This page delivers traffic analytics for Madison County, Idaho. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, Idaho among 165 road miles divided in 2,340 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 372 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,352
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
28.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,564
Our data indicates an estimated average traffic volume of 4,352 vehicles per day in Madison County, Idaho that results in 822,403 vehicle-miles traveled per day (≈300 million per year). The traffic stream is comprised of an average of 1 truck for every 14 vehicles. Typical time spent behind the wheel per trip is 33.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Idaho state averages: Madison sees 24% lower average daily traffic volume than the state average (4,352 vehicles per day against 5,734), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 822,403 vehicle-miles traveled per day (≈300 million per year), about 1.8% of Idaho's statewide total. Journey times run 1% lower than the state level, at 33.5 minutes on average. Congestion runs 55% lower than the state level, at a ratio of 7.1% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 74% of counties in Idaho see less traffic than Madison's 4,352 vehicles per day. Its average travel time of 33.5 minutes is longer than 51% of counties in Idaho.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
11,236
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
34.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,388
A significant volume of traffic in Madison County, Idaho utilizes the highway network. The average highway carries 11,236 vehicles per day, 170% more than the average non-highway road in the same area, which carries 4,155 vehicles per day. That average covers 31 highway road miles divided in 65 segments (average segment length 2,479 ft), together carrying 363,259 vehicle-miles traveled per day (≈133 million per year). Trucks constitute 8.4% of highway traffic.
Analytical insight
The concentration of trucks on highways (8.4%) is 40% lower than the state average for similar road classifications. This indicates Madison serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Madison's highway truck share (8.4%) is higher than 6% of counties in Idaho. 65% of counties in Idaho see fewer highway trucks per day than Madison's roughly 947.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,155
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
26.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,852
The non-highway road network in Madison County, Idaho supports a substantial volume of traffic. The average non-highway road carries 4,155 vehicles per day, 63% less than the average highway in the same area, which carries 11,236 vehicles per day. That average covers 134 non-highway road miles divided in 2,275 segments (average segment length 312 ft), together carrying 459,144 vehicle-miles traveled per day (≈168 million per year). Trucks constitute 5.8% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 32% fewer trucks by share. The non-highway congestion ratio of 7.1% is 56% lower than the state level, suggesting more efficient local mobility than the state average. 51% of counties in Idaho see shorter overall travel times than Madison. Madison's average driver income exceeds 47% of counties in Idaho. Madison has the lowest median driver age in Idaho - 29 years.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 8:00 AM–12:00 PM and PM peak 5:00 PM–6:00 PM, with volumes reaching approximately 101% higher than the daily average.
Weekend traffic:
Weekend volumes run about 23% below weekday levels.
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +24% versus the annual average.
Lowest month:
February is the quietest month, with volumes -24% versus the annual average.
Analytical insight
In Madison County, Idaho, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +24% in high season.
Traffic Flow Profile Comparison
Metric
Madison
Idaho
Average
Difference
Traffic
4,352
5,734
-24.1%
Truck % (Total Traffic)
6.9%
9.7%
-28.2%
Truck % (Highway)
8.4%
14.1%
-40.1%
Avg. Travel Time
33.5 min
33.8 min
-1.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,352 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at a median of 29 years, Madison has the lowest driver age of any county in Idaho.
Traffic volumes are typically 24% higher during July–September. Volumes drop to their lowest levels in February, averaging 3,303 vehicles per day - a 24% decrease from the annual average.
The average travel time for drivers is 33.5 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Madison roads have a median age of 29 years, and the median household income of the neighborhoods trips originate from averages $70,564 - useful context for retail siting and customer profiling.
Trucks account for approximately 6.9% of the total traffic mix across all road types, with a significantly higher concentration of 8.4% on highways.
Weekday peaks occur between 8:00 AM and 12:00 PM in the morning and between 5:00 PM and 6:00 PM in the evening - about 101% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
