This page delivers traffic analytics for Columbia County, Oregon. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Columbia County, Oregon among 264 road miles divided in 6,037 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 231 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,926
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,506
Our data indicates an estimated average traffic volume of 3,926 vehicles per day in Columbia County, Oregon that results in 979,014 vehicle-miles traveled per day (≈357 million per year). The traffic stream is comprised of an average of 1 truck for every 13 vehicles. Typical time spent behind the wheel per trip is 31.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oregon state averages: Columbia's average daily traffic volume is 34% lower than the state average - 3,926 vehicles per day against 5,908 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 979,014 vehicle-miles traveled per day (≈357 million per year), about 1.1% of Oregon's statewide total. The average trip takes 31.5 minutes, 8% lower than the state level. The congestion ratio of 11.4% is 31% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Columbia carries more traffic than 54% of counties in Oregon. On travel time, Columbia runs longer than 17% of counties in Oregon.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
18,406
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
30.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,627
A significant volume of traffic in Columbia County, Oregon utilizes the highway network. The average highway carries 18,406 vehicles per day, 1153% more than the average non-highway road in the same area, which carries 1,468 vehicles per day. That average covers 54 highway road miles divided in 876 segments (average segment length 324 ft), together carrying 755,721 vehicle-miles traveled per day (≈276 million per year). Trucks constitute 8.1% of highway traffic.
Analytical insight
The concentration of trucks on highways (8.1%) is 32% lower than the state average for similar road classifications. This indicates Columbia serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Columbia's highway truck share (8.1%) is higher than 22% of counties in Oregon. Columbia's highway truck count is higher than 50% of counties in Oregon, at roughly 1,496 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,468
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$92,417
The non-highway road network in Columbia County, Oregon supports a substantial volume of traffic. The average non-highway road carries 1,468 vehicles per day, 92% less than the average highway in the same area, which carries 18,406 vehicles per day. That average covers 210 non-highway road miles divided in 5,161 segments (average segment length 215 ft), together carrying 223,293 vehicle-miles traveled per day (≈81.5 million per year). Trucks constitute 6.5% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 20% lower than the highway network. At 49% lower than the state level, the non-highway congestion ratio of 8.2% signals easier movement on local roads. Overall, average travel time here is longer than 17% of counties in Oregon. Columbia's average driver income exceeds 94% of counties in Oregon. 46% of counties in Oregon have a younger driver population than Columbia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–7:00 PM, with volumes reaching approximately 94% higher than the daily average.
Weekend traffic:
Weekend volumes run about 3% below weekday levels.
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Columbia County, Oregon, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Columbia
Oregon
Average
Difference
Traffic
3,926
5,908
-33.5%
Truck % (Total Traffic)
7.8%
9.2%
-15.7%
Truck % (Highway)
8.1%
12.0%
-32.2%
Avg. Travel Time
31.5 min
34.3 min
-8.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,926 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Columbia have higher average income than 94% of counties in Oregon.
The average travel time for drivers is 31.5 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 7.8% of the total traffic mix across all road types, with a significantly higher concentration of 8.1% on highways.
Traffic volumes are typically 13% higher during July–September. Volumes drop to their lowest levels in January, averaging 3,342 vehicles per day - a 15% decrease from the annual average.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 7:00 PM in the evening - about 94% above the daily average.
Drivers on Columbia roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $90,506 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
