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Traffic heat map of Madison County, Ohio: 414 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 70 and I 71

Madison County, Ohio Traffic Counts

TrafficZoom tracks traffic on 414 road miles in Madison County, Ohio, divided into 6,776 segments averaging 323 ft. Its highways rank among the top 3 counties in Ohio for trucks per day. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Madison County, Ohio

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,142
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

18.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

10.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.9 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$90,061

A typical monitored road in Madison County, Ohio sees 3,142 vehicles per day, while its 414 miles of monitored roads together handle 2,240,587 vehicle-miles traveled per day (≈818 million per year). About 1 in 5 vehicles is a truck, well above the 9.9% across Ohio - a freight-heavy mix.

Traffic 46% below the Ohio average

At 3,142 vehicles per day, the average monitored road in Madison carries 46% less traffic than the state average of 5,773, suggesting less demand on each road - lighter roads for freight, but less passing trade for roadside retail. Network-wide, Madison accounts for about 0.9% of Ohio's statewide total of vehicle-miles. 56% of counties in Ohio see more traffic than Madison's 3,142 vehicles per day.

At 32.7 minutes, the average travel time matches the state level closely. Its average travel time of 32.7 minutes is shorter than 56% of counties in Ohio.

Congestion runs 36% lower than the state level, at a ratio of 10.6%, which means smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Madison County, Ohio

Trafficvehicles per day12,072
Trucks23.6%
Average travel time52.9 min
Congestion ratio24.5%
Drivers’ average age45.2 yrs
Drivers’ average income$91,682

Highways carry more than half of all travel in Madison County, Ohio (68% of vehicle-miles). The average highway carries 12,072 vehicles per day, 356% more than the average non-highway road in the same area, which carries 2,646 vehicles per day.

That comes from just 17% of the monitored road miles: 69 miles in 356 segments, carrying 1,520,037 vehicle-miles traveled per day (≈555 million per year).

72% of counties in Ohio move less traffic on their highways.

More highway trucks than 98% of counties in Ohio

At 23.6%, highway truck share is 59% higher than the state average. That marks Madison as a major freight corridor, where highway access is what logistics operators compete on.

82% of counties in Ohio see a lower highway truck share than Madison's 23.6%. 98% of counties in Ohio see fewer highway trucks per day than Madison's roughly 2,852.

non-highway traffic icon

Non-highway Traffic in Madison County, Ohio

Trafficvehicles per day2,646
Trucks7.7%
Average travel time31.6 min
Congestion ratio9.8%
Drivers’ average age46.6 yrs
Drivers’ average income$88,962

Local roads carry a significant share of travel in Madison County, Ohio: 32% of all vehicle-miles. On the average non-highway road, that comes to 2,646 vehicles per day.

Local roads make up 83% of the monitored road miles (345 miles in 6,420 segments) but carry less than their share of travel: 720,550 vehicle-miles traveled per day (≈263 million per year). Trucks make up 7.7% of non-highway traffic, about 1 in 13 vehicles.

Younger drivers than 93% of counties in Ohio

Non-highway roads carry a truck concentration that's 67% lower than the highway network.

Non-highway congestion (9.8%) runs 38% lower than the state average, pointing to smoother local traffic flow.

86% of counties in Ohio see lower average driver income among trip origins than Madison. Madison's median driver age is lower than 93% of counties in Ohio.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 11% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +6% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Madison County, Ohio, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +6% in high season.

Madison County vs. Ohio Traffic Comparison

Of the four measures, truck share differs most: Madison County runs 86% above the Ohio average. Its highway truck share is also 59% above.

MetricMadison CountyOhio averageDifference
Traffic3,1425,773-45.6%
Truck % (Total Traffic)18.5%9.9%+86.5%
Truck % (Highway)23.6%14.9%+58.6%
Avg. Travel Time32.7 min32.9 min-0.3%

How Madison County compares

Madison County against nearby counties

Against the 4 nearest areas, Madison County moves 27.7% of the total daily travel and carries 43.0% less traffic on a typical road; it has the third busiest roads of the five. Freight passes through here that never reaches the areas around it: the truck share is high precisely because the local car traffic is not.

