This page delivers traffic analytics for New Madrid County, Missouri. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for New Madrid County, Missouri among 348 road miles divided in 2,768 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 664 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,912
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
19.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.2 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$56,412
Our data indicates an estimated average traffic volume of 1,912 vehicles per day in New Madrid County, Missouri that results in 923,883 vehicle-miles traveled per day (≈337 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 32.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Missouri state averages: At 1,912 vehicles per day, the average monitored road in New Madrid carries 66% less traffic than the state average of 5,631 vehicles per day - a critical factor for logistics and site planning. Network-wide, New Madrid accounts for about 0.5% of Missouri's statewide total, at 923,883 vehicle-miles traveled per day (≈337 million per year). Journey times run 3% higher than the state level, at 32.2 minutes on average. By volume, New Madrid's 1,912 vehicles per day outpaces 44% of counties in Missouri. On travel time, New Madrid runs longer than 46% of counties in Missouri.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,120
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
26.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
43.1 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$58,738
A significant volume of traffic in New Madrid County, Missouri utilizes the highway network. The average highway carries 6,120 vehicles per day, 255% more than the average non-highway road in the same area, which carries 1,725 vehicles per day. That average covers 87 highway road miles divided in 118 segments (average segment length 3,877 ft), together carrying 582,904 vehicle-miles traveled per day (≈213 million per year). That is more highway travel volume than 55% of counties in Missouri. Trucks constitute 26.1% of highway traffic.
Analytical insight
At 26.1%, highway truck share is 94% higher than the state average, marking New Madrid as a significant freight corridor - underscoring the importance of highway access for logistics operators. 96% of counties in Missouri see a lower highway truck share than New Madrid's 26.1%. 64% of counties in Missouri see fewer highway trucks per day than New Madrid's roughly 1,598.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,725
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.7 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$54,490
The non-highway road network in New Madrid County, Missouri supports a substantial volume of traffic. The average non-highway road carries 1,725 vehicles per day, 72% less than the average highway in the same area, which carries 6,120 vehicles per day. That average covers 261 non-highway road miles divided in 2,650 segments (average segment length 520 ft), together carrying 340,979 vehicle-miles traveled per day (≈124 million per year). Trucks constitute 8.0% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 69% lower than on highways. Overall, average travel time here is longer than 46% of counties in Missouri. 25% of counties in Missouri see lower average driver income among trip origins than New Madrid. 68% of counties in Missouri have a younger driver population than New Madrid.
Time-of-Day & Seasonal Patterns
Analytical insight
In New Madrid County, Missouri, the peak hour concentrates about 7% of the day's traffic.
Traffic Flow Profile Comparison
Metric
New Madrid
Missouri
Average
Difference
Traffic
1,912
5,631
-66.0%
Truck % (Total Traffic)
19.4%
9.8%
+98.0%
Truck % (Highway)
26.1%
13.4%
+94.2%
Avg. Travel Time
32.2 min
31.3 min
+2.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,912 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in New Madrid skews older than 68% of counties in Missouri.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 60% above the daily average.
The average travel time for drivers is 32.2 minutes, offering a standard metric for commute and delivery route planning.
Approximately 65% of highway traffic and 31% of non-highway traffic consists of vehicles whose trip originates outside New Madrid County, Missouri. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on New Madrid roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $56,412 - useful context for retail siting and customer profiling.
Trucks account for approximately 19.4% of the total traffic mix across all road types, with a significantly higher concentration of 26.1% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
