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Traffic heat map of Grand Traverse County, Michigan: 359 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Munson Avenue

Grand Traverse County, Michigan Traffic Counts

TrafficZoom tracks traffic on 359 road miles in Grand Traverse County, Michigan, divided into 6,898 segments averaging 275 ft. Its highways carry the lowest truck share of any county in Michigan, 6.9%. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Grand Traverse County, Michigan

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day10,566
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

5.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

33.6 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

22.9%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$80,487

The average monitored road in Grand Traverse County, Michigan carries 10,566 vehicles per day. Across its 359 miles of monitored roads, that adds up to 2,496,284 vehicle-miles traveled per day (≈911 million per year). Trucks are a smaller part of the mix than across Michigan: 5.6% against 7.7%.

Busier roads than 96% of counties in Michigan

Grand Traverse's average daily traffic volume is 37% higher than the state average - 10,566 vehicles per day against 7,697 - suggesting more traffic load per road - more exposure for roadside businesses, and more competition for road space. In total volume terms, its road network carries about 1.1% of Michigan's statewide total of vehicle-miles. By volume, Grand Traverse's 10,566 vehicles per day outpaces 96% of counties in Michigan.

The average trip takes 33.6 minutes, on par with the state level. On travel time, Grand Traverse runs longer than 51% of counties in Michigan.

At 24% higher than the state level, the 22.9% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Grand Traverse County, Michigan

Trafficvehicles per day21,065
Trucks6.9%
Average travel time32.4 min
Congestion ratio35.5%
Drivers’ average age51.6 yrs
Drivers’ average income$78,430

Highways carry a significant share of travel in Grand Traverse County, Michigan: 38% of all vehicle-miles. The average highway carries 21,065 vehicles per day, 166% more than the average non-highway road in the same area, which carries 7,907 vehicles per day.

With 17% of the road miles (63 miles in 1,394 segments), highways punch above their length, carrying 946,644 vehicle-miles traveled per day (≈346 million per year).

By highway travel volume, Grand Traverse outranks 68% of counties in Michigan.

The lowest highway truck share of any county in Michigan

Highway truck concentration here runs 42% lower than the state average, at 6.9%. Highways here carry mainly commuter and local trips, with little through freight.

Grand Traverse also posts the lowest highway truck share in Michigan - 6.9%. 58% of counties in Michigan see fewer highway trucks per day than Grand Traverse's roughly 1,456.

non-highway traffic icon

Non-highway Traffic in Grand Traverse County, Michigan

Trafficvehicles per day7,907
Trucks4.8%
Average travel time33.9 min
Congestion ratio19.7%
Drivers’ average age50.2 yrs
Drivers’ average income$81,855

Local roads carry more than half of all travel in Grand Traverse County, Michigan (62% of vehicle-miles). The average non-highway road carries 7,907 vehicles per day.

Spread over 296 miles and 5,504 segments, 83% of the road network, local roads carry a lighter load per mile: 1,549,640 vehicle-miles traveled per day (≈566 million per year). About 1 in 21 vehicles on non-highway roads is a truck (4.8%).

Drivers from higher-income areas than 84% of counties in Michigan

Compared to highways, non-highway routes see 30% fewer trucks by share.

Non-highway congestion (19.7%) runs slightly higher than the state level (8% higher).

Grand Traverse's average driver income is higher than 84% of counties in Michigan. Grand Traverse's median driver age is higher than 52% of counties in Michigan.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 20% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +15% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Grand Traverse County, Michigan, the peak hour concentrates about 7% of the day's traffic, and there is a strong seasonal swing of +15% in high season.

Grand Traverse County vs. Michigan Traffic Comparison

The highway truck share sets Grand Traverse County apart: 42% below the Michigan average. Its average daily traffic per road, by contrast, is 37% above.

MetricGrand Traverse CountyMichigan averageDifference
Traffic10,5667,697+37.3%
Truck % (Total Traffic)5.6%7.7%-27.2%
Truck % (Highway)6.9%12.0%-42.2%
Avg. Travel Time33.6 min33.6 min+0.2%

How Grand Traverse County compares

Grand Traverse County moves more traffic than any nearby county

Set against the average of the 4 areas nearest to it, Grand Traverse County carries 186.2% more traffic on a typical road and is 101.6% more congested; it has the busiest roads of the five. It is where traffic concentrates in this corner of the map - the local bottleneck, with more vehicles per road AND less room to absorb them.

