Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.

Get insights →
Traffic heat map of Marion County, Arkansas: 158 miles of roads shaded from blue (light) to red (heavy traffic)

Marion County, Arkansas Traffic Counts

Traffic analytics for Marion County, Arkansas, calculated from real-world mobile and sensor networks on 2,197 road segments (158 road miles, about 381 ft each). The average road here carries 2,374 vehicles a day, 52% less than the Arkansas average of 4,932. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
Find my place
total traffic icon

Total Traffic Volume & Performance in Marion County, Arkansas

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,374
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.1%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.5 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

7.3%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$51,453

Our data shows 2,374 vehicles per day on the average road in Marion County, Arkansas, and 302,184 vehicle-miles traveled per day (≈110 million per year) across its 158 miles of monitored roads. Trucks are a smaller part of the mix than across Arkansas: 9.1% against 11.6%.

Traffic 52% below the Arkansas average

Marion sees 52% lower average daily traffic volume than the state average (2,374 vehicles per day against 4,932), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Marion accounts for about 0.3% of Arkansas's statewide total of vehicle-miles. By volume, Marion's 2,374 vehicles per day trails 64% of counties in Arkansas.

At 34.5 minutes, the average travel time is 9% higher than the state level. Its average travel time of 34.5 minutes is longer than 69% of counties in Arkansas.

At 43% lower than the state level, the 7.3% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Marion County, Arkansas

Trafficvehicles per day6,763
Trucks11.4%
Average travel time41.6 min
Congestion ratio14.1%
Drivers’ average age54.2 yrs
Drivers’ average income$50,966

Travel in Marion County, Arkansas splits roughly evenly, with about half of it (52% of vehicle-miles) on highways. The average highway carries 6,763 vehicles per day, 359% more than the average non-highway road in the same area, which carries 1,474 vehicles per day.

That comes from just 15% of the monitored road miles: 24 miles in 374 segments, carrying 155,942 vehicle-miles traveled per day (≈56.9 million per year).

Lower highway truck share than 73% of counties in Arkansas

At 11.4%, highway truck share is 34% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 73% of counties in Arkansas. Marion's highway truck count is lower than 62% of counties in Arkansas, at roughly 769 trucks per day.

non-highway traffic icon

Non-highway Traffic in Marion County, Arkansas

Trafficvehicles per day1,474
Trucks6.7%
Average travel time33.1 min
Congestion ratio5.9%
Drivers’ average age56.3 yrs
Drivers’ average income$51,999

Travel in Marion County, Arkansas splits roughly evenly, with about half of it (48% of vehicle-miles) on local roads. On the average non-highway road, that comes to 1,474 vehicles per day.

Spread over 135 miles and 1,823 segments, 85% of the road network, local roads carry a lighter load per mile: 146,242 vehicle-miles traveled per day (≈53.4 million per year). The truck share on non-highway roads is 6.7%.

Older drivers than 96% of counties in Arkansas

Compared to highways, non-highway routes see 41% fewer trucks by share.

Non-highway congestion (5.9%) runs 53% lower than the state average, pointing to smoother local traffic flow.

70% of counties in Arkansas see higher average driver income among trip origins than Marion. The driver population here skews older than 96% of counties in Arkansas.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Marion County, Arkansas, the peak hour concentrates about 7% of the day's traffic.

Marion County vs. Arkansas Traffic Comparison

Of the four measures, average daily traffic per road differs most: Marion County runs 52% below the Arkansas average. Its highway truck share is also 34% below.

MetricMarion CountyArkansas averageDifference
Traffic2,3744,932-51.9%
Truck % (Total Traffic)9.1%11.6%-21.4%
Truck % (Highway)11.4%17.1%-33.5%
Avg. Travel Time34.5 min31.6 min+9.2%

How Marion County compares

Marion County against nearby counties

Marion County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Marion County and the 4 nearest county-level areas by centroid distance, with the Arkansas average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marion County2,3749.1%302,18434.5 min7.3%
Boone County, Arkansas4,9828.4%957,73435.5 min9.9%
Baxter County, Arkansas4,6706.4%812,61430.4 min9.9%
Searcy County, Arkansas2,70011.9%265,75347.7 min7.5%
Ozark County, Missouri5839.3%104,39439.6 minN/A
Arkansas average4,93211.6%N/A31.6 min12.8%

Marion County ranked within Arkansas

Average driver age places Marion County #4 of 75 in Arkansas - the top quarter of the state.

