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Traffic heat map of Heard County, Georgia: 113 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Martha Berry Highway

Heard County, Georgia Traffic Counts

Our Heard County, Georgia traffic data covers 1,852 road segments over 113 road miles, with an average segment of just 321 ft. The average road here carries 2,322 vehicles a day, 69% less than the Georgia average of 7,398. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Heard County, Georgia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,322
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$62,956

The average monitored road in Heard County, Georgia carries 2,322 vehicles per day. Across its 113 miles of monitored roads, that adds up to 268,094 vehicle-miles traveled per day (≈97.9 million per year). About 1 in 11 vehicles is a truck, in line with Georgia (9.7%).

Traffic 69% below the Georgia average

Heard sees 69% lower average daily traffic volume than the state average (2,322 vehicles per day against 7,398), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Heard accounts for less than 0.1% of Georgia's statewide total of vehicle-miles. 72% of counties in Georgia see more traffic than Heard's 2,322 vehicles per day.

Journey times here (32.7 minutes on average) closely track the state level. 59% of counties in Georgia have a longer average travel time than Heard's 32.7 minutes.

At 61% lower than the state level, the 6.6% congestion ratio signals smoother traffic flow - free-flowing roads make scheduled deliveries highly predictable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Heard County, Georgia

Trafficvehicles per day3,501
Trucks11.4%
Average travel time44.0 min
Congestion ratio7.2%
Drivers’ average age45.8 yrs
Drivers’ average income$70,032

Highways carry about half of all travel in Heard County, Georgia, 48% of vehicle-miles. The average highway carries 3,501 vehicles per day, 64% more than the average non-highway road in the same area, which carries 2,136 vehicles per day.

Highways make up 33% of the monitored road miles (37 miles, 253 segments), so they carry more than their share: 129,038 vehicle-miles traveled per day (≈47.1 million per year).

Fewer highway trucks than 86% of counties in Georgia

Highway truck concentration here runs 16% lower than the state average, at 11.4%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Heard's highway truck share (11.4%) is lower than 61% of counties in Georgia. Heard's highway truck count is lower than 86% of counties in Georgia, at roughly 398 trucks per day.

non-highway traffic icon

Non-highway Traffic in Heard County, Georgia

Trafficvehicles per day2,136
Trucks7.4%
Average travel time30.9 min
Congestion ratio6.5%
Drivers’ average age47.4 yrs
Drivers’ average income$58,458

Local roads carry about half of all travel in Heard County, Georgia, 52% of vehicle-miles. On the average non-highway road, that comes to 2,136 vehicles per day.

Spread over 75 miles and 1,599 segments, 67% of the road network, local roads carry a lighter load per mile: 139,055 vehicle-miles traveled per day (≈50.8 million per year). Trucks make up 7.4% of non-highway traffic, about 1 in 13 vehicles.

Local congestion 60% below the Georgia average

Non-highway roads carry a truck concentration that's 35% lower than the highway network.

The non-highway congestion ratio of 6.5% is 60% lower than the state level, suggesting more efficient local mobility than the state average.

Heard's average driver income is lower than 53% of counties in Georgia. Heard's median driver age is higher than 59% of counties in Georgia.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Heard County, Georgia, the peak hour concentrates about 8% of the day's traffic.

Heard County vs. Georgia Traffic Comparison

Heard County's biggest difference from the Georgia average is its average daily traffic per road, 69% below it. Its highway truck share is also 16% below.

