This page delivers traffic analytics for Grand Traverse County, Michigan. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Grand Traverse County, Michigan among 359 road miles divided in 6,898 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 275 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
10,566
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
22.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$80,487
Our data indicates an estimated average traffic volume of 10,566 vehicles per day in Grand Traverse County, Michigan that results in 2,496,284 vehicle-miles traveled per day (≈911 million per year). The traffic stream is comprised of an average of 1 truck for every 18 vehicles. Typical time spent behind the wheel per trip is 33.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Michigan state averages: Grand Traverse's average daily traffic volume is 37% higher than the state average - 10,566 vehicles per day against 7,697 - suggesting more traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 2,496,284 vehicle-miles traveled per day (≈911 million per year), roughly 1.1% of Michigan's statewide total. At 33.6 minutes, the average travel time matches the state level closely. Congestion runs 24% higher than the state level, at a ratio of 22.9% - more pronounced congestion - crucial for traffic control improvement and logistics planning. Grand Traverse carries more traffic than 96% of counties in Michigan. Its average travel time of 33.6 minutes is longer than 51% of counties in Michigan.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
21,065
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
35.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$78,430
A significant volume of traffic in Grand Traverse County, Michigan utilizes the highway network. The average highway carries 21,065 vehicles per day, 166% more than the average non-highway road in the same area, which carries 7,907 vehicles per day. That average covers 63 highway road miles divided in 1,394 segments (average segment length 237 ft), together carrying 946,644 vehicle-miles traveled per day (≈346 million per year). 68% of counties in Michigan move less traffic on their highways. Trucks constitute 6.9% of highway traffic.
Analytical insight
Highway truck concentration here runs 42% lower than the state average, at 6.9% - positioning Grand Traverse as a primarily local traffic hub. For logistics operators, this validates the importance of local access. At 6.9%, Grand Traverse's highway truck concentration is the lowest in Michigan. Grand Traverse's highway truck count is higher than 58% of counties in Michigan, at roughly 1,456 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,907
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,855
The non-highway road network in Grand Traverse County, Michigan supports a substantial volume of traffic. The average non-highway road carries 7,907 vehicles per day, 62% less than the average highway in the same area, which carries 21,065 vehicles per day. That average covers 296 non-highway road miles divided in 5,504 segments (average segment length 284 ft), together carrying 1,549,640 vehicle-miles traveled per day (≈566 million per year). Trucks constitute 4.8% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 30% lower than on highways. At 8% higher than the state level, the non-highway congestion ratio of 19.7% signals more friction on local roads. Overall, average travel time here is longer than 51% of counties in Michigan. 84% of counties in Michigan see lower average driver income among trip origins than Grand Traverse. Grand Traverse's median driver age is higher than 52% of counties in Michigan.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekend volumes run about 20% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +15% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Grand Traverse County, Michigan, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +15% in high season.
Traffic Flow Profile Comparison
Metric
Grand Traverse
Michigan
Average
Difference
Traffic
10,566
7,697
+37.3%
Truck % (Total Traffic)
5.6%
7.7%
-27.2%
Truck % (Highway)
6.9%
12.0%
-42.2%
Avg. Travel Time
33.6 min
33.6 min
+0.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 10,566 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Grand Traverse has the lowest highway truck share of any county in Michigan, at 6.9%.
Traffic volumes are typically 15% higher during June–August. Volumes drop to their lowest levels in January, averaging 8,992 vehicles per day - a 15% decrease from the annual average.
The average travel time for drivers is 33.6 minutes, offering a standard metric for commute and delivery route planning.
Approximately 20% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Grand Traverse County, Michigan. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 80% above the daily average.
Trucks account for approximately 5.6% of the total traffic mix across all road types, with a significantly higher concentration of 6.9% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
