This page delivers traffic analytics for Milwaukee County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Milwaukee County, Wisconsin among 1,315 road miles divided in 44,136 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 157 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
7,638
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
23.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,216
Our data indicates an estimated average traffic volume of 7,638 vehicles per day in Milwaukee County, Wisconsin that results in 14,370,710 vehicle-miles traveled per day (≈5.2 billion per year). The traffic stream is comprised of an average of 1 truck for every 15 vehicles. Typical time spent behind the wheel per trip is 32.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 7,638 vehicles per day, the average monitored road in Milwaukee carries 101% more traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 14,370,710 vehicle-miles traveled per day (≈5.2 billion per year), roughly 11% of Wisconsin's statewide total. At 32.2 minutes, the average travel time matches the state level closely. At 86% higher than the state level, the 23.3% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning. At 7,638 vehicles per day, Milwaukee posts the highest average traffic volume in Wisconsin. 41% of counties in Wisconsin have a shorter average travel time than Milwaukee's 32.2 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
46,644
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
66.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,680
A significant volume of traffic in Milwaukee County, Wisconsin utilizes the highway network. The average highway carries 46,644 vehicles per day, 573% more than the average non-highway road in the same area, which carries 6,935 vehicles per day. That average covers 138 highway road miles divided in 782 segments (average segment length 934 ft), together carrying 6,345,096 vehicle-miles traveled per day (≈2.3 billion per year). No county in Wisconsin moves more traffic on its highways. Trucks constitute 9.5% of highway traffic.
Analytical insight
At 9.5%, highway truck share is 35% lower than the state average, marking Milwaukee as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 5% of counties in Wisconsin see a lower highway truck share than Milwaukee's 9.5%. By raw truck volume, Milwaukee carries more highway trucks than 96% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,935
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
22.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$76,846
The non-highway road network in Milwaukee County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 6,935 vehicles per day, 85% less than the average highway in the same area, which carries 46,644 vehicles per day. That average covers 1,176 non-highway road miles divided in 43,354 segments (average segment length 143 ft), together carrying 8,025,613 vehicle-miles traveled per day (≈2.9 billion per year). Trucks constitute 4.4% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 54% lower than the highway network. Non-highway congestion (22.5%) runs 85% higher than the state average, pointing to slower local traffic flow. Overall, average travel time here is longer than 41% of counties in Wisconsin. 75% of counties in Wisconsin see lower average driver income among trip origins than Milwaukee. Milwaukee's median driver age is higher than 7% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 61% higher than the daily average.
Weekend traffic:
Weekend volumes run about 24% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +5% versus the annual average.
Lowest month:
January is the quietest month, with volumes -9% versus the annual average.
Analytical insight
In Milwaukee County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +5% in high season.
Traffic Flow Profile Comparison
Metric
Milwaukee
Wisconsin
Average
Difference
Traffic
7,638
3,802
+100.9%
Truck % (Total Traffic)
6.7%
10.2%
-34.6%
Truck % (Highway)
9.5%
14.7%
-35.4%
Avg. Travel Time
32.2 min
32.2 min
+0.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 7,638 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Milwaukee has the highest average traffic volume of any county in Wisconsin, at 7,638 vehicles per day.
Traffic volumes are typically 5% higher during June–August. Volumes drop to their lowest levels in January, averaging 6,916 vehicles per day - a 9% decrease from the annual average.
The average travel time for drivers is 32.2 minutes, offering a standard metric for commute and delivery route planning.
Approximately 34% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Milwaukee County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Milwaukee roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $81,216 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 9:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 61% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
