This page delivers traffic analytics for Morgan County, Georgia. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Morgan County, Georgia among 304 road miles divided in 2,908 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 553 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,693
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$87,468
Our data indicates an estimated average traffic volume of 3,693 vehicles per day in Morgan County, Georgia that results in 1,345,377 vehicle-miles traveled per day (≈491 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 35.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Georgia state averages: Morgan's average daily traffic volume is 50% lower than the state average - 3,693 vehicles per day against 7,398 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 1,345,377 vehicle-miles traveled per day (≈491 million per year), roughly 0.5% of Georgia's statewide total. The average trip takes 35.0 minutes, 4% higher than the state level. Congestion runs 27% lower than the state level, at a ratio of 12.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Morgan carries more traffic than 51% of counties in Georgia. Its average travel time of 35.0 minutes is longer than 68% of counties in Georgia.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
11,181
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
20.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
48.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
22.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$85,970
A significant volume of traffic in Morgan County, Georgia utilizes the highway network. The average highway carries 11,181 vehicles per day, 367% more than the average non-highway road in the same area, which carries 2,393 vehicles per day. That average covers 85 highway road miles divided in 430 segments (average segment length 1,047 ft), together carrying 985,970 vehicle-miles traveled per day (≈360 million per year). That is more highway travel volume than 73% of counties in Georgia. Trucks constitute 20.0% of highway traffic.
Analytical insight
The concentration of trucks on highways (20.0%) is 47% higher than the state average for similar road classifications. This indicates Morgan serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. 83% of counties in Georgia see a lower highway truck share than Morgan's 20.0%. By raw truck volume, Morgan carries more highway trucks than 67% of counties in Georgia.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,393
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,360
The non-highway road network in Morgan County, Georgia supports a substantial volume of traffic. The average non-highway road carries 2,393 vehicles per day, 79% less than the average highway in the same area, which carries 11,181 vehicles per day. That average covers 219 non-highway road miles divided in 2,478 segments (average segment length 467 ft), together carrying 359,407 vehicle-miles traveled per day (≈131 million per year). Trucks constitute 6.8% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 66% fewer trucks by share. Non-highway congestion (10.6%) runs 35% lower than the state average, pointing to smoother local traffic flow. 68% of counties in Georgia see shorter overall travel times than Morgan. Morgan's average driver income exceeds 89% of counties in Georgia. Morgan's median driver age is higher than 65% of counties in Georgia.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 81% higher than the daily average.
Weekend traffic:
Weekend volumes run about 4% above weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Morgan County, Georgia, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +7% in high season.
Traffic Flow Profile Comparison
Metric
Morgan
Georgia
Average
Difference
Traffic
3,693
7,398
-50.1%
Truck % (Total Traffic)
16.5%
9.7%
+70.1%
Truck % (Highway)
20.0%
13.6%
+47.3%
Avg. Travel Time
35.0 min
33.6 min
+4.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,693 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Morgan skews older than 65% of counties in Georgia.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 81% above the daily average.
The average travel time for drivers is 35.0 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 16.5% of the total traffic mix across all road types, with a significantly higher concentration of 20.0% on highways.
Approximately 36% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Morgan County, Georgia. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 7% higher during May–July. Volumes drop to their lowest levels in January, averaging 3,201 vehicles per day - a 13% decrease from the annual average.
Drivers on Morgan roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $87,468 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
