This page delivers traffic analytics for Richland County, South Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Richland County, South Carolina among 895 road miles divided in 22,162 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 213 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
9,686
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
42.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,896
Our data indicates an estimated average traffic volume of 9,686 vehicles per day in Richland County, South Carolina that results in 10,314,230 vehicle-miles traveled per day (≈3.8 billion per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 32.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the South Carolina state averages: At 9,686 vehicles per day, the average monitored road in Richland carries 38% more traffic than the state average of 7,040 vehicles per day - a critical factor for logistics and site planning. Network-wide, Richland accounts for about 7.0% of South Carolina's statewide total, at 10,314,230 vehicle-miles traveled per day (≈3.8 billion per year). Journey times run 2% lower than the state level, at 32.7 minutes on average. Congestion runs 13% higher than the state level, at a ratio of 20.6% - more pronounced congestion - crucial for traffic control improvement and logistics planning. By volume, Richland's 9,686 vehicles per day outpaces 91% of counties in South Carolina. 22% of counties in South Carolina have a shorter average travel time than Richland's 32.7 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
24,745
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
40.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
43.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,220
A significant volume of traffic in Richland County, South Carolina utilizes the highway network. The average highway carries 24,745 vehicles per day, 174% more than the average non-highway road in the same area, which carries 9,027 vehicles per day. That average covers 192 highway road miles divided in 929 segments (average segment length 1,090 ft), together carrying 5,545,837 vehicle-miles traveled per day (≈2.0 billion per year). No more than 2 other counties in South Carolina move more traffic on their highways. Trucks constitute 11.9% of highway traffic.
Analytical insight
At 11.9%, highway truck share is 13% lower than the state average, marking Richland as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 31% of counties in South Carolina see a lower highway truck share than Richland's 11.9%. 79% of counties in South Carolina see fewer highway trucks per day than Richland's roughly 2,955.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,027
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,058
The non-highway road network in Richland County, South Carolina supports a substantial volume of traffic. The average non-highway road carries 9,027 vehicles per day, 64% less than the average highway in the same area, which carries 24,745 vehicles per day. That average covers 703 non-highway road miles divided in 21,233 segments (average segment length 175 ft), together carrying 4,768,393 vehicle-miles traveled per day (≈1.7 billion per year). Trucks constitute 4.2% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 64% fewer trucks by share. The non-highway congestion ratio of 19.6% is 16% higher than the state level, suggesting slower local mobility than the state average. Richland's overall average travel time exceeds 22% of counties in South Carolina. Richland's average driver income exceeds 87% of counties in South Carolina. At 42 years, Richland's median driver age is the lowest in South Carolina.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekend volumes run about 26% below weekday levels.
Seasonal Fluctuation
Busy season:
March–May is the high season, with volumes +4% versus the annual average.
Lowest month:
July is the quietest month, with volumes -6% versus the annual average.
Analytical insight
In Richland County, South Carolina, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +4% in high season.
Traffic Flow Profile Comparison
Metric
Richland
South Carolina
Average
Difference
Traffic
9,686
7,040
+37.6%
Truck % (Total Traffic)
8.4%
9.5%
-11.8%
Truck % (Highway)
11.9%
13.7%
-12.8%
Avg. Travel Time
32.7 min
33.3 min
-1.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 9,686 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at a median of 42 years, Richland has the lowest driver age of any county in South Carolina.
Drivers on Richland roads have a median age of 42 years, and the median household income of the neighborhoods trips originate from averages $79,896 - useful context for retail siting and customer profiling.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 75% above the daily average.
Trucks account for approximately 8.4% of the total traffic mix across all road types, with a significantly higher concentration of 11.9% on highways.
Traffic volumes are typically 4% higher during March–May. Volumes drop to their lowest levels in July, averaging 9,059 vehicles per day - a 6% decrease from the annual average.
Approximately 34% of highway traffic and 15% of non-highway traffic consists of vehicles whose trip originates outside Richland County, South Carolina. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 32.7 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
