This page delivers traffic analytics for Franklin County, Massachusetts. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Franklin County, Massachusetts among 408 road miles divided in 9,576 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 225 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,676
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,941
Our data indicates an estimated average traffic volume of 3,676 vehicles per day in Franklin County, Massachusetts that results in 1,777,813 vehicle-miles traveled per day (≈649 million per year). The traffic stream is comprised of an average of 1 truck for every 12 vehicles. Typical time spent behind the wheel per trip is 37.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Massachusetts state averages: At 3,676 vehicles per day, the average monitored road in Franklin carries 55% less traffic than the state average of 8,166 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 1,777,813 vehicle-miles traveled per day (≈649 million per year), roughly 1.3% of Massachusetts's statewide total. At 37.6 minutes, the average travel time is 10% higher than the state level. Congestion runs 42% lower than the state level, at a ratio of 13.8% - smoother traffic flow - crucial for traffic control improvement and logistics planning. At 3,676 vehicles per day, Franklin posts the lowest average traffic volume in Massachusetts. 85% of counties in Massachusetts have a shorter average travel time than Franklin's 37.6 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,186
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
50.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
24.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,859
A significant volume of traffic in Franklin County, Massachusetts utilizes the highway network. The average highway carries 9,186 vehicles per day, 169% more than the average non-highway road in the same area, which carries 3,416 vehicles per day. That average covers 71 highway road miles divided in 432 segments (average segment length 868 ft), together carrying 756,731 vehicle-miles traveled per day (≈276 million per year). Trucks constitute 10.9% of highway traffic.
Analytical insight
Highway truck concentration here runs 30% higher than the state average, at 10.9% - positioning Franklin as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 64% of counties in Massachusetts. By raw truck volume, Franklin carries more highway trucks than 9% of counties in Massachusetts.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,416
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,655
The non-highway road network in Franklin County, Massachusetts supports a substantial volume of traffic. The average non-highway road carries 3,416 vehicles per day, 63% less than the average highway in the same area, which carries 9,186 vehicles per day. That average covers 337 non-highway road miles divided in 9,144 segments (average segment length 195 ft), together carrying 1,021,082 vehicle-miles traveled per day (≈373 million per year). Trucks constitute 6.5% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 41% fewer trucks by share. Non-highway congestion (13.4%) runs 42% lower than the state average, pointing to smoother local traffic flow. 85% of counties in Massachusetts see shorter overall travel times than Franklin. Trips here originate from the lowest average driver income in Massachusetts, at $75,941. 69% of counties in Massachusetts have a younger driver population than Franklin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 12:00 PM–6:00 PM, with volumes reaching approximately 76% higher than the daily average.
Weekend traffic:
Weekend volumes run about 10% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +8% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Franklin County, Massachusetts, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +8% in high season.
Traffic Flow Profile Comparison
Metric
Franklin
Massachusetts
Average
Difference
Traffic
3,676
8,166
-55.0%
Truck % (Total Traffic)
8.4%
6.9%
+20.8%
Truck % (Highway)
10.9%
8.4%
+30.2%
Avg. Travel Time
37.6 min
34.4 min
+9.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,676 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Franklin has the lowest average traffic volume of any county in Massachusetts, at 3,676 vehicles per day.
Approximately 10% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Franklin County, Massachusetts. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Franklin roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $75,941 - useful context for retail siting and customer profiling.
Trucks account for approximately 8.4% of the total traffic mix across all road types, with a significantly higher concentration of 10.9% on highways.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 12:00 PM and 6:00 PM in the evening - about 76% above the daily average.
Traffic volumes are typically 8% higher during August–October. Volumes drop to their lowest levels in January, averaging 3,108 vehicles per day - a 15% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
