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Traffic heat map of Pierce County, Wisconsin: 380 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Main Street and WI 35/65

Pierce County, Wisconsin Traffic Counts

TrafficZoom tracks traffic on 380 road miles in Pierce County, Wisconsin, divided into 3,051 segments averaging 657 ft. Its busiest road, Main Street, carries 10,630 vehicles a day, 4.6 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Pierce County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,329
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

10.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

27.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

9.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

45.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$90,193

Our data shows 2,329 vehicles per day on the average road in Pierce County, Wisconsin, and 649,250 vehicle-miles traveled per day (≈237 million per year) across its 380 miles of monitored roads. About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).

Shorter trips than 99% of counties in Wisconsin

At 2,329 vehicles per day, the average monitored road in Pierce carries 39% less traffic than the state average of 3,802, suggesting less demand on each road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 0.5% of Wisconsin's statewide total. 51% of counties in Wisconsin see less traffic than Pierce's 2,329 vehicles per day.

At 27.1 minutes, the average travel time is 16% lower than the state level. On travel time, Pierce runs shorter than 99% of counties in Wisconsin.

The congestion ratio of 9.0% is 28% lower, pointing to smoother traffic flow than the state level - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Pierce County, Wisconsin

Trafficvehicles per day4,710
Trucks12.2%
Average travel time29.9 min
Congestion ratio10.6%
Drivers’ average age47.2 yrs
Drivers’ average income$90,926

A significant share of driving in Pierce County, Wisconsin, 38% of vehicle-miles, happens on highways. The average highway carries 4,710 vehicles per day, 166% more than the average non-highway road in the same area, which carries 1,769 vehicles per day.

With 15% of the road miles (55 miles in 581 segments), highways punch above their length, carrying 249,699 vehicle-miles traveled per day (≈91.1 million per year).

Fewer highway trucks than 88% of counties in Wisconsin

Highway truck concentration here runs 17% lower than the state average, at 12.2%. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

77% of counties in Wisconsin see a higher highway truck share than Pierce's 12.2%. Pierce's highway truck count is lower than 88% of counties in Wisconsin, at roughly 572 trucks per day.

non-highway traffic icon

Non-highway Traffic in Pierce County, Wisconsin

Trafficvehicles per day1,769
Trucks8.9%
Average travel time26.4 min
Congestion ratio8.6%
Drivers’ average age45.0 yrs
Drivers’ average income$89,685

A little more than half of the driving in Pierce County, Wisconsin happens on local roads: 62% of all vehicle-miles. The average non-highway road carries 1,769 vehicles per day.

Local roads make up 85% of the monitored road miles (325 miles in 2,470 segments) but carry less than their share of travel: 399,551 vehicle-miles traveled per day (≈146 million per year). Trucks make up 8.9% of non-highway traffic, about 1 in 11 vehicles.

Drivers from higher-income areas than 92% of counties in Wisconsin

Non-highway roads carry a truck concentration that's 27% lower than the highway network.

At 29% lower than the state level, the non-highway congestion ratio of 8.6% signals easier movement on local roads.

92% of counties in Wisconsin see lower average driver income among trip origins than Pierce. 91% of counties in Wisconsin have an older driver population than Pierce.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 95% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 29% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +11% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Pierce County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +11% in high season.

Pierce County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Pierce County runs 39% below the Wisconsin average. Its highway truck share is also 17% below.

MetricPierce CountyWisconsin averageDifference
Traffic2,3293,802-38.7%
Truck % (Total Traffic)10.2%10.2%+0.0%
Truck % (Highway)12.2%14.7%-17.3%
Avg. Travel Time27.1 min32.2 min-15.8%

How Pierce County compares

Pierce County against nearby counties

Against the 4 nearest areas, Pierce County moves 17.4% of the total daily travel and carries 31.3% less traffic on a typical road; it has the fourth busiest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Pierce County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Pierce County2,32910.2%649,25027.1 min9.0%
Pepin County, Wisconsin1,42510.2%152,87836.5 min6.8%
Goodhue County, Minnesota2,86211.4%1,746,53533.6 min8.7%
St. Croix County, Wisconsin3,90913.6%3,056,78029.0 min11.2%
Dakota County, Minnesota5,3707.0%9,984,12530.3 min14.1%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Pierce County ranked within Wisconsin

Average travel time places Pierce County #71 of 72 in Wisconsin - the bottom quarter of the state.

