This page delivers traffic analytics for Madison County, Missouri. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, Missouri among 160 road miles divided in 977 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 866 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,560
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.0 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,537
Our data indicates an estimated average traffic volume of 2,560 vehicles per day in Madison County, Missouri that results in 366,017 vehicle-miles traveled per day (≈134 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 31.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Missouri state averages: Madison sees 55% lower average daily traffic volume than the state average (2,560 vehicles per day against 5,631), suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 366,017 vehicle-miles traveled per day (≈134 million per year), roughly 0.2% of Missouri's statewide total. The average trip takes 31.0 minutes, on par with the state level. By volume, Madison's 2,560 vehicles per day outpaces 61% of counties in Missouri. On travel time, Madison runs longer than 34% of counties in Missouri.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,579
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
49.5 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$62,698
A significant volume of traffic in Madison County, Missouri utilizes the highway network. The average highway carries 3,579 vehicles per day, 45% more than the average non-highway road in the same area, which carries 2,465 vehicles per day. That average covers 52 highway road miles divided in 83 segments (average segment length 3,319 ft), together carrying 201,905 vehicle-miles traveled per day (≈73.7 million per year). Trucks constitute 13.8% of highway traffic.
Analytical insight
Highway truck concentration here runs 3% higher than the state average, at 13.8% - positioning Madison as a significant freight corridor. For logistics operators, this validates the importance of highway access. Madison's highway truck share (13.8%) is higher than 46% of counties in Missouri. By raw truck volume, Madison carries more highway trucks than 14% of counties in Missouri.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,465
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.3 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,163
The non-highway road network in Madison County, Missouri supports a substantial volume of traffic. The average non-highway road carries 2,465 vehicles per day, 31% less than the average highway in the same area, which carries 3,579 vehicles per day. That average covers 108 non-highway road miles divided in 894 segments (average segment length 638 ft), together carrying 164,112 vehicle-miles traveled per day (≈59.9 million per year). Trucks constitute 7.2% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 48% lower than the highway network. 34% of counties in Missouri see shorter overall travel times than Madison. 60% of counties in Missouri see lower average driver income among trip origins than Madison. 50% of counties in Missouri have a younger driver population than Madison.
Time-of-Day & Seasonal Patterns
Analytical insight
In Madison County, Missouri, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Madison
Missouri
Average
Difference
Traffic
2,560
5,631
-54.5%
Truck % (Total Traffic)
10.9%
9.8%
+10.7%
Truck % (Highway)
13.8%
13.4%
+3.0%
Avg. Travel Time
31.0 min
31.3 min
-0.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,560 vehicles per day, providing a baseline for daily operations and site assessment.
Madison's average travel time of 31.0 minutes is longer than 34% of counties in Missouri.
Approximately 44% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside Madison County, Missouri. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 74% above the daily average.
Drivers on Madison roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $65,537 - useful context for retail siting and customer profiling.
The average travel time for drivers is 31.0 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 10.9% of the total traffic mix across all road types, with a significantly higher concentration of 13.8% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
