This page delivers traffic analytics for Imperial County, California. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Imperial County, California among 1,003 road miles divided in 5,577 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 950 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
8,668
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
43.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,380
Our data indicates an estimated average traffic volume of 8,668 vehicles per day in Imperial County, California that results in 6,475,282 vehicle-miles traveled per day (≈2.4 billion per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 43.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the California state averages: Imperial sees 32% lower average daily traffic volume than the state average (8,668 vehicles per day against 12,766), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 6,475,282 vehicle-miles traveled per day (≈2.4 billion per year), about 0.7% of California's statewide total. Journey times run 26% higher than the state level, at 43.4 minutes on average. At 24% lower than the state level, the 20.8% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Imperial carries more traffic than 65% of counties in California. Its average travel time of 43.4 minutes is longer than 95% of counties in California.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
14,106
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
51.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
31.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,970
A significant volume of traffic in Imperial County, California utilizes the highway network. The average highway carries 14,106 vehicles per day, 100% more than the average non-highway road in the same area, which carries 7,063 vehicles per day. That average covers 472 highway road miles divided in 1,271 segments (average segment length 1,962 ft), together carrying 4,678,711 vehicle-miles traveled per day (≈1.7 billion per year). That is more highway travel volume than 59% of counties in California. Trucks constitute 14.9% of highway traffic.
Analytical insight
Highway truck concentration here runs 43% higher than the state average, at 14.9% - positioning Imperial as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 65% of counties in California. By raw truck volume, Imperial carries more highway trucks than 22% of counties in California.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,063
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,862
The non-highway road network in Imperial County, California supports a substantial volume of traffic. The average non-highway road carries 7,063 vehicles per day, 50% less than the average highway in the same area, which carries 14,106 vehicles per day. That average covers 531 non-highway road miles divided in 4,306 segments (average segment length 651 ft), together carrying 1,796,572 vehicle-miles traveled per day (≈656 million per year). Trucks constitute 8.3% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 44% fewer trucks by share. The non-highway congestion ratio of 17.7% is 33% lower than the state level, suggesting more efficient local mobility than the state average. 95% of counties in California see shorter overall travel times than Imperial. 18% of counties in California see lower average driver income among trip origins than Imperial. The driver population here skews older than 12% of counties in California.
Time-of-Day & Seasonal Patterns
Analytical insight
In Imperial County, California, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Imperial
California
Average
Difference
Traffic
8,668
12,766
-32.1%
Truck % (Total Traffic)
13.1%
7.8%
+68.0%
Truck % (Highway)
14.9%
10.4%
+43.2%
Avg. Travel Time
43.4 min
34.5 min
+25.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 8,668 vehicles per day, providing a baseline for daily operations and site assessment.
Imperial's highway truck share of 14.9% is higher than 65% of counties in California.
Approximately 1% of highway traffic and 0% of non-highway traffic consists of vehicles whose trip originates outside Imperial County, California. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 43.4 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 13.1% of the total traffic mix across all road types, with a significantly higher concentration of 14.9% on highways.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 6:00 PM and 10:00 PM in the evening - about 60% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
