This page delivers traffic analytics for Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Wisconsin among 35,288 road miles divided in 499,299 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 373 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,802
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,288
Our data indicates an estimated average traffic volume of 3,802 vehicles per day in Wisconsin that results in 133,024,389 vehicle-miles traveled per day (≈48.6 billion per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 32.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the US national averages: Wisconsin's average daily traffic volume is 46% lower than the national average - 3,802 vehicles per day against 6,986 - suggesting less traffic load per road, a critical factor for logistics and site planning. Network-wide, Wisconsin accounts for about 1.8% of the national total, at 133,024,389 vehicle-miles traveled per day (≈48.6 billion per year). Journey times run 3% lower than the national level, at 32.2 minutes on average. The congestion ratio of 12.6% is 33% lower, pointing to smoother traffic flow than the national level - crucial for traffic control improvement and logistics planning. 12% of states nationwide see less traffic than Wisconsin's 3,802 vehicles per day. Its average travel time of 32.2 minutes is longer than 21% of states nationwide.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
11,054
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
30.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$86,289
A significant volume of traffic in Wisconsin utilizes the highway network. The average highway carries 11,054 vehicles per day, 217% more than the average non-highway road in the same area, which carries 3,486 vehicles per day. That average covers 4,830 highway road miles divided in 20,870 segments (average segment length 1,222 ft), together carrying 59,840,435 vehicle-miles traveled per day (≈21.8 billion per year). 50% of states nationwide move less traffic on their highways. Trucks constitute 14.7% of highway traffic.
Analytical insight
The concentration of trucks on highways (14.7%) is 12% higher than the national average for similar road classifications. This indicates Wisconsin serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 66% of states nationwide. 52% of states nationwide see fewer highway trucks per day than Wisconsin's roughly 1,625.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,486
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$83,366
The non-highway road network in Wisconsin supports a substantial volume of traffic. The average non-highway road carries 3,486 vehicles per day, 68% less than the average highway in the same area, which carries 11,054 vehicles per day. That average covers 30,458 non-highway road miles divided in 478,429 segments (average segment length 336 ft), together carrying 73,183,955 vehicle-miles traveled per day (≈26.7 billion per year). Trucks constitute 6.5% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 56% fewer trucks by share. Non-highway congestion (12.2%) runs 34% lower than the national average, pointing to smoother local traffic flow. 21% of states nationwide see shorter overall travel times than Wisconsin. Wisconsin's average driver income exceeds 44% of states nationwide. Wisconsin's median driver age is higher than 78% of states nationwide.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekend volumes run about 18% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average.
Analytical insight
In Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +10% in high season.
Traffic Flow Profile Comparison
Metric
Wisconsin
United States
Average
Difference
Traffic
3,802
6,986
-45.6%
Truck % (Total Traffic)
10.2%
9.3%
+8.8%
Truck % (Highway)
14.7%
13.1%
+12.5%
Avg. Travel Time
32.2 min
33.3 min
-3.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,802 vehicles per day, providing a baseline for daily operations and site assessment.
Wisconsin's highway truck share of 14.7% is higher than 66% of states nationwide.
Traffic volumes are typically 10% higher during June–August. Volumes drop to their lowest levels in January, averaging 3,300 vehicles per day - a 13% decrease from the annual average.
Trucks account for approximately 10.2% of the total traffic mix across all road types, with a significantly higher concentration of 14.7% on highways.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 77% above the daily average.
The average travel time for drivers is 32.2 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
