This page delivers traffic analytics for Cooper County, Missouri. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Cooper County, Missouri among 281 road miles divided in 2,525 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 588 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,253
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
20.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,815
Our data indicates an estimated average traffic volume of 2,253 vehicles per day in Cooper County, Missouri that results in 1,183,919 vehicle-miles traveled per day (≈432 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 29.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Missouri state averages: At 2,253 vehicles per day, the average monitored road in Cooper carries 60% less traffic than the state average of 5,631 vehicles per day - a critical factor for logistics and site planning. Network-wide, Cooper accounts for about 0.7% of Missouri's statewide total, at 1,183,919 vehicle-miles traveled per day (≈432 million per year). Journey times run 6% lower than the state level, at 29.4 minutes on average. The congestion ratio of 6.6% is 66% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. By volume, Cooper's 2,253 vehicles per day outpaces 50% of counties in Missouri. 14% of counties in Missouri have a shorter average travel time than Cooper's 29.4 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
14,270
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
24.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
59.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
35.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,062
A significant volume of traffic in Cooper County, Missouri utilizes the highway network. The average highway carries 14,270 vehicles per day, 619% more than the average non-highway road in the same area, which carries 1,985 vehicles per day. That average covers 57 highway road miles divided in 55 segments (average segment length 5,467 ft), together carrying 904,181 vehicle-miles traveled per day (≈330 million per year). That is more highway travel volume than 77% of counties in Missouri. Trucks constitute 24.6% of highway traffic.
Analytical insight
At 24.6%, highway truck share is 83% higher than the state average, marking Cooper as a significant freight corridor - underscoring the importance of highway access for logistics operators. 92% of counties in Missouri see a lower highway truck share than Cooper's 24.6%. Cooper's highway truck count is higher than 98% of counties in Missouri, at roughly 3,510 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,985
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,521
The non-highway road network in Cooper County, Missouri supports a substantial volume of traffic. The average non-highway road carries 1,985 vehicles per day, 86% less than the average highway in the same area, which carries 14,270 vehicles per day. That average covers 224 non-highway road miles divided in 2,470 segments (average segment length 479 ft), together carrying 279,738 vehicle-miles traveled per day (≈102 million per year). Trucks constitute 7.2% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 71% lower than on highways. Non-highway congestion (6.0%) runs 68% lower than the state average, pointing to smoother local traffic flow. 14% of counties in Missouri see shorter overall travel times than Cooper. 79% of counties in Missouri see lower average driver income among trip origins than Cooper. Cooper's median driver age is higher than 12% of counties in Missouri.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 71% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Cooper County, Missouri, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +7% in high season.
Traffic Flow Profile Comparison
Metric
Cooper
Missouri
Average
Difference
Traffic
2,253
5,631
-60.0%
Truck % (Total Traffic)
20.5%
9.8%
+108.6%
Truck % (Highway)
24.6%
13.4%
+82.9%
Avg. Travel Time
29.4 min
31.3 min
-6.1%
How Cooper County compares
Cooper County against nearby areas
Set against the average of the 4 areas nearest to it, Cooper County runs 11.2 percentage points more truck traffic and moves 2.4 times the total daily travel; it has the fourth busiest roads of the five. It is bigger rather than busier: the extra travel comes from carrying more road, not from heavier roads.
Cooper County and the 4 nearest county-level areas by centroid distance, with the Missouri average for scale.
On highway truck volume, Cooper County is among the three highest county-level areas in Missouri.
Where Cooper County sits among Missouri's county-level areas on each measure. Rank 1 is the highest value in the state, whether or not that is the outcome you want; the field size differs by measure because not every county carries highway data.
Measure
Cooper County
Missouri rank
Traffic volume (AADT)
2,253
#58 of 115
Highway vehicle-miles per day
904,181
#22 of 93
Truck share on highways
24.6%
#8 of 93
Highway trucks per day
3,510
#3 of 93
Average travel time
29.4 min
#99 of 115
Average driver income
$69,815
#25 of 115
Average driver age
45.8 yrs
#101 of 115
The two ends of this table sit far apart: #3 of 93 on highway truck volume, against #101 of 115 on average driver age.
Frequently Asked Questions
The average daily traffic volume is calculated at 2,253 vehicles per day, providing a baseline for daily operations and site assessment.
Cooper carries more highway trucks by raw volume than 98% of counties in Missouri, at roughly 3,510 per day.
Traffic volumes are typically 7% higher during May–July. Volumes drop to their lowest levels in January, averaging 1,953 vehicles per day - a 13% decrease from the annual average.
The average travel time for drivers is 29.4 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 71% above the daily average.
Drivers on Cooper roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $69,815 - useful context for retail siting and customer profiling.
Trucks account for approximately 20.5% of the total traffic mix across all road types, with a significantly higher concentration of 24.6% on highways.
Approximately 53% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Cooper County, Missouri. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
