This page delivers traffic analytics for Rice County, Minnesota. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rice County, Minnesota among 525 road miles divided in 5,901 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 470 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,906
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,769
Our data indicates an estimated average traffic volume of 2,906 vehicles per day in Rice County, Minnesota that results in 1,970,945 vehicle-miles traveled per day (≈719 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 31.0 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Minnesota state averages: Rice sees 15% lower average daily traffic volume than the state average (2,906 vehicles per day against 3,404), suggesting less demand on each road - a critical factor for logistics and site planning. In total volume terms, its road network carries 1,970,945 vehicle-miles traveled per day (≈719 million per year), about 1.4% of Minnesota's statewide total. The average trip takes 31.0 minutes, 4% lower than the state level. At 12% lower than the state level, the 9.3% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Rice's 2,906 vehicles per day outpaces 83% of counties in Minnesota. On travel time, Rice runs longer than 21% of counties in Minnesota.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,829
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
42.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
19.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,860
A significant volume of traffic in Rice County, Minnesota utilizes the highway network. The average highway carries 9,829 vehicles per day, 291% more than the average non-highway road in the same area, which carries 2,514 vehicles per day. That average covers 75 highway road miles divided in 317 segments (average segment length 1,246 ft), together carrying 1,091,382 vehicle-miles traveled per day (≈398 million per year). That is more highway travel volume than 85% of counties in Minnesota. Trucks constitute 15.9% of highway traffic.
Analytical insight
The concentration of trucks on highways (15.9%) is 55% higher than the state average for similar road classifications. This indicates Rice serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 89% of counties in Minnesota. By raw truck volume, Rice carries more highway trucks than 96% of counties in Minnesota.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,514
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$93,694
The non-highway road network in Rice County, Minnesota supports a substantial volume of traffic. The average non-highway road carries 2,514 vehicles per day, 74% less than the average highway in the same area, which carries 9,829 vehicles per day. That average covers 451 non-highway road miles divided in 5,584 segments (average segment length 426 ft), together carrying 879,563 vehicle-miles traveled per day (≈321 million per year). Trucks constitute 6.1% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 62% lower than on highways. At 10% lower than the state level, the non-highway congestion ratio of 8.8% signals easier movement on local roads. 21% of counties in Minnesota see shorter overall travel times than Rice. 86% of counties in Minnesota see lower average driver income among trip origins than Rice. Rice's median driver age is higher than 26% of counties in Minnesota.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 84% higher than the daily average.
Weekend traffic:
Weekend volumes run about 1% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +7% versus the annual average.
Lowest month:
December is the quietest month, with volumes -12% versus the annual average.
Analytical insight
In Rice County, Minnesota, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +7% in high season.
Traffic Flow Profile Comparison
Metric
Rice
Minnesota
Average
Difference
Traffic
2,906
3,404
-14.6%
Truck % (Total Traffic)
11.5%
8.1%
+42.9%
Truck % (Highway)
15.9%
10.3%
+55.2%
Avg. Travel Time
31.0 min
32.2 min
-3.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,906 vehicles per day, providing a baseline for daily operations and site assessment.
Rice's average travel time of 31.0 minutes is longer than 21% of counties in Minnesota.
Approximately 21% of highway traffic and 13% of non-highway traffic consists of vehicles whose trip originates outside Rice County, Minnesota. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 84% above the daily average.
Drivers on Rice roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $93,769 - useful context for retail siting and customer profiling.
Traffic volumes are typically 7% higher during May–July. Volumes drop to their lowest levels in December, averaging 2,569 vehicles per day - a 12% decrease from the annual average.
Trucks account for approximately 11.5% of the total traffic mix across all road types, with a significantly higher concentration of 15.9% on highways.
The average travel time for drivers is 31.0 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