MetricHeard CountyGeorgia averageDifference
Traffic2,3227,398-68.6%
Truck % (Total Traffic)9.3%9.7%-3.7%
Truck % (Highway)11.4%13.6%-16.1%
Avg. Travel Time32.7 min33.6 min-2.6%

How Heard County compares

Heard County moves the least traffic of its nearby counties

Compared with its 4 closest neighbours, Heard County moves 10.3% of the total daily travel and is 50.2% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Heard County and the 4 nearest county-level areas by centroid distance, with the Georgia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Heard County2,3229.3%268,09432.7 min6.6%
Carroll County, Georgia6,30611.6%3,040,65932.8 min15.5%
Randolph County, Alabama2,0659.2%462,82030.3 min7.4%
Coweta County, Georgia6,50610.5%4,095,99532.4 min16.2%
Troup County, Georgia5,63914.1%2,833,57431.8 min14.1%
Georgia average7,3989.7%N/A33.6 min16.8%

Heard County ranked within Georgia

Heard County sits in the bottom quarter of the Georgia field on highway truck volume, at #126 of 147.

Heard County ranked among 159 county-level areas in Georgia (1 = highest); measures without data in every county rank a smaller field, down to 147.
MeasureHeard CountyGeorgia rank
Traffic volume (AADT)2,322#115 of 159
Highway vehicle-miles per day129,038#123 of 147
Truck share on highways11.4%#90 of 147
Highway trucks per day398#126 of 147
Average travel time32.7 min#95 of 159
Average driver income$62,956#84 of 159
Average driver age46.6 yrs#66 of 159

Busiest roads in Heard County, Georgia

The three busiest roads in Heard County average 6,074 vehicles a day, 2.6 times the county average of 2,322 across all its monitored roads.

Martha Berry Highway leads with 6,938 vehicles a day, 789 of them trucks (11.4%). It tops the truck ranking too, with the most trucks.

Trips using Martha Berry Highway are long: a median of 44.0 minutes against 32.7 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Martha Berry HighwayTrunk road · 6,938vehicles789trucks · 11.4%
Road class
Trunk road
Congestion ratio
7.2%
Median trip time
44.0 min
Drivers’ median age
45.8 yrs
Drivers’ average income
$70,032

Martha Berry Highway peaks at 6,938 vehicles a day, 3.0 times the county average; trucks are 11.4% of it, above the county-wide 9.3%.

2Lonnie Lee Rogers HighwaySecondary road · 5,867vehicles366trucks · 6.2%
Road class
Secondary road
Congestion ratio
16.1%
Median trip time
31.2 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$55,003

Lonnie Lee Rogers Highway is one of the more congested roads here: trips take 16% longer than at free-flow speed, against 7% county-wide.

3Lagrange StreetSecondary road · 5,416vehicles314trucks · 5.8%
Road class
Secondary road
Congestion ratio
12.9%
Median trip time
28.6 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$56,156

Lagrange Street carries 2.3 times the county average at its busiest, 314 of them trucks (5.8%, below the county-wide 9.3%).

4River StreetPrimary road · 5,195vehicles424trucks · 8.2%
Road class
Primary road
Congestion ratio
10.9%
Median trip time
30.0 min
Drivers’ median age
46.7 yrs
Drivers’ average income
$57,792

River Street carries 2.2 times the county average on its busiest stretch, where the median trip lasts 30.0 minutes.

5GA 34Primary road · 3,987vehicles344trucks · 8.6%
Road class
Primary road
Congestion ratio
9.0%
Median trip time
33.8 min
Drivers’ median age
45.7 yrs
Drivers’ average income
$59,002

GA 34 peaks at 3,987 vehicles a day, 72% more than the county average; trucks are 8.6% of it, below the county-wide 9.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Martha Berry HighwayTrunk road · #1 by traffic6,938vehicles789trucks · 11.4%
2River StreetPrimary road · #4 by traffic5,195vehicles424trucks · 8.2%
3Lonnie Lee Rogers HighwaySecondary road · #2 by traffic5,867vehicles366trucks · 6.2%
4GA 34Primary road · #5 by traffic3,987vehicles344trucks · 8.6%
5Lagrange StreetSecondary road · #3 by traffic5,416vehicles314trucks · 5.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

HeardDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Heard County

The same traffic breakdown for the areas closest to Heard County, Georgia.

Need segment-level traffic data?

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