This page delivers traffic analytics for Hillsborough, New Hampshire. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Hillsborough, New Hampshire among 888 road miles divided in 24,605 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 191 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
7,083
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
21.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$118,363
Our data indicates an estimated average traffic volume of 7,083 vehicles per day in Hillsborough, New Hampshire that results in 7,274,784 vehicle-miles traveled per day (≈2.7 billion per year). The traffic stream is comprised of an average of 1 truck for every 17 vehicles. Typical time spent behind the wheel per trip is 32.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the New Hampshire state averages: At 7,083 vehicles per day, the average monitored road in Hillsborough carries 25% more traffic than the state average of 5,669 vehicles per day - a critical factor for logistics and site planning. Network-wide, Hillsborough accounts for about 22% of New Hampshire's statewide total, at 7,274,784 vehicle-miles traveled per day (≈2.7 billion per year). The average trip takes 32.5 minutes, on par with the state level. The congestion ratio of 21.6% is 23% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. In fact, Hillsborough has the highest average traffic volume of any county in New Hampshire, at 7,083 vehicles per day. 22% of counties in New Hampshire have a shorter average travel time than Hillsborough's 32.5 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
18,232
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
40.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$119,382
A significant volume of traffic in Hillsborough, New Hampshire utilizes the highway network. The average highway carries 18,232 vehicles per day, 189% more than the average non-highway road in the same area, which carries 6,304 vehicles per day. That average covers 154 highway road miles divided in 1,608 segments (average segment length 504 ft), together carrying 3,525,044 vehicle-miles traveled per day (≈1.3 billion per year). By highway travel volume, Hillsborough outranks 89% of counties in New Hampshire. Trucks constitute 7.2% of highway traffic.
Analytical insight
The concentration of trucks on highways (7.2%) is 16% lower than the state average for similar road classifications. This indicates Hillsborough serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Hillsborough also posts the lowest highway truck share in New Hampshire - 7.2%. By raw truck volume, Hillsborough carries more highway trucks than 89% of counties in New Hampshire.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,304
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$117,744
The non-highway road network in Hillsborough, New Hampshire supports a substantial volume of traffic. The average non-highway road carries 6,304 vehicles per day, 65% less than the average highway in the same area, which carries 18,232 vehicles per day. That average covers 734 non-highway road miles divided in 22,997 segments (average segment length 169 ft), together carrying 3,749,739 vehicle-miles traveled per day (≈1.4 billion per year). Trucks constitute 4.8% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 34% lower than on highways. At 25% higher than the state level, the non-highway congestion ratio of 20.2% signals more friction on local roads. 22% of counties in New Hampshire see shorter overall travel times than Hillsborough. Trip origins here have higher average income than 89% of counties in New Hampshire. 11% of counties in New Hampshire have a younger driver population than Hillsborough.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekend volumes run about 16% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +8% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Hillsborough, New Hampshire, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +8% in high season.
Traffic Flow Profile Comparison
Metric
Hillsborough
New Hampshire
Average
Difference
Traffic
7,083
5,669
+24.9%
Truck % (Total Traffic)
6.0%
7.0%
-15.1%
Truck % (Highway)
7.2%
8.6%
-16.4%
Avg. Travel Time
32.5 min
32.7 min
-0.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 7,083 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Hillsborough has the highest average traffic volume of any county in New Hampshire, at 7,083 vehicles per day.
The average travel time for drivers is 32.5 minutes, offering a standard metric for commute and delivery route planning.
Approximately 14% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Hillsborough, New Hampshire. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 6.0% of the total traffic mix across all road types, with a significantly higher concentration of 7.2% on highways.
Drivers on Hillsborough roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $118,363 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
