This page delivers traffic analytics for Marshall County, Kentucky. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marshall County, Kentucky among 351 road miles divided in 2,627 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 705 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,231
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,742
Our data indicates an estimated average traffic volume of 3,231 vehicles per day in Marshall County, Kentucky that results in 1,369,802 vehicle-miles traveled per day (≈500 million per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 28.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Kentucky state averages: Marshall's average daily traffic volume is 31% lower than the state average - 3,231 vehicles per day against 4,696 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 1,369,802 vehicle-miles traveled per day (≈500 million per year), about 1.2% of Kentucky's statewide total. At 28.6 minutes, the average travel time is 10% lower than the state level. At 31% lower than the state level, the 10.1% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Marshall's 3,231 vehicles per day outpaces 70% of counties in Kentucky. On travel time, Marshall runs longer than 16% of counties in Kentucky.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,339
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
44.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
27.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,881
A significant volume of traffic in Marshall County, Kentucky utilizes the highway network. The average highway carries 7,339 vehicles per day, 147% more than the average non-highway road in the same area, which carries 2,973 vehicles per day. That average covers 85 highway road miles divided in 155 segments (average segment length 2,892 ft), together carrying 778,213 vehicle-miles traveled per day (≈284 million per year). 76% of counties in Kentucky move less traffic on their highways. Trucks constitute 18.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (18.6%) is 17% higher than the state average for similar road classifications. This indicates Marshall serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 77% of counties in Kentucky. By raw truck volume, Marshall carries more highway trucks than 74% of counties in Kentucky.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,973
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
27.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,131
The non-highway road network in Marshall County, Kentucky supports a substantial volume of traffic. The average non-highway road carries 2,973 vehicles per day, 59% less than the average highway in the same area, which carries 7,339 vehicles per day. That average covers 266 non-highway road miles divided in 2,472 segments (average segment length 568 ft), together carrying 591,589 vehicle-miles traveled per day (≈216 million per year). Trucks constitute 6.5% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 65% lower than on highways. Non-highway congestion (9.0%) runs 35% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 16% of counties in Kentucky. Trip origins here have higher average income than 73% of counties in Kentucky. 87% of counties in Kentucky have a younger driver population than Marshall.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 72% higher than the daily average.
Weekend traffic:
Weekend volumes run about 5% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +20% versus the annual average.
Lowest month:
January is the quietest month, with volumes -25% versus the annual average.
Analytical insight
In Marshall County, Kentucky, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +20% in high season.
Traffic Flow Profile Comparison
Metric
Marshall
Kentucky
Average
Difference
Traffic
3,231
4,696
-31.2%
Truck % (Total Traffic)
13.3%
12.1%
+10.7%
Truck % (Highway)
18.6%
15.9%
+16.9%
Avg. Travel Time
28.6 min
31.7 min
-9.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,231 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Marshall skews older than 87% of counties in Kentucky.
Trucks account for approximately 13.3% of the total traffic mix across all road types, with a significantly higher concentration of 18.6% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 72% above the daily average.
The average travel time for drivers is 28.6 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Marshall roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $66,742 - useful context for retail siting and customer profiling.
Approximately 53% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Marshall County, Kentucky. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 20% higher during May–July. Volumes drop to their lowest levels in January, averaging 2,435 vehicles per day - a 25% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
