This page delivers traffic analytics for Morrow County, Ohio. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Morrow County, Ohio among 269 road miles divided in 4,718 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 301 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,269
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$80,289
Our data indicates an estimated average traffic volume of 3,269 vehicles per day in Morrow County, Ohio that results in 1,578,593 vehicle-miles traveled per day (≈576 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 35.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Ohio state averages: At 3,269 vehicles per day, the average monitored road in Morrow carries 43% less traffic than the state average of 5,773 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 1,578,593 vehicle-miles traveled per day (≈576 million per year), about 0.6% of Ohio's statewide total. At 35.2 minutes, the average travel time is 7% higher than the state level. The congestion ratio of 10.2% is 38% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 48% of counties in Ohio see less traffic than Morrow's 3,269 vehicles per day. On travel time, Morrow runs longer than 80% of counties in Ohio.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
22,365
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
22.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
67.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
32.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,978
A significant volume of traffic in Morrow County, Ohio utilizes the highway network. The average highway carries 22,365 vehicles per day, 634% more than the average non-highway road in the same area, which carries 3,048 vehicles per day. That average covers 40 highway road miles divided in 54 segments (average segment length 3,897 ft), together carrying 948,252 vehicle-miles traveled per day (≈346 million per year). 51% of counties in Ohio move less traffic on their highways. Trucks constitute 22.6% of highway traffic.
Analytical insight
At 22.6%, highway truck share is 52% higher than the state average, marking Morrow as a significant freight corridor - underscoring the importance of highway access for logistics operators. By truck concentration, highways here outrank 78% of counties in Ohio. At roughly 5,379 trucks per day, Morrow carries the highest volume of highway trucks in Ohio.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,048
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,974
The non-highway road network in Morrow County, Ohio supports a substantial volume of traffic. The average non-highway road carries 3,048 vehicles per day, 86% less than the average highway in the same area, which carries 22,365 vehicles per day. That average covers 229 non-highway road miles divided in 4,664 segments (average segment length 260 ft), together carrying 630,341 vehicle-miles traveled per day (≈230 million per year). Trucks constitute 7.8% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 65% fewer trucks by share. At 37% lower than the state level, the non-highway congestion ratio of 9.9% signals easier movement on local roads. Overall, average travel time here is longer than 80% of counties in Ohio. Morrow's average driver income exceeds 70% of counties in Ohio. Morrow's median driver age is higher than 22% of counties in Ohio.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 76% higher than the daily average.
Weekend traffic:
Weekend volumes run about 0% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +14% versus the annual average.
Lowest month:
March is the quietest month, with volumes -27% versus the annual average.
Analytical insight
In Morrow County, Ohio, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +14% in high season.
Traffic Flow Profile Comparison
Metric
Morrow
Ohio
Average
Difference
Traffic
3,269
5,773
-43.4%
Truck % (Total Traffic)
16.7%
9.9%
+68.3%
Truck % (Highway)
22.6%
14.9%
+51.8%
Avg. Travel Time
35.2 min
32.9 min
+7.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,269 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Morrow carries the highest raw volume of highway trucks of any county in Ohio, at roughly 5,379 trucks per day.
Drivers on Morrow roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $80,289 - useful context for retail siting and customer profiling.
Approximately 77% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Morrow County, Ohio. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 35.2 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 14% higher during May–July. Volumes drop to their lowest levels in March, averaging 2,382 vehicles per day - a 27% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
