
Total Traffic Volume & Performance in Franklin County, Massachusetts
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day3,676 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 8.4% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 37.6 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 13.8% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 49.4 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $75,941 |
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Our data shows 3,676 vehicles per day on the average road in Franklin County, Massachusetts, and 1,777,813 vehicle-miles traveled per day (≈649 million per year) across its 408 miles of monitored roads. Trucks are 8.4% of traffic, more than the 6.9% across Massachusetts.
The quietest roads of any county in Massachusetts
Franklin sees 55% lower average daily traffic volume than the state average (3,676 vehicles per day against 8,166), suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Network-wide, Franklin accounts for about 1.3% of Massachusetts's statewide total of vehicle-miles. In fact, Franklin has the lowest average traffic volume of any county in Massachusetts, at 3,676 vehicles per day.
At 37.6 minutes, the average travel time is 10% higher than the state level. Its average travel time of 37.6 minutes is longer than 85% of counties in Massachusetts.
Congestion runs 42% lower than the state level, at a ratio of 13.8%, which means smoother traffic flow - fewer delays make delivery windows more reliable.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Franklin County, Massachusetts
| Traffic | vehicles per day9,186 |
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| Trucks | 10.9% |
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| Average travel time | 50.4 min |
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| Congestion ratio | 24.3% |
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| Drivers’ average age | 51.2 yrs |
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| Drivers’ average income | $76,859 |
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A significant share of driving in Franklin County, Massachusetts, 43% of vehicle-miles, happens on highways. The average highway carries 9,186 vehicles per day, 169% more than the average non-highway road in the same area, which carries 3,416 vehicles per day.
With 17% of the road miles (71 miles in 432 segments), highways punch above their length, carrying 756,731 vehicle-miles traveled per day (≈276 million per year).
Fewer highway trucks than 91% of counties in Massachusetts
At 10.9%, highway truck share is 30% higher than the state average. Highways here lean toward freight, so highway access is a real asset for logistics operators.
By truck concentration, highways here outrank 64% of counties in Massachusetts. Franklin's highway truck count is lower than 91% of counties in Massachusetts, at roughly 1,003 trucks per day.

Non-highway Traffic in Franklin County, Massachusetts
| Traffic | vehicles per day3,416 |
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| Trucks | 6.5% |
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| Average travel time | 37.0 min |
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| Congestion ratio | 13.4% |
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| Drivers’ average age | 48.9 yrs |
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| Drivers’ average income | $75,655 |
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A little more than half of the driving in Franklin County, Massachusetts happens on local roads: 57% of all vehicle-miles. A typical local road sees 3,416 vehicles per day.
Spread over 337 miles and 9,144 segments, 83% of the road network, local roads carry a lighter load per mile: 1,021,082 vehicle-miles traveled per day (≈373 million per year). The truck share on non-highway roads is 6.5%.
The lowest driver income of any county in Massachusetts
Compared to highways, non-highway routes see 41% fewer trucks by share.
At 42% lower than the state level, the non-highway congestion ratio of 13.4% signals easier movement on local roads.
Trips here originate from the lowest average driver income in Massachusetts, at $75,941. 69% of counties in Massachusetts have a younger driver population than Franklin.