This page delivers traffic analytics for Marshall County, Alabama. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marshall County, Alabama among 428 road miles divided in 4,592 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 492 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,523
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,382
Our data indicates an estimated average traffic volume of 5,523 vehicles per day in Marshall County, Alabama that results in 1,951,508 vehicle-miles traveled per day (≈712 million per year). The traffic stream is comprised of an average of 1 truck for every 13 vehicles. Typical time spent behind the wheel per trip is 33.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Alabama state averages: Marshall's average daily traffic volume is 7% lower than the state average - 5,523 vehicles per day against 5,932 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 1,951,508 vehicle-miles traveled per day (≈712 million per year), about 1.4% of Alabama's statewide total. At 33.1 minutes, the average travel time is 4% higher than the state level. Congestion runs 12% lower than the state level, at a ratio of 13.6% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 77% of counties in Alabama see less traffic than Marshall's 5,523 vehicles per day. Its average travel time of 33.1 minutes is longer than 56% of counties in Alabama.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
12,599
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
24.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,222
A significant volume of traffic in Marshall County, Alabama utilizes the highway network. The average highway carries 12,599 vehicles per day, 221% more than the average non-highway road in the same area, which carries 3,927 vehicles per day. That average covers 87 highway road miles divided in 845 segments (average segment length 543 ft), together carrying 864,655 vehicle-miles traveled per day (≈316 million per year). By highway travel volume, Marshall outranks 61% of counties in Alabama. Trucks constitute 8.8% of highway traffic.
Analytical insight
At 8.8%, highway truck share is 40% lower than the state average, marking Marshall as a primarily local traffic hub - underscoring the importance of local access for logistics operators. By truck concentration, highways here outrank 5% of counties in Alabama. 39% of counties in Alabama see fewer highway trucks per day than Marshall's roughly 1,111.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,927
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,707
The non-highway road network in Marshall County, Alabama supports a substantial volume of traffic. The average non-highway road carries 3,927 vehicles per day, 69% less than the average highway in the same area, which carries 12,599 vehicles per day. That average covers 341 non-highway road miles divided in 3,747 segments (average segment length 481 ft), together carrying 1,086,852 vehicle-miles traveled per day (≈397 million per year). Trucks constitute 6.6% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 25% fewer trucks by share. Non-highway congestion (11.2%) runs 24% lower than the state average, pointing to smoother local traffic flow. Marshall's overall average travel time exceeds 56% of counties in Alabama. Marshall's average driver income exceeds 74% of counties in Alabama. The driver population here skews older than 41% of counties in Alabama.
Time-of-Day & Seasonal Patterns
Analytical insight
In Marshall County, Alabama, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Marshall
Alabama
Average
Difference
Traffic
5,523
5,932
-6.9%
Truck % (Total Traffic)
7.6%
10.6%
-28.4%
Truck % (Highway)
8.8%
14.8%
-40.4%
Avg. Travel Time
33.1 min
31.8 min
+3.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,523 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Marshall have higher average income than 74% of counties in Alabama.
The average travel time for drivers is 33.1 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 7.6% of the total traffic mix across all road types, with a significantly higher concentration of 8.8% on highways.
Approximately 23% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Marshall County, Alabama. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 71% above the daily average.
Drivers on Marshall roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $66,382 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
