +6% in high season.
Traffic Flow Profile Comparison
Metric
Cole
Missouri
Average
Difference
Traffic
4,248
5,631
-24.6%
Truck % (Total Traffic)
7.9%
9.8%
-19.9%
Truck % (Highway)
10.1%
13.4%
-25.0%
Avg. Travel Time
29.1 min
31.3 min
-7.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,248 vehicles per day, providing a baseline for daily operations and site assessment.
Cole's highway truck share of 10.1% is higher than 15% of counties in Missouri.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 88% above the daily average.
Trucks account for approximately 7.9% of the total traffic mix across all road types, with a significantly higher concentration of 10.1% on highways.
Drivers on Cole roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $77,758 - useful context for retail siting and customer profiling.
Traffic volumes are typically 6% higher during April–June. Volumes drop to their lowest levels in January, averaging 3,806 vehicles per day - a 10% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
