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Traffic heat map of Pennington County, South Dakota: 708 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Elk Vale Road

Pennington County, South Dakota Traffic Counts

Traffic analytics for Pennington County, South Dakota, calculated from real-world mobile and sensor networks on 7,216 road segments (708 road miles, about 518 ft each). It moves more highway traffic than any other county in South Dakota. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Pennington County, South Dakota

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day5,682
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

7.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

17.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

48.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$74,557

Our data shows 5,682 vehicles per day on the average road in Pennington County, South Dakota, and 3,062,279 vehicle-miles traveled per day (≈1.1 billion per year) across its 708 miles of monitored roads. About 1 in 13 vehicles is a truck, fewer than the 1 in 10 across South Dakota.

Busier roads than 98% of counties in South Dakota

Pennington sees 80% higher average daily traffic volume than the state average (5,682 vehicles per day against 3,156), suggesting more demand on each road - prime passing trade for storefronts, with more competition for road space. Network-wide, Pennington accounts for about 13% of South Dakota's statewide total of vehicle-miles. By volume, Pennington's 5,682 vehicles per day outpaces 98% of counties in South Dakota.

Journey times here (31.8 minutes on average) closely track the state level. Its average travel time of 31.8 minutes is shorter than 75% of counties in South Dakota.

The congestion ratio of 17.0% is 31% higher, pointing to more pronounced congestion than the state level - expect slower peak-hour deliveries and less predictable arrival times.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Pennington County, South Dakota

Trafficvehicles per day8,505
Trucks10.4%
Average travel time34.2 min
Congestion ratio33.3%
Drivers’ average age49.3 yrs
Drivers’ average income$74,425

Highways carry about half of all travel in Pennington County, South Dakota, 54% of vehicle-miles. The average highway carries 8,505 vehicles per day, 62% more than the average non-highway road in the same area, which carries 5,246 vehicles per day.

With 36% of the road miles (255 miles in 966 segments), highways punch above their length, carrying 1,665,348 vehicle-miles traveled per day (≈608 million per year).

That is the most highway travel volume of any county in South Dakota.

Lower highway truck share than 92% of counties in South Dakota

Highway truck concentration here runs 23% lower than the state average, at 10.4%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

92% of counties in South Dakota see a higher highway truck share than Pennington's 10.4%. 79% of counties in South Dakota see fewer highway trucks per day than Pennington's roughly 885.

non-highway traffic icon

Non-highway Traffic in Pennington County, South Dakota

Trafficvehicles per day5,246
Trucks4.8%
Average travel time31.4 min
Congestion ratio14.4%
Drivers’ average age48.4 yrs
Drivers’ average income$74,659

Local roads carry about half of all travel in Pennington County, South Dakota, 46% of vehicle-miles. A typical local road sees 5,246 vehicles per day.

Local roads make up 64% of the monitored road miles (453 miles in 6,250 segments) but carry less than their share of travel: 1,396,931 vehicle-miles traveled per day (≈510 million per year). About 1 in 21 vehicles on non-highway roads is a truck (4.8%).

Drivers from higher-income areas than 66% of counties in South Dakota

Compared to highways, non-highway routes see 54% fewer trucks by share.

Non-highway congestion (14.4%) runs slightly higher than the state level (13% higher).

66% of counties in South Dakota see lower average driver income among trip origins than Pennington. Pennington's median driver age is lower than 62% of counties in South Dakota.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
A long morning plateau from 7:00 AM to 12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 87% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (-2%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +40% versus the annual average.
Lowest month:
January is the quietest month, with volumes -33% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Pennington County, South Dakota, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +40% in high season.

Pennington County vs. South Dakota Traffic Comparison

Pennington County's biggest difference from the South Dakota average is its average daily traffic per road, 80% above it. Its truck share, by contrast, is 24% below.

MetricPennington CountySouth Dakota averageDifference
Traffic5,6823,156+80.1%
Truck % (Total Traffic)7.8%10.3%-23.7%
Truck % (Highway)10.4%13.6%-23.3%
Avg. Travel Time31.8 min32.5 min-2.2%

How Pennington County compares

Pennington County moves more traffic than any nearby county

Set against the average of the 4 areas nearest to it, Pennington County moves 5.3 times the total daily travel and carries 95.3% more traffic on a typical road; it has the busiest roads of the five. Bigger and busier at once: more road than the areas around it and heavier traffic on it, which makes it the centre of gravity for travel in this part of the map.

