This page delivers traffic analytics for Jefferson County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Jefferson County, Wisconsin among 566 road miles divided in 8,909 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 335 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,946
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$88,757
Our data indicates an estimated average traffic volume of 2,946 vehicles per day in Jefferson County, Wisconsin that results in 2,336,220 vehicle-miles traveled per day (≈853 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 31.9 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Jefferson sees 23% lower average daily traffic volume than the state average (2,946 vehicles per day against 3,802), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Jefferson accounts for about 1.8% of Wisconsin's statewide total, at 2,336,220 vehicle-miles traveled per day (≈853 million per year). Journey times here (31.9 minutes on average) closely track the state level. At 31% lower than the state level, the 8.6% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Jefferson carries more traffic than 68% of counties in Wisconsin. 37% of counties in Wisconsin have a shorter average travel time than Jefferson's 31.9 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,371
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
51.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
24.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$94,168
A significant volume of traffic in Jefferson County, Wisconsin utilizes the highway network. The average highway carries 9,371 vehicles per day, 253% more than the average non-highway road in the same area, which carries 2,654 vehicles per day. That average covers 123 highway road miles divided in 387 segments (average segment length 1,676 ft), together carrying 1,373,952 vehicle-miles traveled per day (≈501 million per year). That is more highway travel volume than 81% of counties in Wisconsin. Trucks constitute 14.9% of highway traffic.
Analytical insight
At 14.9%, highway truck share is 1% higher than the state average, marking Jefferson as a significant freight corridor - underscoring the importance of highway access for logistics operators. 61% of counties in Wisconsin see a lower highway truck share than Jefferson's 14.9%. By raw truck volume, Jefferson carries more highway trucks than 65% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,654
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$85,331
The non-highway road network in Jefferson County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,654 vehicles per day, 72% less than the average highway in the same area, which carries 9,371 vehicles per day. That average covers 443 non-highway road miles divided in 8,522 segments (average segment length 275 ft), together carrying 962,268 vehicle-miles traveled per day (≈351 million per year). Trucks constitute 6.4% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 57% lower than the highway network. The non-highway congestion ratio of 7.9% is 35% lower than the state level, suggesting more efficient local mobility than the state average. Jefferson's overall average travel time exceeds 37% of counties in Wisconsin. Jefferson's average driver income exceeds 89% of counties in Wisconsin. Jefferson's median driver age is higher than 27% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 79% higher than the daily average.
Weekend traffic:
Weekend volumes run about 11% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -16% versus the annual average.
Analytical insight
In Jefferson County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +10% in high season.
Traffic Flow Profile Comparison
Metric
Jefferson
Wisconsin
Average
Difference
Traffic
2,946
3,802
-22.5%
Truck % (Total Traffic)
11.4%
10.2%
+12.1%
Truck % (Highway)
14.9%
14.7%
+1.3%
Avg. Travel Time
31.9 min
32.2 min
-0.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,946 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Jefferson have higher average income than 89% of counties in Wisconsin.
Approximately 37% of highway traffic and 12% of non-highway traffic consists of vehicles whose trip originates outside Jefferson County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Jefferson roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $88,757 - useful context for retail siting and customer profiling.
Trucks account for approximately 11.4% of the total traffic mix across all road types, with a significantly higher concentration of 14.9% on highways.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 79% above the daily average.
The average travel time for drivers is 31.9 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 10% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,464 vehicles per day - a 16% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
