This page delivers traffic analytics for Marion County, Arkansas. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marion County, Arkansas among 158 road miles divided in 2,197 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 381 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,374
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$51,453
Our data indicates an estimated average traffic volume of 2,374 vehicles per day in Marion County, Arkansas that results in 302,184 vehicle-miles traveled per day (≈110 million per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 34.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Arkansas state averages: Marion's average daily traffic volume is 52% lower than the state average - 2,374 vehicles per day against 4,932 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 302,184 vehicle-miles traveled per day (≈110 million per year), roughly 0.3% of Arkansas's statewide total. Journey times run 9% higher than the state level, at 34.5 minutes on average. Congestion runs 43% lower than the state level, at a ratio of 7.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Marion carries more traffic than 36% of counties in Arkansas. 69% of counties in Arkansas have a shorter average travel time than Marion's 34.5 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,763
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$50,966
A significant volume of traffic in Marion County, Arkansas utilizes the highway network. The average highway carries 6,763 vehicles per day, 359% more than the average non-highway road in the same area, which carries 1,474 vehicles per day. That average covers 24 highway road miles divided in 374 segments (average segment length 333 ft), together carrying 155,942 vehicle-miles traveled per day (≈56.9 million per year). Trucks constitute 11.4% of highway traffic.
Analytical insight
The concentration of trucks on highways (11.4%) is 34% lower than the state average for similar road classifications. This indicates Marion serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 27% of counties in Arkansas see a lower highway truck share than Marion's 11.4%. By raw truck volume, Marion carries more highway trucks than 38% of counties in Arkansas.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,474
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
56.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$51,999
The non-highway road network in Marion County, Arkansas supports a substantial volume of traffic. The average non-highway road carries 1,474 vehicles per day, 78% less than the average highway in the same area, which carries 6,763 vehicles per day. That average covers 135 non-highway road miles divided in 1,823 segments (average segment length 391 ft), together carrying 146,242 vehicle-miles traveled per day (≈53.4 million per year). Trucks constitute 6.7% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 41% lower than on highways. At 53% lower than the state level, the non-highway congestion ratio of 5.9% signals easier movement on local roads. Marion's overall average travel time exceeds 69% of counties in Arkansas. Trip origins here have higher average income than 30% of counties in Arkansas. Marion's median driver age is higher than 96% of counties in Arkansas.
Time-of-Day & Seasonal Patterns
Analytical insight
In Marion County, Arkansas, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Marion
Arkansas
Average
Difference
Traffic
2,374
4,932
-51.9%
Truck % (Total Traffic)
9.1%
11.6%
-21.4%
Truck % (Highway)
11.4%
17.1%
-33.5%
Avg. Travel Time
34.5 min
31.6 min
+9.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,374 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Marion have higher average income than 30% of counties in Arkansas.
Drivers on Marion roads have a median age of 55 years, and the median household income of the neighborhoods trips originate from averages $51,453 - useful context for retail siting and customer profiling.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 72% above the daily average.
Trucks account for approximately 9.1% of the total traffic mix across all road types, with a significantly higher concentration of 11.4% on highways.
Approximately 45% of highway traffic and 23% of non-highway traffic consists of vehicles whose trip originates outside Marion County, Arkansas. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 34.5 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