Pennington County and the 4 nearest county-level areas by centroid distance, with the South Dakota average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Pennington County5,6827.8%3,062,27931.8 min17.0%
Meade County, South Dakota2,47010.1%821,75831.4 min4.0%
Custer County, South Dakota2,6568.3%380,82727.2 minN/A
Lawrence County, South Dakota3,4259.1%848,59628.8 minN/A
Butte County, South Dakota3,08611.1%275,97231.6 min3.4%
South Dakota average3,15610.3%N/A32.5 min12.9%

Pennington County ranked within South Dakota

On highway travel volume, Pennington County tops the South Dakota field outright.

Pennington County ranked among 66 county-level areas in South Dakota (1 = highest); measures without data in every county rank a smaller field, down to 49.
MeasurePennington CountySouth Dakota rank
Traffic volume (AADT)5,682#2 of 66
Highway vehicle-miles per day1,665,348#1 of 49
Truck share on highways10.4%#45 of 49
Highway trucks per day885#11 of 49
Average travel time31.8 min#50 of 66
Average driver income$74,557#23 of 66
Average driver age48.7 yrs#41 of 66

Pennington County ranks #1 of 49 on highway travel volume but #45 of 49 on truck share on highways. It carries some of the heaviest highway traffic in South Dakota, but very little of it is freight - this is commuter and local car volume, not through-trucking.

Busiest roads in Pennington County, South Dakota

Traffic concentrates on a few corridors: the three busiest roads average 25,602 vehicles a day, against 5,682 on the average road in Pennington County.

Elk Vale Road leads with 26,242 vehicles a day, 1,484 of them trucks (5.7%). Cambell Street is practically level with it at 25,874. Purple Heart Memorial Highway carries the most trucks, 1,632 a day (13.4% of its traffic), although it is not among the 5 busiest roads overall.

Trucks make up 13.4% of traffic on Purple Heart Memorial Highway, against 7.8% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Elk Vale RoadTrunk road · 26,242vehicles1,484trucks · 5.7%
Road class
Trunk road
Congestion ratio
45.8%
Median trip time
28.5 min
Drivers’ median age
48.9 yrs
Drivers’ average income
$77,156

Delays build on Elk Vale Road: its congestion ratio of 46% over free-flow time is well above the county's 17%.

2Cambell StreetPrimary road · 25,874vehicles1,099trucks · 4.2%
Road class
Primary road
Congestion ratio
37.9%
Median trip time
31.3 min
Drivers’ median age
48.2 yrs
Drivers’ average income
$69,818

Travel on Cambell Street's busiest stretch runs 38% over free-flow time, against 17% across the county, so expect slower peak hours.

3Omaha StreetTrunk road · 24,689vehicles1,086trucks · 4.4%
Road class
Trunk road
Congestion ratio
20.3%
Median trip time
34.9 min
Drivers’ median age
49.0 yrs
Drivers’ average income
$67,963

At 4.3 times the county average, Omaha Street draws drivers from neighborhoods averaging $67,963 in household income.

4Theodore Roosevelt ExpresswayMotorway · 23,442vehicles1,194trucks · 5.1%
Road class
Motorway
Median trip time
29.9 min
Drivers’ median age
49.2 yrs
Drivers’ average income
$71,581

The busiest stretch of Theodore Roosevelt Expressway carries 4.1 times the county average; trucks are 5.1% of it, below the county-wide 7.8%.

5Catron BoulevardTrunk road · 21,092vehicles1,416trucks · 6.7%
Road class
Trunk road
Median trip time
30.6 min
Drivers’ median age
49.1 yrs
Drivers’ average income
$80,047

On its busiest stretch, Catron Boulevard carries 3.7 times the county average; trucks are 6.7% of it, below the county-wide 7.8%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Purple Heart Memorial HighwayMotorway · 12,196vehicles1,632trucks · 13.4%
Road class
Motorway
Median trip time
34.6 min
Drivers’ median age
48.6 yrs
Drivers’ average income
$70,441

Purple Heart Memorial Highway peaks at 12,196 vehicles a day, 2.1 times the county average; trucks are 13.4% of it, above the county-wide 7.8%.

2Elk Vale RoadTrunk road · #1 by traffic26,242vehicles1,484trucks · 5.7%
3Catron BoulevardTrunk road · #5 by traffic21,092vehicles1,416trucks · 6.7%
4Theodore Roosevelt ExpresswayMotorway · #4 by traffic23,442vehicles1,194trucks · 5.1%
5Cambell StreetPrimary road · #2 by traffic25,874vehicles1,099trucks · 4.2%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PenningtonDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Pennington County

The same traffic breakdown for the areas closest to Pennington County, South Dakota.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.