This page delivers traffic analytics for Madison County, North Carolina. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, North Carolina among 163 road miles divided in 1,775 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 484 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,420
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$65,000
Our data indicates an estimated average traffic volume of 3,420 vehicles per day in Madison County, North Carolina that results in 541,728 vehicle-miles traveled per day (≈198 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 31.6 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the North Carolina state averages: Madison's average daily traffic volume is 46% lower than the state average - 3,420 vehicles per day against 6,332 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 541,728 vehicle-miles traveled per day (≈198 million per year), roughly 0.2% of North Carolina's statewide total. The average trip takes 31.6 minutes, 2% lower than the state level. The congestion ratio of 14.8% is 21% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. 27% of counties in North Carolina see less traffic than Madison's 3,420 vehicles per day. 40% of counties in North Carolina have a shorter average travel time than Madison's 31.6 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,454
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
39.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,014
A significant volume of traffic in Madison County, North Carolina utilizes the highway network. The average highway carries 7,454 vehicles per day, 250% more than the average non-highway road in the same area, which carries 2,130 vehicles per day. That average covers 61 highway road miles divided in 430 segments (average segment length 744 ft), together carrying 392,668 vehicle-miles traveled per day (≈143 million per year). Trucks constitute 12.2% of highway traffic.
Analytical insight
At 12.2%, highway truck share is 1% higher than the state average, marking Madison as a significant freight corridor - underscoring the importance of highway access for logistics operators. Madison's highway truck share (12.2%) is higher than 53% of counties in North Carolina. 28% of counties in North Carolina see fewer highway trucks per day than Madison's roughly 912.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,130
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$66,776
The non-highway road network in Madison County, North Carolina supports a substantial volume of traffic. The average non-highway road carries 2,130 vehicles per day, 71% less than the average highway in the same area, which carries 7,454 vehicles per day. That average covers 102 non-highway road miles divided in 1,345 segments (average segment length 401 ft), together carrying 149,061 vehicle-miles traveled per day (≈54.4 million per year). Trucks constitute 6.4% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 47% lower than the highway network. At 26% lower than the state level, the non-highway congestion ratio of 13.1% signals easier movement on local roads. Madison's overall average travel time exceeds 40% of counties in North Carolina. Trip origins here have higher average income than 52% of counties in North Carolina. 76% of counties in North Carolina have a younger driver population than Madison.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekend volumes run about 6% above weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -18% versus the annual average.
Analytical insight
In Madison County, North Carolina, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +10% in high season.
Traffic Flow Profile Comparison
Metric
Madison
North Carolina
Average
Difference
Traffic
3,420
6,332
-46.0%
Truck % (Total Traffic)
10.6%
8.7%
+21.9%
Truck % (Highway)
12.2%
12.1%
+1.2%
Avg. Travel Time
31.6 min
32.3 min
-2.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,420 vehicles per day, providing a baseline for daily operations and site assessment.
Madison carries more traffic than 27% of counties in North Carolina, averaging 3,420 vehicles per day.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 77% above the daily average.
Trucks account for approximately 10.6% of the total traffic mix across all road types, with a significantly higher concentration of 12.2% on highways.
Drivers on Madison roads have a median age of 51 years, and the median household income of the neighborhoods trips originate from averages $65,000 - useful context for retail siting and customer profiling.
The average travel time for drivers is 31.6 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 10% higher during May–July. Volumes drop to their lowest levels in January, averaging 2,800 vehicles per day - a 18% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
