
Total Traffic Volume & Performance in Marshall County, West Virginia
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day4,806 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 11.3% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 30.1 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 13.2% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 51.6 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $61,990 |
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Our data shows 4,806 vehicles per day on the average road in Marshall County, West Virginia, and 1,189,558 vehicle-miles traveled per day (≈434 million per year) across its 290 miles of monitored roads. About 1 in 9 vehicles is a truck, in line with West Virginia (11.0%).
Congestion 39% below the West Virginia average
Marshall's average daily traffic volume is 35% lower than the state average - 4,806 vehicles per day against 7,367 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. In total volume terms, its road network carries about 1.6% of West Virginia's statewide total of vehicle-miles. Marshall carries less traffic than 61% of counties in West Virginia.
At 30.1 minutes, the average travel time matches the state level closely. 54% of counties in West Virginia have a longer average travel time than Marshall's 30.1 minutes.
The congestion ratio of 13.2% is 39% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Marshall County, West Virginia
| Traffic | vehicles per day12,214 |
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| Trucks | 12.2% |
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| Average travel time | 32.3 min |
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| Congestion ratio | 22.6% |
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| Drivers’ average age | 51.5 yrs |
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| Drivers’ average income | $60,902 |
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A little more than half of the driving in Marshall County, West Virginia happens on highways: 65% of all vehicle-miles. The average highway carries 12,214 vehicles per day, 367% more than the average non-highway road in the same area, which carries 2,617 vehicles per day.
With 28% of the road miles (80 miles in 719 segments), highways punch above their length, carrying 771,190 vehicle-miles traveled per day (≈281 million per year).
By highway travel volume, Marshall outranks 63% of counties in West Virginia.
Fewer highway trucks than 65% of counties in West Virginia
At 12.2%, highway truck share is 19% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
By truck concentration, highways here trail 59% of counties in West Virginia. Marshall's highway truck count is lower than 65% of counties in West Virginia, at roughly 1,484 trucks per day.

Non-highway Traffic in Marshall County, West Virginia
| Traffic | vehicles per day2,617 |
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| Trucks | 9.8% |
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| Average travel time | 29.5 min |
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| Congestion ratio | 10.4% |
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| Drivers’ average age | 52.0 yrs |
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| Drivers’ average income | $64,264 |
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Local roads carry a significant share of travel in Marshall County, West Virginia: 35% of all vehicle-miles. The average non-highway road carries 2,617 vehicles per day.
Spread over 209 miles and 2,433 segments, 72% of the road network, local roads carry a lighter load per mile: 418,368 vehicle-miles traveled per day (≈153 million per year). The truck share on non-highway roads is 9.8%.
Local congestion 50% below the West Virginia average
The concentration of trucks on non-highway roads is 19% lower than on highways.
Non-highway congestion (10.4%) runs 50% lower than the state average, pointing to smoother local traffic flow.
Marshall's average driver income is higher than 67% of counties in West Virginia. Marshall's median driver age is higher than 62% of counties in West Virginia.