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Traffic heat map of Madison County, Iowa: 242 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 80 and John Wayne Drive

Madison County, Iowa Traffic Counts

TrafficZoom tracks traffic on 242 road miles in Madison County, Iowa, divided into 2,948 segments averaging 433 ft. Its highways rank among the top 5 counties in Iowa for trucks per day. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Madison County, Iowa

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,517
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.9%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

28.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

10.1%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

46.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$89,978

A typical monitored road in Madison County, Iowa sees 2,517 vehicles per day, while its 242 miles of monitored roads together handle 480,482 vehicle-miles traveled per day (≈175 million per year). Trucks are a smaller part of the mix than across Iowa: 8.9% against 11.0%.

Shorter trips than 97% of counties in Iowa

Madison sees 17% lower average daily traffic volume than the state average (2,517 vehicles per day against 3,042), suggesting less demand on each road - a factor worth weighing in site selection and logistics planning. In total volume terms, its road network carries about 0.6% of Iowa's statewide total of vehicle-miles. 80% of counties in Iowa see less traffic than Madison's 2,517 vehicles per day.

At 28.7 minutes, the average travel time is 13% lower than the state level. 97% of counties in Iowa have a longer average travel time than Madison's 28.7 minutes.

The congestion ratio of 10.1% runs slightly lower than the state level (12% lower) - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Madison County, Iowa

Trafficvehicles per day10,487
Trucks24.5%
Average travel time57.7 min
Drivers’ average age44.9 yrs
Drivers’ average income$88,262

Only a small share of travel in Madison County, Iowa happens on highways: 10% of vehicle-miles. The average highway carries 10,487 vehicles per day, 318% more than the average non-highway road in the same area, which carries 2,507 vehicles per day.

Yet highways are only 2% of the road network, 5 miles in 4 segments, so each mile of them is 5.2 times as busy as the average road mile.

More highway trucks than 94% of counties in Iowa

The concentration of trucks on highways (24.5%) is 52% higher than the state average for similar road classifications. That marks Madison as a major freight corridor, where highway access is what logistics operators compete on.

93% of counties in Iowa see a lower highway truck share than Madison's 24.5%. Madison's highway truck count is higher than 94% of counties in Iowa, at roughly 2,570 trucks per day.

non-highway traffic icon

Non-highway Traffic in Madison County, Iowa

Trafficvehicles per day2,507
Trucks7.2%
Average travel time28.7 min
Congestion ratio10.1%
Drivers’ average age46.6 yrs
Drivers’ average income$90,061

Nearly all driving in Madison County, Iowa happens on local roads: 90% of every vehicle-mile. The average non-highway road carries 2,507 vehicles per day.

Local roads also make up about 98% of the monitored road miles: 237 miles in 2,944 segments, together carrying 433,365 vehicle-miles traveled per day (≈158 million per year). About 1 in 14 vehicles on non-highway roads is a truck (7.2%).

Drivers from higher-income areas than 95% of counties in Iowa

The concentration of trucks on non-highway roads is 71% lower than on highways.

Non-highway congestion (10.1%) runs slightly lower than the state level (9% lower).

Madison's average driver income is higher than 95% of counties in Iowa. Madison's median driver age is lower than 84% of counties in Iowa.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 79% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 13% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
September–November is the high season, with volumes +5% versus the annual average.
Lowest month:
January is the quietest month, with volumes -13% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Madison County, Iowa, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +5% in high season.

Madison County vs. Iowa Traffic Comparison

The highway truck share sets Madison County apart: 52% above the Iowa average. Its truck share, by contrast, is 19% below.

MetricMadison CountyIowa averageDifference
Traffic2,5173,042-17.2%
Truck % (Total Traffic)8.9%11.0%-19.3%
Truck % (Highway)24.5%16.1%+52.2%
Avg. Travel Time28.7 min33.0 min-13.0%

How Madison County compares

Madison County against nearby counties

Compared with its 4 closest neighbours, Madison County runs 7.1 percentage points less truck traffic; it has the fourth busiest roads of the five. The same kind of road, just less of it: traffic per road matches the areas around it while the network itself is smaller.

