This page delivers traffic analytics for Merced County, California. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Merced County, California among 1,039 road miles divided in 12,491 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 439 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,648
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
15.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
40.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,814
Our data indicates an estimated average traffic volume of 5,648 vehicles per day in Merced County, California that results in 7,127,206 vehicle-miles traveled per day (≈2.6 billion per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 35.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the California state averages: At 5,648 vehicles per day, the average monitored road in Merced carries 56% less traffic than the state average of 12,766 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 7,127,206 vehicle-miles traveled per day (≈2.6 billion per year), about 0.8% of California's statewide total. Journey times run 4% higher than the state level, at 35.9 minutes on average. At 43% lower than the state level, the 15.7% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 39% of counties in California see less traffic than Merced's 5,648 vehicles per day. Its average travel time of 35.9 minutes is longer than 74% of counties in California.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
16,085
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
22.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
56.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
33.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
40.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,071
A significant volume of traffic in Merced County, California utilizes the highway network. The average highway carries 16,085 vehicles per day, 237% more than the average non-highway road in the same area, which carries 4,767 vehicles per day. That average covers 256 highway road miles divided in 972 segments (average segment length 1,393 ft), together carrying 4,522,600 vehicle-miles traveled per day (≈1.7 billion per year). That is more highway travel volume than 55% of counties in California. Trucks constitute 22.2% of highway traffic.
Analytical insight
Highway truck concentration here runs 114% higher than the state average, at 22.2% - positioning Merced as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 92% of counties in California. By raw truck volume, Merced carries more highway trucks than 71% of counties in California.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,767
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
39.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,891
The non-highway road network in Merced County, California supports a substantial volume of traffic. The average non-highway road carries 4,767 vehicles per day, 70% less than the average highway in the same area, which carries 16,085 vehicles per day. That average covers 783 non-highway road miles divided in 11,519 segments (average segment length 359 ft), together carrying 2,604,606 vehicle-miles traveled per day (≈951 million per year). Trucks constitute 6.7% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 70% lower than the highway network. At 46% lower than the state level, the non-highway congestion ratio of 14.2% signals easier movement on local roads. 74% of counties in California see shorter overall travel times than Merced. Merced's average driver income exceeds 23% of counties in California. The driver population here skews older than 4% of counties in California.
Time-of-Day & Seasonal Patterns
Analytical insight
In Merced County, California, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Merced
California
Average
Difference
Traffic
5,648
12,766
-55.8%
Truck % (Total Traffic)
16.6%
7.8%
+113.0%
Truck % (Highway)
22.2%
10.4%
+114.4%
Avg. Travel Time
35.9 min
34.5 min
+4.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,648 vehicles per day, providing a baseline for daily operations and site assessment.
Merced's average travel time of 35.9 minutes is longer than 74% of counties in California.
Drivers on Merced roads have a median age of 40 years, and the median household income of the neighborhoods trips originate from averages $75,814 - useful context for retail siting and customer profiling.
Approximately 11% of highway traffic and 2% of non-highway traffic consists of vehicles whose trip originates outside Merced County, California. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 4:00 PM and 9:00 PM in the evening - about 65% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
