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Traffic heat map of Payette County, Idaho: 122 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Vietnam Veterans Memorial Highway

Payette County, Idaho Traffic Counts

Traffic analytics for Payette County, Idaho, calculated from real-world mobile and sensor networks on 1,902 road segments (122 road miles, about 339 ft each). Its busiest road, Vietnam Veterans Memorial Highway, carries 26,024 vehicles a day, 7.3 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Payette County, Idaho

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,588
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

13.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.0 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$69,459

The average monitored road in Payette County, Idaho carries 3,588 vehicles per day. Across its 122 miles of monitored roads, that adds up to 781,121 vehicle-miles traveled per day (≈285 million per year). At 13.5%, the truck share runs above the 9.7% across Idaho: about 1 in 7 vehicles.

Congestion 41% below the Idaho average

Payette sees 37% lower average daily traffic volume than the state average (3,588 vehicles per day against 5,734), suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.7% of Idaho's statewide total. Payette carries more traffic than 60% of counties in Idaho.

Journey times here (35.0 minutes on average) closely track the state level. 58% of counties in Idaho have a shorter average travel time than Payette's 35.0 minutes.

At 41% lower than the state level, the 9.4% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Payette County, Idaho

Trafficvehicles per day7,456
Trucks14.8%
Average travel time39.3 min
Congestion ratio17.4%
Drivers’ average age46.5 yrs
Drivers’ average income$68,145

The vast majority of driving in Payette County, Idaho happens on highways: 85% of all vehicle-miles. The average highway carries 7,456 vehicles per day, 232% more than the average non-highway road in the same area, which carries 2,246 vehicles per day.

With 52% of the road miles (63 miles in 490 segments), highways punch above their length, carrying 662,058 vehicle-miles traveled per day (≈242 million per year).

That is more highway travel volume than 71% of counties in Idaho.

More highway trucks than 76% of counties in Idaho

At 14.8%, highway truck share is 5% higher than the state average. The highway traffic mix is typical for Idaho: neither freight- nor commuter-dominated.

74% of counties in Idaho see a lower highway truck share than Payette's 14.8%. 76% of counties in Idaho see fewer highway trucks per day than Payette's roughly 1,106.

non-highway traffic icon

Non-highway Traffic in Payette County, Idaho

Trafficvehicles per day2,246
Trucks6.3%
Average travel time33.6 min
Congestion ratio6.7%
Drivers’ average age48.3 yrs
Drivers’ average income$73,754

At 15% of vehicle-miles, local roads carry a smaller share of the traffic in Payette County, Idaho than highways. A typical local road sees 2,246 vehicles per day.

Spread over 59 miles and 1,412 segments, 48% of the road network, local roads carry a lighter load per mile: 119,063 vehicle-miles traveled per day (≈43.5 million per year). Trucks make up 6.3% of non-highway traffic, about 1 in 16 vehicles.

Local congestion 59% below the Idaho average

Compared to highways, non-highway routes see 57% fewer trucks by share.

The non-highway congestion ratio of 6.7% is 59% lower than the state level, suggesting more efficient local mobility than the state average.

58% of counties in Idaho see higher average driver income among trip origins than Payette. The driver population here skews older than 51% of counties in Idaho.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
A long morning plateau from 7:00 AM to 12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 86% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 18% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +11% versus the annual average.
Lowest month:
January is the quietest month, with volumes -20% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Payette County, Idaho, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +11% in high season.

Payette County vs. Idaho Traffic Comparison

Of the four measures, truck share differs most: Payette County runs 40% above the Idaho average. Its average daily traffic per road, by contrast, is 37% below.