Madison County and the 4 nearest county-level areas by centroid distance, with the Iowa average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Madison County2,5178.9%480,48228.7 min10.1%
Adair County, Iowa1,81024.8%694,62035.6 minN/A
Warren County, Iowa4,00411.7%1,984,94530.9 min14.5%
Union County, Iowa2,5287.6%249,51531.5 min4.8%
Clarke County, Iowa2,58719.7%494,89232.6 min4.0%
Iowa average3,04211.0%N/A33.0 min11.4%

Madison County ranked within Iowa

Madison County sits in the bottom quarter of the Iowa field on highway travel volume, at #68 of 70.

Madison County ranked among 99 county-level areas in Iowa (1 = highest); measures without data in every county rank a smaller field, down to 70.
MeasureMadison CountyIowa rank
Traffic volume (AADT)2,517#21 of 99
Highway vehicle-miles per day47,117#68 of 70
Truck share on highways24.5%#6 of 70
Highway trucks per day2,570#5 of 70
Average travel time28.7 min#96 of 99
Average driver income$89,978#6 of 99
Average driver age46.5 yrs#83 of 99

Madison County ranks #6 of 99 on average driver income but #68 of 70 on highway travel volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Madison County, Iowa

Traffic concentrates on a few corridors: the three busiest roads average 14,214 vehicles a day, against 2,517 on the average road in Madison County.

I 80 is the busiest road, at 20,753 vehicles a day, 5,086 of them trucks (24.5%). That is 53% more than the next road, John Wayne Drive (13,554). It tops the truck ranking too, with the most trucks.

Freight stands out on I 80: trucks are 24.5% of the traffic there, against 8.9% county-wide.

I 80 carries longer journeys than most roads here, with a median trip of 57.7 minutes against 28.7 county-wide.

Few trucks use John Wayne Drive: 3.3% of its traffic, under half the county's 8.9%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 80Motorway · 20,753vehicles5,086trucks · 24.5%
Road class
Motorway
Median trip time
57.7 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$88,262

I 80 carries 8.2 times the county average at its busiest, 5,086 of them trucks (24.5%, above the county-wide 8.9%).

2John Wayne DriveSecondary road · 13,554vehicles449trucks · 3.3%
Road class
Secondary road
Median trip time
25.9 min
Drivers’ median age
45.9 yrs
Drivers’ average income
$81,488

John Wayne Drive carries 5.4 times the county average on its busiest stretch, where the median trip lasts 25.9 minutes.

3210th StreetPrimary road · 8,335vehicles483trucks · 5.8%
Road class
Primary road
Median trip time
33.5 min
Drivers’ median age
47.5 yrs
Drivers’ average income
$82,389

210th Street carries 3.3 times the county average on its busiest stretch, where the median trip lasts 33.5 minutes.

4County Road G14Primary road · 6,902vehicles531trucks · 7.7%
Road class
Primary road
Congestion ratio
15.9%
Median trip time
34.2 min
Drivers’ median age
44.9 yrs
Drivers’ average income
$93,366

Travel on County Road G14's busiest stretch runs 16% over free-flow time, against 10% across the county, so expect slower peak hours.

5US 169Primary road · 6,752vehicles525trucks · 7.8%
Road class
Primary road
Congestion ratio
17.1%
Median trip time
34.8 min
Drivers’ median age
45.5 yrs
Drivers’ average income
$89,414

US 169 is one of the more congested roads here: trips take 17% longer than at free-flow speed, against 10% county-wide.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 80Motorway · #1 by traffic20,753vehicles5,086trucks · 24.5%
2IA 92Primary road · 6,510vehicles541trucks · 8.3%
Road class
Primary road
Congestion ratio
14.1%
Median trip time
33.3 min
Drivers’ median age
46.3 yrs
Drivers’ average income
$88,204

At 2.6 times the county average, IA 92 draws drivers from neighborhoods averaging $88,204 in household income.

3County Road G14Primary road · #4 by traffic6,902vehicles531trucks · 7.7%
4US 169Primary road · #5 by traffic6,752vehicles525trucks · 7.8%
5210th StreetPrimary road · #3 by traffic8,335vehicles483trucks · 5.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MadisonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Madison County

The same traffic breakdown for the areas closest to Madison County, Iowa.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.