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Traffic heat map of Marshall County, West Virginia: 290 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Wheeling Avenue and US 250

Marshall County, West Virginia Traffic Counts

TrafficZoom tracks traffic on 290 road miles in Marshall County, West Virginia, divided into 3,152 segments averaging 485 ft. Its busiest road, Wheeling Avenue, carries 37,637 vehicles a day, 7.8 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Marshall County, West Virginia

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day4,806
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

11.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

30.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

13.2%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.6 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$61,990

Our data shows 4,806 vehicles per day on the average road in Marshall County, West Virginia, and 1,189,558 vehicle-miles traveled per day (≈434 million per year) across its 290 miles of monitored roads. About 1 in 9 vehicles is a truck, in line with West Virginia (11.0%).

Congestion 39% below the West Virginia average

Marshall's average daily traffic volume is 35% lower than the state average - 4,806 vehicles per day against 7,367 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. In total volume terms, its road network carries about 1.6% of West Virginia's statewide total of vehicle-miles. Marshall carries less traffic than 61% of counties in West Virginia.

At 30.1 minutes, the average travel time matches the state level closely. 54% of counties in West Virginia have a longer average travel time than Marshall's 30.1 minutes.

The congestion ratio of 13.2% is 39% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Marshall County, West Virginia

Trafficvehicles per day12,214
Trucks12.2%
Average travel time32.3 min
Congestion ratio22.6%
Drivers’ average age51.5 yrs
Drivers’ average income$60,902

A little more than half of the driving in Marshall County, West Virginia happens on highways: 65% of all vehicle-miles. The average highway carries 12,214 vehicles per day, 367% more than the average non-highway road in the same area, which carries 2,617 vehicles per day.

With 28% of the road miles (80 miles in 719 segments), highways punch above their length, carrying 771,190 vehicle-miles traveled per day (≈281 million per year).

By highway travel volume, Marshall outranks 63% of counties in West Virginia.

Fewer highway trucks than 65% of counties in West Virginia

At 12.2%, highway truck share is 19% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 59% of counties in West Virginia. Marshall's highway truck count is lower than 65% of counties in West Virginia, at roughly 1,484 trucks per day.

non-highway traffic icon

Non-highway Traffic in Marshall County, West Virginia

Trafficvehicles per day2,617
Trucks9.8%
Average travel time29.5 min
Congestion ratio10.4%
Drivers’ average age52.0 yrs
Drivers’ average income$64,264

Local roads carry a significant share of travel in Marshall County, West Virginia: 35% of all vehicle-miles. The average non-highway road carries 2,617 vehicles per day.

Spread over 209 miles and 2,433 segments, 72% of the road network, local roads carry a lighter load per mile: 418,368 vehicle-miles traveled per day (≈153 million per year). The truck share on non-highway roads is 9.8%.

Local congestion 50% below the West Virginia average

The concentration of trucks on non-highway roads is 19% lower than on highways.

Non-highway congestion (10.4%) runs 50% lower than the state average, pointing to smoother local traffic flow.

Marshall's average driver income is higher than 67% of counties in West Virginia. Marshall's median driver age is higher than 62% of counties in West Virginia.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 35% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +11% versus the annual average.
Lowest month:
July is the quietest month, with volumes -11% versus the annual average - an unusual summer low, when most places are at their busiest.

Data Finding: Hourly & Seasonal Patterns

In Marshall County, West Virginia, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +11% in high season.

Marshall County vs. West Virginia Traffic Comparison

Marshall County's biggest difference from the West Virginia average is its average daily traffic per road, 35% below it. Its highway truck share is also 19% below.

MetricMarshall CountyWest Virginia averageDifference
Traffic4,8067,367-34.8%
Truck % (Total Traffic)11.3%11.0%+2.9%
Truck % (Highway)12.2%15.1%-19.4%
Avg. Travel Time30.1 min30.8 min-2.0%

How Marshall County compares

Marshall County against nearby counties

Marshall County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the third busiest roads of the five.