Madison County and the 4 nearest county-level areas by centroid distance, with the Ohio average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Madison County3,14218.5%2,240,58732.7 min10.6%
Franklin County, Ohio11,4277.7%26,543,49832.7 min26.1%
Clark County, Ohio5,74214.0%3,383,18640.0 min15.4%
Fayette County, Ohio2,50221.7%1,602,98433.7 min9.0%
Champaign County, Ohio2,3657.7%789,29433.4 min10.1%
Ohio average5,7739.9%N/A32.9 min16.5%

Madison County ranked within Ohio

On highway truck volume, Madison County is among the three highest county-level areas in Ohio.

Madison County ranked among 88 county-level areas in Ohio (1 = highest); measures without data in every county rank a smaller field, down to 83.
MeasureMadison CountyOhio rank
Traffic volume (AADT)3,142#50 of 88
Highway vehicle-miles per day1,520,037#24 of 83
Truck share on highways23.6%#16 of 83
Highway trucks per day2,852#3 of 83
Average travel time32.7 min#50 of 88
Average driver income$90,061#13 of 88
Average driver age45.9 yrs#82 of 88

The two ends of this table sit far apart: #3 of 83 on highway truck volume, against #82 of 88 on average driver age.

Busiest roads in Madison County, Ohio

On their busiest stretches, the three busiest roads in Madison County carry 37,047 vehicles a day on average, 11.8 times the typical road in the county (3,142).

I 70 is the busiest road, at 55,538 vehicles a day, 13,137 of them trucks (23.6%). It also carries the most trucks.

I 71 carries longer journeys than most roads here, with a median trip of 63.7 minutes against 32.7 county-wide.

Few trucks use Lafayette Road: 6.3% of its traffic, under half the county's 18.5%.

Jefferson Avenue draws drivers from wealthier areas: their neighborhoods average $114,363 in household income, 27% above the county's $90,061.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 70Motorway · 55,538vehicles13,137trucks · 23.6%
Road class
Motorway
Congestion ratio
35.1%
Median trip time
53.5 min
Drivers’ median age
44.7 yrs
Drivers’ average income
$91,087

I 70 carries through traffic: the median trip using it lasts 53.5 minutes, against 32.7 for the county.

2I 71Motorway · 43,010vehicles11,433trucks · 26.6%
Road class
Motorway
Congestion ratio
49.9%
Median trip time
63.7 min
Drivers’ median age
45.1 yrs
Drivers’ average income
$83,536

I 71 is one of the more congested roads here: trips take 50% longer than at free-flow speed, against 11% county-wide.

3Lafayette RoadPrimary road · 12,592vehicles790trucks · 6.3%
Road class
Primary road
Congestion ratio
35.6%
Median trip time
33.9 min
Drivers’ median age
47.4 yrs
Drivers’ average income
$79,631

Delays build on Lafayette Road: its congestion ratio of 36% over free-flow time is well above the county's 11%.

4National PikePrimary road · 12,343vehicles842trucks · 6.8%
Road class
Primary road
Congestion ratio
18.1%
Median trip time
28.2 min
Drivers’ median age
43.4 yrs
Drivers’ average income
$89,484

At 3.9 times the county average, National Pike draws drivers from neighborhoods averaging $89,484 in household income.

5Jefferson AvenueTrunk road · 11,066vehicles858trucks · 7.8%
Road class
Trunk road
Congestion ratio
33.1%
Median trip time
32.1 min
Drivers’ median age
46.0 yrs
Drivers’ average income
$114,363

The busiest stretch of Jefferson Avenue carries 3.5 times the county average; trucks are 7.8% of it, below the county-wide 18.5%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 70Motorway · #1 by traffic55,538vehicles13,137trucks · 23.6%
2I 71Motorway · #2 by traffic43,010vehicles11,433trucks · 26.6%
3Jefferson AvenueTrunk road · #5 by traffic11,066vehicles858trucks · 7.8%
4National PikePrimary road · #4 by traffic12,343vehicles842trucks · 6.8%
5Lafayette RoadPrimary road · #3 by traffic12,592vehicles790trucks · 6.3%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MadisonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Madison County

The same traffic breakdown for the areas closest to Madison County, Ohio.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.