This page delivers traffic analytics for Hampshire County, Massachusetts. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Hampshire County, Massachusetts among 553 road miles divided in 17,107 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 171 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,958
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$94,331
Our data indicates an estimated average traffic volume of 4,958 vehicles per day in Hampshire County, Massachusetts that results in 2,624,853 vehicle-miles traveled per day (≈958 million per year). The traffic stream is comprised of an average of 1 truck for every 14 vehicles. Typical time spent behind the wheel per trip is 34.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Massachusetts state averages: Hampshire's average daily traffic volume is 39% lower than the state average - 4,958 vehicles per day against 8,166 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 2,624,853 vehicle-miles traveled per day (≈958 million per year), about 1.9% of Massachusetts's statewide total. Journey times here (34.2 minutes on average) closely track the state level. Congestion runs 32% lower than the state level, at a ratio of 16.3% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 23% of counties in Massachusetts see less traffic than Hampshire's 4,958 vehicles per day. 46% of counties in Massachusetts have a shorter average travel time than Hampshire's 34.2 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
16,586
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
48.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
39.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$83,394
A significant volume of traffic in Hampshire County, Massachusetts utilizes the highway network. The average highway carries 16,586 vehicles per day, 240% more than the average non-highway road in the same area, which carries 4,880 vehicles per day. That average covers 28 highway road miles divided in 115 segments (average segment length 1,268 ft), together carrying 511,694 vehicle-miles traveled per day (≈187 million per year). Trucks constitute 12.8% of highway traffic.
Analytical insight
Highway truck concentration here runs 52% higher than the state average, at 12.8% - positioning Hampshire as a significant freight corridor. For logistics operators, this validates the importance of highway access. Hampshire's highway truck share (12.8%) is higher than 82% of counties in Massachusetts. Hampshire's highway truck count is higher than 45% of counties in Massachusetts, at roughly 2,120 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,880
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$95,398
The non-highway road network in Hampshire County, Massachusetts supports a substantial volume of traffic. The average non-highway road carries 4,880 vehicles per day, 71% less than the average highway in the same area, which carries 16,586 vehicles per day. That average covers 525 non-highway road miles divided in 16,992 segments (average segment length 163 ft), together carrying 2,113,158 vehicle-miles traveled per day (≈771 million per year). Trucks constitute 5.8% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 55% lower than the highway network. At 30% lower than the state level, the non-highway congestion ratio of 16.1% signals easier movement on local roads. 46% of counties in Massachusetts see shorter overall travel times than Hampshire. 23% of counties in Massachusetts see lower average driver income among trip origins than Hampshire. Hampshire's median driver age is higher than 8% of counties in Massachusetts.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 12:00 PM–6:00 PM, with volumes reaching approximately 70% higher than the daily average.
Weekend traffic:
Weekend volumes run about 15% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +7% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Hampshire County, Massachusetts, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +7% in high season.
Traffic Flow Profile Comparison
Metric
Hampshire
Massachusetts
Average
Difference
Traffic
4,958
8,166
-39.3%
Truck % (Total Traffic)
7.1%
6.9%
+2.7%
Truck % (Highway)
12.8%
8.4%
+52.3%
Avg. Travel Time
34.2 min
34.4 min
-0.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,958 vehicles per day, providing a baseline for daily operations and site assessment.
Hampshire's highway truck share of 12.8% is higher than 82% of counties in Massachusetts.
Approximately 49% of highway traffic and 11% of non-highway traffic consists of vehicles whose trip originates outside Hampshire County, Massachusetts. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 7% higher during August–October. Volumes drop to their lowest levels in January, averaging 4,290 vehicles per day - a 13% decrease from the annual average.
The average travel time for drivers is 34.2 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 12:00 PM and 6:00 PM in the evening - about 70% above the daily average.
Drivers on Hampshire roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $94,331 - useful context for retail siting and customer profiling.
Trucks account for approximately 7.1% of the total traffic mix across all road types, with a significantly higher concentration of 12.8% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