Marshall County and the 4 nearest county-level areas by centroid distance, with the West Virginia average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marshall County4,80611.3%1,189,55830.1 min13.2%
Ohio County, West Virginia8,47210.7%1,826,53428.4 min19.3%
Belmont County, Ohio2,73216.2%1,800,64030.1 min9.2%
Wetzel County, West Virginia6,47810.5%379,76632.9 min19.9%
Greene County, Pennsylvania2,47016.2%1,087,15433.0 min9.8%
West Virginia average7,36711.0%N/A30.8 min21.5%

Marshall County ranked within West Virginia

On all 7 measures below, Marshall County lands in the middle of the West Virginia field rather than at either end.

Marshall County ranked among 55 county-level areas in West Virginia (1 = highest); measures without data in every county rank a smaller field, down to 47.
MeasureMarshall CountyWest Virginia rank
Traffic volume (AADT)4,806#34 of 55
Highway vehicle-miles per day771,190#18 of 47
Truck share on highways12.2%#28 of 47
Highway trucks per day1,484#31 of 47
Average travel time30.1 min#30 of 55
Average driver income$61,990#19 of 55
Average driver age51.6 yrs#21 of 55

Busiest roads in Marshall County, West Virginia

The three busiest roads in Marshall County average 31,062 vehicles a day, 6.5 times the county average of 4,806 across all its monitored roads.

Wheeling Avenue is the busiest road, at 37,637 vehicles a day, 3,431 of them trucks (9.1%). It tops the truck ranking too, with the most trucks.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Wheeling AvenueTrunk road · 37,637vehicles3,431trucks · 9.1%
Road class
Trunk road
Congestion ratio
54.7%
Median trip time
32.5 min
Drivers’ median age
51.1 yrs
Drivers’ average income
$62,455

Delays build on Wheeling Avenue: its congestion ratio of 55% over free-flow time is well above the county's 13%.

2US 250Trunk road · 35,224vehicles2,510trucks · 7.1%
Road class
Trunk road
Congestion ratio
32.8%
Median trip time
33.0 min
Drivers’ median age
50.9 yrs
Drivers’ average income
$61,458

US 250 carries 7.3 times the county average at its busiest, 2,510 of them trucks (7.1%, below the county-wide 11.3%).

3Jefferson AvenueTrunk road · 20,325vehicles1,671trucks · 8.2%
Road class
Trunk road
Congestion ratio
48.4%
Median trip time
29.3 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$59,258

Travel on Jefferson Avenue's busiest stretch runs 48% over free-flow time, against 13% across the county, so expect slower peak hours.

4Lafayette AvenueTrunk road · 18,786vehicles2,007trucks · 10.7%
Road class
Trunk road
Congestion ratio
37.0%
Median trip time
32.0 min
Drivers’ median age
52.0 yrs
Drivers’ average income
$61,198

Lafayette Avenue carries 3.9 times the county average on its busiest stretch, where the median trip lasts 32.0 minutes.

5SR 7Motorway · 17,683vehicles2,572trucks · 14.6%
Road class
Motorway
Congestion ratio
21.3%
Median trip time
33.1 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$58,968

At 3.7 times the county average, SR 7 draws drivers from neighborhoods averaging $58,968 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Wheeling AvenueTrunk road · #1 by traffic37,637vehicles3,431trucks · 9.1%
2SR 7Motorway · #5 by traffic17,683vehicles2,572trucks · 14.6%
3US 250Trunk road · #2 by traffic35,224vehicles2,510trucks · 7.1%
4Lafayette AvenueTrunk road · #4 by traffic18,786vehicles2,007trucks · 10.7%
5WV 2Trunk road · 12,525vehicles2,006trucks · 16.0%
Road class
Trunk road
Congestion ratio
22.6%
Median trip time
34.0 min
Drivers’ median age
51.6 yrs
Drivers’ average income
$59,669

The busiest stretch of WV 2 carries 2.6 times the county average; trucks are 16.0% of it, above the county-wide 11.3%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MarshallDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Marshall County

The same traffic breakdown for the areas closest to Marshall County, West Virginia.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.