This page delivers traffic analytics for Pierce County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Pierce County, Wisconsin among 380 road miles divided in 3,051 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 657 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,329
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
27.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,193
Our data indicates an estimated average traffic volume of 2,329 vehicles per day in Pierce County, Wisconsin that results in 649,250 vehicle-miles traveled per day (≈237 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 27.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 2,329 vehicles per day, the average monitored road in Pierce carries 39% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 649,250 vehicle-miles traveled per day (≈237 million per year), roughly 0.5% of Wisconsin's statewide total. At 27.1 minutes, the average travel time is 16% lower than the state level. Congestion runs 28% lower than the state level, at a ratio of 9.0% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Pierce carries more traffic than 51% of counties in Wisconsin. Its average travel time of 27.1 minutes is longer than 1% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,710
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$90,926
A significant volume of traffic in Pierce County, Wisconsin utilizes the highway network. The average highway carries 4,710 vehicles per day, 166% more than the average non-highway road in the same area, which carries 1,769 vehicles per day. That average covers 55 highway road miles divided in 581 segments (average segment length 502 ft), together carrying 249,699 vehicle-miles traveled per day (≈91.1 million per year). Trucks constitute 12.2% of highway traffic.
Analytical insight
At 12.2%, highway truck share is 17% lower than the state average, marking Pierce as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 23% of counties in Wisconsin see a lower highway truck share than Pierce's 12.2%. By raw truck volume, Pierce carries more highway trucks than 12% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,769
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
26.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.0 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$89,685
The non-highway road network in Pierce County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,769 vehicles per day, 62% less than the average highway in the same area, which carries 4,710 vehicles per day. That average covers 325 non-highway road miles divided in 2,470 segments (average segment length 694 ft), together carrying 399,551 vehicle-miles traveled per day (≈146 million per year). Trucks constitute 8.9% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 27% lower than the highway network. At 29% lower than the state level, the non-highway congestion ratio of 8.6% signals easier movement on local roads. Pierce's overall average travel time exceeds 1% of counties in Wisconsin. Pierce's average driver income exceeds 92% of counties in Wisconsin. Pierce's median driver age is higher than 9% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 95% higher than the daily average.
Weekend traffic:
Weekend volumes run about 29% below weekday levels.
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +11% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average.
Analytical insight
In Pierce County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +11% in high season.
Traffic Flow Profile Comparison
Metric
Pierce
Wisconsin
Average
Difference
Traffic
2,329
3,802
-38.7%
Truck % (Total Traffic)
10.2%
10.2%
+0.0%
Truck % (Highway)
12.2%
14.7%
-17.3%
Avg. Travel Time
27.1 min
32.2 min
-15.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,329 vehicles per day, providing a baseline for daily operations and site assessment.
Pierce's average travel time of 27.1 minutes is longer than 1% of counties in Wisconsin.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 6:00 PM in the evening - about 95% above the daily average.
Drivers on Pierce roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $90,193 - useful context for retail siting and customer profiling.
Trucks account for approximately 10.2% of the total traffic mix across all road types, with a significantly higher concentration of 12.2% on highways.
Traffic volumes are typically 11% higher during August–October. Volumes drop to their lowest levels in January, averaging 1,840 vehicles per day - a 21% decrease from the annual average.
The average travel time for drivers is 27.1 minutes, offering a standard metric for commute and delivery route planning.
Approximately 14% of highway traffic and 20% of non-highway traffic consists of vehicles whose trip originates outside Pierce County, Wisconsin.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