Grand Traverse County and the 4 nearest county-level areas by centroid distance, with the Michigan average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Grand Traverse County10,5665.6%2,496,28433.6 min22.9%
Wexford County, Michigan4,8439.3%1,102,69836.2 min14.7%
Benzie County, Michigan2,5816.3%501,08332.4 min7.6%
Kalkaska County, Michigan4,2538.1%584,94337.5 min11.7%
Leelanau County, Michigan3,0885.2%653,98534.1 min11.4%
Michigan average7,6977.7%N/A33.6 min18.5%

Grand Traverse County ranked within Michigan

Grand Traverse County records the lowest truck share on highways in Michigan.

Grand Traverse County ranked among 83 county-level areas in Michigan (1 = highest); measures without data in every county rank a smaller field, down to 74.
MeasureGrand Traverse CountyMichigan rank
Traffic volume (AADT)10,566#4 of 83
Highway vehicle-miles per day946,644#24 of 74
Truck share on highways6.9%#74 of 74
Highway trucks per day1,456#32 of 74
Average travel time33.6 min#41 of 83
Average driver income$80,487#14 of 83
Average driver age50.9 yrs#40 of 83

Grand Traverse County ranks #4 of 83 on average daily traffic volume but #74 of 74 on truck share on highways - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Grand Traverse County, Michigan

On their busiest stretches, the three busiest roads in Grand Traverse County carry 31,570 vehicles a day on average, 3.0 times the typical road in the county (10,566).

Munson Avenue is the busiest road, at 35,698 vehicles a day, 1,743 of them trucks (4.9%). US-31 South carries the most trucks, 1,911 a day (7.0% of its traffic), although it ranks #4 for all traffic.

Trucks make up 11.2% of traffic on Michigan Avenue, against 5.6% across all roads in the county.

Trips using Michigan Avenue are long: a median of 52.9 minutes against 33.6 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Munson AvenueTrunk road · 35,698vehicles1,743trucks · 4.9%
Road class
Trunk road
Congestion ratio
48.0%
Median trip time
28.0 min
Drivers’ median age
52.3 yrs
Drivers’ average income
$83,073

Munson Avenue is one of the more congested roads here: trips take 48% longer than at free-flow speed, against 23% county-wide.

2Grandview ParkwayTrunk road · 31,585vehicles1,290trucks · 4.1%
Road class
Trunk road
Congestion ratio
46.3%
Median trip time
30.0 min
Drivers’ median age
51.7 yrs
Drivers’ average income
$89,361

Delays build on Grandview Parkway: its congestion ratio of 46% over free-flow time is well above the county's 23%.

3Front StreetTrunk road · 27,427vehicles1,142trucks · 4.2%
Road class
Trunk road
Congestion ratio
40.6%
Median trip time
29.2 min
Drivers’ median age
52.0 yrs
Drivers’ average income
$86,857

On its busiest stretch, Front Street carries 2.6 times the county average; trucks are 4.2% of it, below the county-wide 5.6%.

4US-31 SouthTrunk road · 27,125vehicles1,911trucks · 7.0%
Road class
Trunk road
Congestion ratio
31.8%
Median trip time
32.5 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$73,572

US-31 South peaks at 27,125 vehicles a day, 2.6 times the county average; trucks are 7.0% of it, above the county-wide 5.6%.

5North US-31 SouthTrunk road · 25,952vehicles1,280trucks · 4.9%
Road class
Trunk road
Congestion ratio
30.4%
Median trip time
35.1 min
Drivers’ median age
51.0 yrs
Drivers’ average income
$75,223

North US-31 South carries 2.5 times the county average at its busiest, 1,280 of them trucks (4.9%, below the county-wide 5.6%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1US-31 SouthTrunk road · #4 by traffic27,125vehicles1,911trucks · 7.0%
2Munson AvenueTrunk road · #1 by traffic35,698vehicles1,743trucks · 4.9%
3Michigan AvenueTrunk road · 13,020vehicles1,462trucks · 11.2%
Road class
Trunk road
Congestion ratio
31.0%
Median trip time
52.9 min
Drivers’ median age
50.2 yrs
Drivers’ average income
$73,868

Michigan Avenue carries 23% more than the county average at its busiest, 1,462 of them trucks (11.2%, above the county-wide 5.6%).

4Grandview ParkwayTrunk road · #2 by traffic31,585vehicles1,290trucks · 4.1%
5M 72Trunk road · 16,394vehicles1,282trucks · 7.8%
Road class
Trunk road
Congestion ratio
35.6%
Median trip time
41.6 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$76,695

M 72 carries 55% more than the county average on its busiest stretch, where the median trip lasts 41.6 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

Grand TraverseDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Grand Traverse County

The same traffic breakdown for the areas closest to Grand Traverse County, Michigan.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.