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Traffic heat map of Cooper County, Missouri: 281 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 70 and Main Street

Cooper County, Missouri Traffic Counts

TrafficZoom tracks traffic on 281 road miles in Cooper County, Missouri, divided into 2,525 segments averaging 588 ft. Its highways rank among the top 3 counties in Missouri for trucks per day. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Cooper County, Missouri

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,253
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

20.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$69,815

Our data shows 2,253 vehicles per day on the average road in Cooper County, Missouri, and 1,183,919 vehicle-miles traveled per day (≈432 million per year) across its 281 miles of monitored roads. About 1 in 5 vehicles is a truck, well above the 9.8% across Missouri - a freight-heavy mix.

Shorter trips than 86% of counties in Missouri

Cooper sees 60% lower average daily traffic volume than the state average (2,253 vehicles per day against 5,631), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Across the whole network, that travel is about 0.7% of Missouri's statewide total. 50% of counties in Missouri see less traffic than Cooper's 2,253 vehicles per day.

Journey times run 6% lower than the state level, at 29.4 minutes on average. 86% of counties in Missouri have a longer average travel time than Cooper's 29.4 minutes.

At 66% lower than the state level, the 6.6% congestion ratio signals smoother traffic flow - free-flowing roads make scheduled deliveries highly predictable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Cooper County, Missouri

Trafficvehicles per day14,270
Trucks24.6%
Average travel time59.1 min
Congestion ratio35.3%
Drivers’ average age43.1 yrs
Drivers’ average income$72,062

Highways carry most of the traffic in Cooper County, Missouri: 76% of all vehicle-miles. The average highway carries 14,270 vehicles per day, 619% more than the average non-highway road in the same area, which carries 1,985 vehicles per day.

That comes from just 20% of the monitored road miles: 57 miles in 55 segments, carrying 904,181 vehicle-miles traveled per day (≈330 million per year).

77% of counties in Missouri move less traffic on their highways.

More highway trucks than 98% of counties in Missouri

The concentration of trucks on highways (24.6%) is 83% higher than the state average for similar road classifications. That marks Cooper as a major freight corridor, where highway access is what logistics operators compete on.

By truck concentration, highways here outrank 92% of counties in Missouri. Cooper's highway truck count is higher than 98% of counties in Missouri, at roughly 3,510 trucks per day.

non-highway traffic icon

Non-highway Traffic in Cooper County, Missouri

Trafficvehicles per day1,985
Trucks7.2%
Average travel time28.7 min
Congestion ratio6.0%
Drivers’ average age48.7 yrs
Drivers’ average income$67,521

Local roads carry a smaller share of travel in Cooper County, Missouri, 24% of vehicle-miles; most driving happens on highways. On the average non-highway road, that comes to 1,985 vehicles per day.

Spread over 224 miles and 2,470 segments, 80% of the road network, local roads carry a lighter load per mile: 279,738 vehicle-miles traveled per day (≈102 million per year). Trucks make up 7.2% of non-highway traffic, about 1 in 14 vehicles.

Younger drivers than 88% of counties in Missouri

The concentration of trucks on non-highway roads is 71% lower than on highways.

Non-highway congestion (6.0%) runs 68% lower than the state average, pointing to smoother local traffic flow.

Cooper's average driver income is higher than 79% of counties in Missouri. Cooper's median driver age is lower than 88% of counties in Missouri.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (-1%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Cooper County, Missouri, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +7% in high season.

Cooper County vs. Missouri Traffic Comparison

Cooper County's biggest difference from the Missouri average is its truck share, 109% above it. Its highway truck share is also 83% above.

MetricCooper CountyMissouri averageDifference
Traffic2,2535,631-60.0%
Truck % (Total Traffic)20.5%9.8%+108.6%
Truck % (Highway)24.6%13.4%+82.9%
Avg. Travel Time29.4 min31.3 min-6.1%

How Cooper County compares

Cooper County has a higher truck share than any nearby county

Against the 4 nearest areas, Cooper County runs 11.2 percentage points more truck traffic and moves 2.4 times the total daily travel; it has the fourth busiest roads of the five. It is bigger rather than busier: the extra travel comes from carrying more road, not from heavier roads.

