This page delivers traffic analytics for Madison County, Ohio. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Madison County, Ohio among 414 road miles divided in 6,776 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 323 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,142
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,061
Our data indicates an estimated average traffic volume of 3,142 vehicles per day in Madison County, Ohio that results in 2,240,587 vehicle-miles traveled per day (≈818 million per year). The traffic stream is comprised of an average of 1 truck for every 5 vehicles. Typical time spent behind the wheel per trip is 32.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Ohio state averages: At 3,142 vehicles per day, the average monitored road in Madison carries 46% less traffic than the state average of 5,773 vehicles per day - a critical factor for logistics and site planning. Network-wide, Madison accounts for about 0.9% of Ohio's statewide total, at 2,240,587 vehicle-miles traveled per day (≈818 million per year). At 32.7 minutes, the average travel time matches the state level closely. The congestion ratio of 10.6% is 36% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Madison carries more traffic than 44% of counties in Ohio. 44% of counties in Ohio have a shorter average travel time than Madison's 32.7 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
12,072
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
23.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
52.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
24.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$91,682
A significant volume of traffic in Madison County, Ohio utilizes the highway network. The average highway carries 12,072 vehicles per day, 356% more than the average non-highway road in the same area, which carries 2,646 vehicles per day. That average covers 69 highway road miles divided in 356 segments (average segment length 1,022 ft), together carrying 1,520,037 vehicle-miles traveled per day (≈555 million per year). That is more highway travel volume than 72% of counties in Ohio. Trucks constitute 23.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (23.6%) is 59% higher than the state average for similar road classifications. This indicates Madison serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. 82% of counties in Ohio see a lower highway truck share than Madison's 23.6%. Madison's highway truck count is higher than 98% of counties in Ohio, at roughly 2,852 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,646
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$88,962
The non-highway road network in Madison County, Ohio supports a substantial volume of traffic. The average non-highway road carries 2,646 vehicles per day, 78% less than the average highway in the same area, which carries 12,072 vehicles per day. That average covers 345 non-highway road miles divided in 6,420 segments (average segment length 284 ft), together carrying 720,550 vehicle-miles traveled per day (≈263 million per year). Trucks constitute 7.7% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 67% lower than on highways. At 38% lower than the state level, the non-highway congestion ratio of 9.8% signals easier movement on local roads. Overall, average travel time here is longer than 44% of counties in Ohio. Trip origins here have higher average income than 86% of counties in Ohio. The driver population here skews older than 7% of counties in Ohio.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 75% higher than the daily average.
Weekend traffic:
Weekend volumes run about 11% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +6% versus the annual average.
Lowest month:
January is the quietest month, with volumes -15% versus the annual average.
Analytical insight
In Madison County, Ohio, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +6% in high season.
Traffic Flow Profile Comparison
Metric
Madison
Ohio
Average
Difference
Traffic
3,142
5,773
-45.6%
Truck % (Total Traffic)
18.5%
9.9%
+86.5%
Truck % (Highway)
23.6%
14.9%
+58.6%
Avg. Travel Time
32.7 min
32.9 min
-0.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,142 vehicles per day, providing a baseline for daily operations and site assessment.
Madison's highway truck share of 23.6% is higher than 82% of counties in Ohio.
Trucks account for approximately 18.5% of the total traffic mix across all road types, with a significantly higher concentration of 23.6% on highways.
Approximately 44% of highway traffic and 19% of non-highway traffic consists of vehicles whose trip originates outside Madison County, Ohio. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Traffic volumes are typically 6% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,685 vehicles per day - a 15% decrease from the annual average.
The average travel time for drivers is 32.7 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 75% above the daily average.
Drivers on Madison roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $90,061 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
