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Traffic heat map of Madison County, Missouri: 160 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 67 and US 67 Business

Madison County, Missouri Traffic Counts

Its busiest road, US 67, carries 12,395 vehicles a day, 4.8 times the average road. This page breaks down traffic in Madison County, Missouri across 160 miles of monitored roads split into 977 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Madison County, Missouri

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,560
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.9%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.0 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$65,537

Our data shows 2,560 vehicles per day on the average road in Madison County, Missouri, and 366,017 vehicle-miles traveled per day (≈134 million per year) across its 160 miles of monitored roads. About 1 in 9 vehicles is a truck, in line with Missouri (9.8%).

Traffic 55% below the Missouri average

Madison sees 55% lower average daily traffic volume than the state average (2,560 vehicles per day against 5,631), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Madison accounts for about 0.2% of Missouri's statewide total of vehicle-miles. Madison carries more traffic than 61% of counties in Missouri.

The average trip takes 31.0 minutes, on par with the state level. On travel time, Madison runs shorter than 66% of counties in Missouri.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Madison County, Missouri

Trafficvehicles per day3,579
Trucks13.8%
Average travel time49.5 min
Drivers’ average age49.0 yrs
Drivers’ average income$62,698

A little more than half of the driving in Madison County, Missouri happens on highways: 55% of all vehicle-miles. The average highway carries 3,579 vehicles per day, 45% more than the average non-highway road in the same area, which carries 2,465 vehicles per day.

With 33% of the road miles (52 miles in 83 segments), highways punch above their length, carrying 201,905 vehicle-miles traveled per day (≈73.7 million per year).

Fewer highway trucks than 86% of counties in Missouri

The concentration of trucks on highways (13.8%) is in line with the state average for similar road classifications. The highway traffic mix is typical for Missouri: neither freight- nor commuter-dominated.

54% of counties in Missouri see a higher highway truck share than Madison's 13.8%. By raw truck volume, Madison carries fewer highway trucks than 86% of counties in Missouri.

non-highway traffic icon

Non-highway Traffic in Madison County, Missouri

Trafficvehicles per day2,465
Trucks7.2%
Average travel time29.3 min
Drivers’ average age49.2 yrs
Drivers’ average income$67,163

A significant share of driving in Madison County, Missouri, 45% of vehicle-miles, happens on local roads. A typical local road sees 2,465 vehicles per day.

Spread over 108 miles and 894 segments, 67% of the road network, local roads carry a lighter load per mile: 164,112 vehicle-miles traveled per day (≈59.9 million per year). About 1 in 14 vehicles on non-highway roads is a truck (7.2%).

Local roads carry 48% fewer trucks by share than highways

Compared to highways, non-highway routes see 48% fewer trucks by share.

60% of counties in Missouri see lower average driver income among trip origins than Madison. Madison's median driver age is higher than 50% of counties in Missouri.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Madison County, Missouri, the peak hour concentrates about 7% of the day's traffic.

Madison County vs. Missouri Traffic Comparison

The average daily traffic per road sets Madison County apart: 55% below the Missouri average.

MetricMadison CountyMissouri averageDifference
Traffic2,5605,631-54.5%
Truck % (Total Traffic)10.9%9.8%+10.7%
Truck % (Highway)13.8%13.4%+3.0%
Avg. Travel Time31.0 min31.3 min-0.9%

How Madison County compares

Madison County against nearby counties

Madison County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the second busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Madison County and the 4 nearest county-level areas by centroid distance, with the Missouri average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Madison County2,56010.9%366,01731.0 minN/A
Iron County, Missouri1,65310.7%138,08129.9 minN/A
Bollinger County, Missouri1,4039.3%295,92233.4 minN/A
Wayne County, Missouri1,51111.3%280,95228.3 min10.4%
St. Francois County, Missouri6,0537.7%1,926,47830.1 min8.3%
Missouri average5,6319.8%N/A31.3 min19.4%

Madison County ranked within Missouri

Highway truck volume places Madison County #80 of 93 in Missouri - the bottom quarter of the state.

Madison County ranked among 115 county-level areas in Missouri (1 = highest); measures without data in every county rank a smaller field, down to 93.
MeasureMadison CountyMissouri rank
Traffic volume (AADT)2,560#46 of 115
Highway vehicle-miles per day201,905#78 of 93
Truck share on highways13.8%#51 of 93
Highway trucks per day496#80 of 93
Average travel time31.0 min#76 of 115
Average driver income$65,537#47 of 115
Average driver age49.2 yrs#58 of 115

Busiest roads in Madison County, Missouri

On their busiest stretches, the three busiest roads in Madison County carry 11,782 vehicles a day on average, 4.6 times the typical road in the county (2,560).

US 67 is the busiest road, at 12,395 vehicles a day, 1,622 of them trucks (13.1%). It tops the truck ranking too, with the most trucks.

US 67 carries longer journeys than most roads here, with a median trip of 43.4 minutes against 31.0 county-wide.

Main Street is busy with cars rather than freight: only 4.2% of its traffic is trucks, against 10.9% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 67Trunk road · 12,395vehicles1,622trucks · 13.1%
Road class
Trunk road
Median trip time
43.4 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$66,503

At 4.8 times the county average, US 67 draws drivers from neighborhoods averaging $66,503 in household income.

2US 67 BusinessPrimary road · 11,678vehicles716trucks · 6.1%
Road class
Primary road
Median trip time
27.8 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$69,929

The busiest stretch of US 67 Business carries 4.6 times the county average; trucks are 6.1% of it, below the county-wide 10.9%.

3Main StreetSecondary road · 11,274vehicles470trucks · 4.2%
Road class
Secondary road
Median trip time
25.2 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$69,675

On its busiest stretch, Main Street carries 4.4 times the county average; trucks are 4.2% of it, below the county-wide 10.9%.

4Lincoln DriveTertiary road · 6,861vehicles260trucks · 3.8%
Road class
Tertiary road
Median trip time
28.6 min
Drivers’ median age
50.0 yrs
Drivers’ average income
$63,449

Lincoln Drive peaks at 6,861 vehicles a day, 2.7 times the county average; trucks are 3.8% of it, below the county-wide 10.9%.

5MO 72Primary road · 4,837vehicles435trucks · 9.0%
Road class
Primary road
Median trip time
34.2 min
Drivers’ median age
49.9 yrs
Drivers’ average income
$67,133

MO 72 peaks at 4,837 vehicles a day, 89% more than the county average; trucks are 9.0% of it, below the county-wide 10.9%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 67Trunk road · #1 by traffic12,395vehicles1,622trucks · 13.1%
2US 67 BusinessPrimary road · #2 by traffic11,678vehicles716trucks · 6.1%
3Main StreetSecondary road · #3 by traffic11,274vehicles470trucks · 4.2%
4MO 72Primary road · #5 by traffic4,837vehicles435trucks · 9.0%
5Lincoln DriveTertiary road · #4 by traffic6,861vehicles260trucks · 3.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MadisonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Madison County

The same traffic breakdown for the areas closest to Madison County, Missouri.

Need segment-level traffic data?

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