Pierce County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasurePierce CountyWisconsin rank
Traffic volume (AADT)2,329#36 of 72
Highway vehicle-miles per day249,699#44 of 58
Truck share on highways12.2%#45 of 58
Highway trucks per day572#51 of 58
Average travel time27.1 min#71 of 72
Average driver income$90,193#7 of 72
Average driver age45.8 yrs#65 of 72

The two ends of this table sit far apart: #7 of 72 on average driver income, against #71 of 72 on average travel time.

Busiest roads in Pierce County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 9,891 vehicles a day, against 2,329 on the average road in Pierce County.

Main Street leads with 10,630 vehicles a day, 527 of them trucks (5.0%). WI 35/65 is practically level with it at 10,396. Vietnam War Veterans Memorial Highway carries the most trucks, 989 a day (16.8% of its traffic), although it is not among the 5 busiest roads overall.

Route 63 carries longer journeys than most roads here, with a median trip of 37.9 minutes against 27.1 county-wide.

Freight stands out on Vietnam War Veterans Memorial Highway: trucks are 16.8% of the traffic there, against 10.2% county-wide.

The truck ranking looks different from the traffic one, sharing just 2 of its 5 roads.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Main StreetSecondary road · 10,630vehicles527trucks · 5.0%
Road class
Secondary road
Congestion ratio
30.9%
Median trip time
24.0 min
Drivers’ median age
44.8 yrs
Drivers’ average income
$82,896

Main Street is one of the more congested roads here: trips take 31% longer than at free-flow speed, against 9% county-wide.

2WI 35/65Trunk road · 10,396vehicles438trucks · 4.2%
Road class
Trunk road
Congestion ratio
15.7%
Median trip time
27.7 min
Drivers’ median age
44.6 yrs
Drivers’ average income
$92,015

At 4.5 times the county average, WI 35/65 draws drivers from neighborhoods averaging $92,015 in household income.

3WI 29/35/65Trunk road · 8,648vehicles670trucks · 7.8%
Road class
Trunk road
Congestion ratio
19.1%
Median trip time
27.5 min
Drivers’ median age
45.1 yrs
Drivers’ average income
$94,442

Delays build on WI 29/35/65: its congestion ratio of 19% over free-flow time is well above the county's 9%.

4Cedar StreetTrunk road · 8,018vehicles916trucks · 11.4%
Road class
Trunk road
Median trip time
26.0 min
Drivers’ median age
48.3 yrs
Drivers’ average income
$104,124

The busiest stretch of Cedar Street carries 3.4 times the county average; trucks are 11.4% of it, above the county-wide 10.2%.

5Cemetery RoadPrimary road · 6,472vehicles332trucks · 5.1%
Road class
Primary road
Congestion ratio
15.3%
Median trip time
23.0 min
Drivers’ median age
44.5 yrs
Drivers’ average income
$91,214

On its busiest stretch, Cemetery Road carries 2.8 times the county average; trucks are 5.1% of it, below the county-wide 10.2%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Vietnam War Veterans Memorial HighwayTrunk road · 5,871vehicles989trucks · 16.8%
Road class
Trunk road
Congestion ratio
12.7%
Median trip time
36.4 min
Drivers’ median age
48.5 yrs
Drivers’ average income
$85,325

Vietnam War Veterans Memorial Highway carries through traffic: the median trip using it lasts 36.4 minutes, against 27.1 for the county.

2Cedar StreetTrunk road · #4 by traffic8,018vehicles916trucks · 11.4%
3WI 65Trunk road · 5,651vehicles716trucks · 12.7%
Road class
Trunk road
Congestion ratio
13.0%
Median trip time
26.1 min
Drivers’ median age
48.4 yrs
Drivers’ average income
$83,043

WI 65 peaks at 5,651 vehicles a day, 2.4 times the county average; trucks are 12.7% of it, above the county-wide 10.2%.

4Route 63Trunk road · 5,577vehicles690trucks · 12.4%
Road class
Trunk road
Congestion ratio
10.0%
Median trip time
37.9 min
Drivers’ median age
50.5 yrs
Drivers’ average income
$81,713

Route 63 carries 2.4 times the county average at its busiest, 690 of them trucks (12.4%, above the county-wide 10.2%).

5WI 29/35/65Trunk road · #3 by traffic8,648vehicles670trucks · 7.8%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

PierceDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Pierce County

The same traffic breakdown for the areas closest to Pierce County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.