Marion County ranked among 75 county-level areas in Arkansas (1 = highest); measures without data in every county rank a smaller field, down to 64.
MeasureMarion CountyArkansas rank
Traffic volume (AADT)2,374#48 of 75
Highway vehicle-miles per day155,942#51 of 64
Truck share on highways11.4%#47 of 64
Highway trucks per day769#40 of 64
Average travel time34.5 min#24 of 75
Average driver income$51,453#53 of 75
Average driver age54.8 yrs#4 of 75

The two ends of this table sit far apart: #4 of 75 on average driver age, against #51 of 64 on highway travel volume.

Busiest roads in Marion County, Arkansas

The top three roads on this list in Marion County average 6,854 vehicles a day, 2.9 times the county average of 2,374 across all its monitored roads.

US 62 tops the list with 9,548 vehicles a day, 800 of them trucks (8.4%). That is 64% more than the next road, 1st Street (5,819). It tops the truck ranking too, with the most trucks on the list.

Ranked by daily traffic (AADT)

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1US 62Trunk road · 9,548vehicles800trucks · 8.4%
Road class
Trunk road
Congestion ratio
21.6%
Median trip time
39.1 min
Drivers’ median age
53.7 yrs
Drivers’ average income
$49,741

US 62 is one of the more congested roads here: trips take 22% longer than at free-flow speed, against 7% county-wide.

21st StreetSecondary road · 5,819vehicles420trucks · 7.2%
Road class
Secondary road
Congestion ratio
13.3%
Median trip time
27.0 min
Drivers’ median age
57.1 yrs
Drivers’ average income
$54,721

1st Street carries 2.5 times the county average on its busiest stretch, where the median trip lasts 27.0 minutes.

3Main StreetSecondary road · 5,196vehicles329trucks · 6.3%
Road class
Secondary road
Congestion ratio
11.6%
Median trip time
32.0 min
Drivers’ median age
55.5 yrs
Drivers’ average income
$48,752

At 2.2 times the county average, Main Street draws drivers from neighborhoods averaging $48,752 in household income.

4Broadway AvenueSecondary road · 4,015vehicles205trucks · 5.1%
Road class
Secondary road
Congestion ratio
9.1%
Median trip time
40.9 min
Drivers’ median age
54.1 yrs
Drivers’ average income
$50,094

Broadway Avenue carries 69% more than the county average on its busiest stretch, where the median trip lasts 40.9 minutes.

5Panther AvenueSecondary road · 3,233vehicles165trucks · 5.1%
Road class
Secondary road
Median trip time
36.3 min
Drivers’ median age
53.9 yrs
Drivers’ average income
$52,761

At 36% more than the county average, Panther Avenue draws drivers from neighborhoods averaging $52,761 in household income.

Ranked by trucks per day

Only named roads are listed. Some unnamed segments, such as ramps or unlabeled carriageways, may carry as much traffic as the roads shown.

Cars and light vehiclesTrucks
1US 62Trunk road · #1 by traffic9,548vehicles800trucks · 8.4%
21st StreetSecondary road · #2 by traffic5,819vehicles420trucks · 7.2%
3Main StreetSecondary road · #3 by traffic5,196vehicles329trucks · 6.3%
4Broadway AvenueSecondary road · #4 by traffic4,015vehicles205trucks · 5.1%
5AR 178Secondary road · 2,870vehicles181trucks · 6.3%
Road class
Secondary road
Congestion ratio
7.0%
Median trip time
28.1 min
Drivers’ median age
58.9 yrs
Drivers’ average income
$55,449

AR 178 is busy by local standards, at 21% more than the county average on its busiest stretch; trucks are 6.3% of it, below the county-wide 9.1%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MarionDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
link arrow icon
Data current as of:
Q3 2026

Explore further

TrafficZoom platform

— street-level analytics and custom corridor reports.

Map AI

— demographics, housing and mobility data.

Counties near Marion County

The same traffic breakdown for the areas closest to Marion County, Arkansas.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.