This page delivers traffic analytics for Hillsborough, Florida. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Hillsborough, Florida among 2,260 road miles divided in 59,432 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 201 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
11,800
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
26.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$91,071
Our data indicates an estimated average traffic volume of 11,800 vehicles per day in Hillsborough, Florida that results in 37,217,573 vehicle-miles traveled per day (≈13.6 billion per year). The traffic stream is comprised of an average of 1 truck for every 14 vehicles. Typical time spent behind the wheel per trip is 34.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Florida state averages: Hillsborough sees 19% higher average daily traffic volume than the state average (11,800 vehicles per day against 9,922), suggesting more demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 37,217,573 vehicle-miles traveled per day (≈13.6 billion per year), roughly 7.1% of Florida's statewide total. The average trip takes 34.7 minutes, 5% higher than the state level. Congestion runs 12% higher than the state level, at a ratio of 26.6% - more pronounced congestion - crucial for traffic control improvement and logistics planning. Hillsborough carries more traffic than 91% of counties in Florida. 67% of counties in Florida have a shorter average travel time than Hillsborough's 34.7 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
41,948
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
42.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
55.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,979
A significant volume of traffic in Hillsborough, Florida utilizes the highway network. The average highway carries 41,948 vehicles per day, 288% more than the average non-highway road in the same area, which carries 10,809 vehicles per day. That average covers 339 highway road miles divided in 1,891 segments (average segment length 947 ft), together carrying 16,067,310 vehicle-miles traveled per day (≈5.9 billion per year). That puts Hillsborough among the top 5 counties in Florida for highway travel volume. Trucks constitute 8.3% of highway traffic.
Analytical insight
At 8.3%, highway truck share is 27% lower than the state average, marking Hillsborough as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 10% of counties in Florida. Hillsborough's highway truck count is higher than 85% of counties in Florida, at roughly 3,473 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
10,809
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
25.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$91,645
The non-highway road network in Hillsborough, Florida supports a substantial volume of traffic. The average non-highway road carries 10,809 vehicles per day, 74% less than the average highway in the same area, which carries 41,948 vehicles per day. That average covers 1,921 non-highway road miles divided in 57,541 segments (average segment length 176 ft), together carrying 21,150,263 vehicle-miles traveled per day (≈7.7 billion per year). Trucks constitute 6.2% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 25% lower than the highway network. The non-highway congestion ratio of 25.6% is 13% higher than the state level, suggesting slower local mobility than the state average. 67% of counties in Florida see shorter overall travel times than Hillsborough. Hillsborough's average driver income exceeds 88% of counties in Florida. Hillsborough's median driver age is higher than 6% of counties in Florida.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 64% higher than the daily average.
Weekend traffic:
Weekend volumes run about 23% below weekday levels.
Seasonal Fluctuation
Busy season:
March–May is the high season, with volumes +3% versus the annual average.
Lowest month:
August is the quietest month, with volumes -5% versus the annual average.
Analytical insight
In Hillsborough, Florida, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +3% in high season.
Traffic Flow Profile Comparison
Metric
Hillsborough
Florida
Average
Difference
Traffic
11,800
9,922
+18.9%
Truck % (Total Traffic)
7.1%
8.6%
-17.7%
Truck % (Highway)
8.3%
11.3%
-26.9%
Avg. Travel Time
34.7 min
33.2 min
+4.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 11,800 vehicles per day, providing a baseline for daily operations and site assessment.
Hillsborough carries more highway trucks by raw volume than 85% of counties in Florida, at roughly 3,473 per day.
Traffic volumes are typically 3% higher during March–May. Volumes drop to their lowest levels in August, averaging 11,240 vehicles per day - a 5% decrease from the annual average.
The average travel time for drivers is 34.7 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Hillsborough roads have a median age of 44 years, and the median household income of the neighborhoods trips originate from averages $91,071 - useful context for retail siting and customer profiling.
Trucks account for approximately 7.1% of the total traffic mix across all road types, with a significantly higher concentration of 8.3% on highways.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 64% above the daily average.
Approximately 21% of highway traffic and 5% of non-highway traffic consists of vehicles whose trip originates outside Hillsborough, Florida. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