MetricPayette CountyIdaho averageDifference
Traffic3,5885,734-37.4%
Truck % (Total Traffic)13.5%9.7%+40.1%
Truck % (Highway)14.8%14.1%+5.3%
Avg. Travel Time35.0 min33.8 min+3.6%

How Payette County compares

Payette County has a higher truck share than any nearby county

Set against the average of the 4 areas nearest to it, Payette County moves 20.4% of the total daily travel and is 41.5% less congested; it has the third busiest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Payette County and the 4 nearest county-level areas by centroid distance, with the Idaho average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Payette County3,58813.5%781,12135.0 min9.4%
Canyon County, Idaho6,4667.2%4,736,86135.5 min18.8%
Gem County, Idaho3,2285.8%370,68129.7 min15.7%
Washington County, Idaho1,96410.2%194,39938.5 min7.5%
Ada County, Idaho9,2926.3%9,986,22832.6 min22.5%
Idaho average5,7349.7%N/A33.8 min16.0%

Payette County ranked within Idaho

Payette County sits in the top quarter of the Idaho field on highway truck volume, at #9 of 35.

Payette County ranked among 44 county-level areas in Idaho (1 = highest); measures without data in every county rank a smaller field, down to 35.
MeasurePayette CountyIdaho rank
Traffic volume (AADT)3,588#18 of 44
Highway vehicle-miles per day662,058#11 of 35
Truck share on highways14.8%#10 of 35
Highway trucks per day1,106#9 of 35
Average travel time35.0 min#19 of 44
Average driver income$69,459#26 of 44
Average driver age46.9 yrs#22 of 44

Busiest roads in Payette County, Idaho

Traffic concentrates on a few corridors: the three busiest roads average 19,273 vehicles a day, against 3,588 on the average road in Payette County.

Vietnam Veterans Memorial Highway leads with 26,024 vehicles a day, 4,634 of them trucks (17.8%). No other road comes close: Whitley Drive, in second place, carries 17,234. It also carries the most trucks.

Few trucks use US 95: 6.4% of its traffic, under half the county's 13.5%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Vietnam Veterans Memorial HighwayMotorway · 26,024vehicles4,634trucks · 17.8%
Road class
Motorway
Congestion ratio
17.2%
Median trip time
44.2 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$71,840

Vietnam Veterans Memorial Highway is a trunk route for the county, carrying 7.3 times the county average on its busiest stretch; trucks are 17.8% of it, above the county-wide 13.5%.

2Whitley DriveTrunk road · 17,234vehicles1,269trucks · 7.4%
Road class
Trunk road
Congestion ratio
24.4%
Median trip time
37.3 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$61,513

Whitley Drive is one of the more congested roads here: trips take 24% longer than at free-flow speed, against 9% county-wide.

3US 95Trunk road · 14,561vehicles926trucks · 6.4%
Road class
Trunk road
Congestion ratio
21.9%
Median trip time
35.1 min
Drivers’ median age
47.1 yrs
Drivers’ average income
$60,053

Delays build on US 95: its congestion ratio of 22% over free-flow time is well above the county's 9%.

4Pennsylvania AvenueTrunk road · 13,846vehicles1,006trucks · 7.3%
Road class
Trunk road
Congestion ratio
17.0%
Median trip time
41.0 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$71,935

Pennsylvania Avenue carries 3.9 times the county average on its busiest stretch, where the median trip lasts 41.0 minutes.

516th StreetTrunk road · 11,674vehicles888trucks · 7.6%
Road class
Trunk road
Median trip time
35.0 min
Drivers’ median age
49.1 yrs
Drivers’ average income
$62,723

At 3.3 times the county average, 16th Street draws drivers from neighborhoods averaging $62,723 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Vietnam Veterans Memorial HighwayMotorway · #1 by traffic26,024vehicles4,634trucks · 17.8%
2Whitley DriveTrunk road · #2 by traffic17,234vehicles1,269trucks · 7.4%
3Pennsylvania AvenueTrunk road · #4 by traffic13,846vehicles1,006trucks · 7.3%
4US 95Trunk road · #3 by traffic14,561vehicles926trucks · 6.4%
516th StreetTrunk road · #5 by traffic11,674vehicles888trucks · 7.6%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PayetteDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Payette County

The same traffic breakdown for the areas closest to Payette County, Idaho.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.