Cooper County and the 4 nearest county-level areas by centroid distance, with the Missouri average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Cooper County2,25320.5%1,183,91929.4 min6.6%
Moniteau County, Missouri2,34911.0%424,57428.6 min4.5%
Morgan County, Missouri2,4818.7%526,01934.4 min4.0%
Pettis County, Missouri2,61110.0%923,15933.8 min9.7%
Howard County, Missouri1,2317.6%141,00833.7 min4.7%
Missouri average5,6319.8%N/A31.3 min19.4%

Cooper County ranked within Missouri

Cooper County sits in Missouri's top three on highway truck volume.

Cooper County ranked among 115 county-level areas in Missouri (1 = highest); measures without data in every county rank a smaller field, down to 93.
MeasureCooper CountyMissouri rank
Traffic volume (AADT)2,253#58 of 115
Highway vehicle-miles per day904,181#22 of 93
Truck share on highways24.6%#8 of 93
Highway trucks per day3,510#3 of 93
Average travel time29.4 min#99 of 115
Average driver income$69,815#25 of 115
Average driver age45.8 yrs#101 of 115

The two ends of this table sit far apart: #3 of 93 on highway truck volume, against #101 of 115 on average driver age.

Busiest roads in Cooper County, Missouri

On their busiest stretches, the three busiest roads in Cooper County carry 17,958 vehicles a day on average, 8.0 times the typical road in the county (2,253).

I 70 is the busiest road, at 32,178 vehicles a day, 7,728 of them trucks (24.0%). No other road comes close: Main Street, in second place, carries 12,214. It tops the truck ranking too, with the most trucks.

I 70 carries longer journeys than most roads here, with a median trip of 56.1 minutes against 29.4 county-wide.

Main Street is busy with cars rather than freight: only 8.7% of its traffic is trucks, against 20.5% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 70Motorway · 32,178vehicles7,728trucks · 24.0%
Road class
Motorway
Congestion ratio
35.3%
Median trip time
56.1 min
Drivers’ median age
42.4 yrs
Drivers’ average income
$72,111

Travel on I 70's busiest stretch runs 35% over free-flow time, against 7% across the county, so expect slower peak hours.

2Main StreetPrimary road · 12,214vehicles1,063trucks · 8.7%
Road class
Primary road
Median trip time
29.0 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$66,034

A main artery: Main Street's busiest stretch carries 5.4 times the county average; trucks are 8.7% of it, below the county-wide 20.5%.

3US 40Motorway · 9,481vehicles2,702trucks · 28.5%
Road class
Motorway
Median trip time
31.8 min
Drivers’ median age
47.2 yrs
Drivers’ average income
$69,031

At 4.2 times the county average, US 40 draws drivers from neighborhoods averaging $69,031 in household income.

4Ashley RoadPrimary road · 8,911vehicles784trucks · 8.8%
Road class
Primary road
Median trip time
29.6 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$63,290

The busiest stretch of Ashley Road carries 4.0 times the county average; trucks are 8.8% of it, below the county-wide 20.5%.

5Bingham RoadPrimary road · 6,803vehicles617trucks · 9.1%
Road class
Primary road
Median trip time
26.0 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$66,862

On its busiest stretch, Bingham Road carries 3.0 times the county average; trucks are 9.1% of it, below the county-wide 20.5%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 70Motorway · #1 by traffic32,178vehicles7,728trucks · 24.0%
2US 40Motorway · #3 by traffic9,481vehicles2,702trucks · 28.5%
3Main StreetPrimary road · #2 by traffic12,214vehicles1,063trucks · 8.7%
4Ashley RoadPrimary road · #4 by traffic8,911vehicles784trucks · 8.8%
5Bingham RoadPrimary road · #5 by traffic6,803vehicles617trucks · 9.1%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

CooperDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Cooper County

The same traffic breakdown for the areas closest to Cooper County, Missouri.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.