This page delivers traffic analytics for Marshall County, West Virginia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marshall County, West Virginia among 290 road miles divided in 3,152 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 485 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,806
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$61,990
Our data indicates an estimated average traffic volume of 4,806 vehicles per day in Marshall County, West Virginia that results in 1,189,558 vehicle-miles traveled per day (≈434 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 30.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the West Virginia state averages: Marshall's average daily traffic volume is 35% lower than the state average - 4,806 vehicles per day against 7,367 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Marshall accounts for about 1.6% of West Virginia's statewide total, at 1,189,558 vehicle-miles traveled per day (≈434 million per year). The average trip takes 30.1 minutes, 2% lower than the state level. At 39% lower than the state level, the 13.2% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Marshall's 4,806 vehicles per day outpaces 39% of counties in West Virginia. On travel time, Marshall runs longer than 46% of counties in West Virginia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
12,214
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
22.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$60,902
A significant volume of traffic in Marshall County, West Virginia utilizes the highway network. The average highway carries 12,214 vehicles per day, 367% more than the average non-highway road in the same area, which carries 2,617 vehicles per day. That average covers 80 highway road miles divided in 719 segments (average segment length 590 ft), together carrying 771,190 vehicle-miles traveled per day (≈281 million per year). 63% of counties in West Virginia move less traffic on their highways. Trucks constitute 12.2% of highway traffic.
Analytical insight
The concentration of trucks on highways (12.2%) is 19% lower than the state average for similar road classifications. This indicates Marshall serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Marshall's highway truck share (12.2%) is higher than 41% of counties in West Virginia. Marshall's highway truck count is higher than 35% of counties in West Virginia, at roughly 1,484 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,617
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,264
The non-highway road network in Marshall County, West Virginia supports a substantial volume of traffic. The average non-highway road carries 2,617 vehicles per day, 79% less than the average highway in the same area, which carries 12,214 vehicles per day. That average covers 209 non-highway road miles divided in 2,433 segments (average segment length 454 ft), together carrying 418,368 vehicle-miles traveled per day (≈153 million per year). Trucks constitute 9.8% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 19% lower than on highways. Non-highway congestion (10.4%) runs 50% lower than the state average, pointing to smoother local traffic flow. 46% of counties in West Virginia see shorter overall travel times than Marshall. Trip origins here have higher average income than 67% of counties in West Virginia. Marshall's median driver age is higher than 62% of counties in West Virginia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekend volumes run about 35% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +11% versus the annual average.
Lowest month:
July is the quietest month, with volumes -11% versus the annual average.
Analytical insight
In Marshall County, West Virginia, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +11% in high season.
Traffic Flow Profile Comparison
Metric
Marshall
West Virginia
Average
Difference
Traffic
4,806
7,367
-34.8%
Truck % (Total Traffic)
11.3%
11.0%
+2.9%
Truck % (Highway)
12.2%
15.1%
-19.4%
Avg. Travel Time
30.1 min
30.8 min
-2.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,806 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Marshall have higher average income than 67% of counties in West Virginia.
Drivers on Marshall roads have a median age of 52 years, and the median household income of the neighborhoods trips originate from averages $61,990 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 77% above the daily average.
Approximately 19% of highway traffic and 10% of non-highway traffic consists of vehicles whose trip originates outside Marshall County, West Virginia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 11.3% of the total traffic mix across all road types, with a significantly higher concentration of 12.2% on highways.
The average travel time for drivers is 30.1 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
