
Total Traffic Volume & Performance in Pierce County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day2,329 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 10.2% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 27.1 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 9.0% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 45.8 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $90,193 |
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Our data shows 2,329 vehicles per day on the average road in Pierce County, Wisconsin, and 649,250 vehicle-miles traveled per day (≈237 million per year) across its 380 miles of monitored roads. About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).
Shorter trips than 99% of counties in Wisconsin
At 2,329 vehicles per day, the average monitored road in Pierce carries 39% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 0.5% of Wisconsin's statewide total. 51% of counties in Wisconsin see less traffic than Pierce's 2,329 vehicles per day.
At 27.1 minutes, the average travel time is 16% lower than the state level. On travel time, Pierce runs shorter than 99% of counties in Wisconsin.
The congestion ratio of 9.0% is 28% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Pierce County, Wisconsin
| Traffic | vehicles per day4,710 |
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| Trucks | 12.2% |
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| Average travel time | 29.9 min |
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| Congestion ratio | 10.6% |
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| Drivers’ average age | 47.2 yrs |
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| Drivers’ average income | $90,926 |
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A significant share of driving in Pierce County, Wisconsin, 38% of vehicle-miles, happens on highways. The average highway carries 4,710 vehicles per day, 166% more than the average non-highway road in the same area, which carries 1,769 vehicles per day.
With 15% of the road miles (55 miles in 581 segments), highways punch above their length, carrying 249,699 vehicle-miles traveled per day (≈91.1 million per year).
Fewer highway trucks than 88% of counties in Wisconsin
Highway truck concentration here runs 17% lower than the state average, at 12.2%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
77% of counties in Wisconsin see a higher highway truck share than Pierce's 12.2%. Pierce's highway truck count is lower than 88% of counties in Wisconsin, at roughly 572 trucks per day.

Non-highway Traffic in Pierce County, Wisconsin
| Traffic | vehicles per day1,769 |
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| Trucks | 8.9% |
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| Average travel time | 26.4 min |
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| Congestion ratio | 8.6% |
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| Drivers’ average age | 45.0 yrs |
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| Drivers’ average income | $89,685 |
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A little more than half of the driving in Pierce County, Wisconsin happens on local roads: 62% of all vehicle-miles. The average non-highway road carries 1,769 vehicles per day.
Local roads make up 85% of the monitored road miles (325 miles in 2,470 segments) but carry less than their share of travel: 399,551 vehicle-miles traveled per day (≈146 million per year). Trucks make up 8.9% of non-highway traffic, about 1 in 11 vehicles.
Drivers from higher-income areas than 92% of counties in Wisconsin
Non-highway roads carry a truck concentration that's 27% lower than the highway network.
At 29% lower than the state level, the non-highway congestion ratio of 8.6% signals easier movement on local roads.
92% of counties in Wisconsin see lower average driver income among trip origins than Pierce. 91% of counties in Wisconsin have an older driver population than Pierce.