This page delivers traffic analytics for Rich County, Utah. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rich County, Utah among 93 road miles divided in 463 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,065 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,829
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.3 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,495
Our data indicates an estimated average traffic volume of 2,829 vehicles per day in Rich County, Utah that results in 210,805 vehicle-miles traveled per day (≈76.9 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 28.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Utah state averages: At 2,829 vehicles per day, the average monitored road in Rich carries 72% less traffic than the state average of 10,198 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 210,805 vehicle-miles traveled per day (≈76.9 million per year), roughly 0.2% of Utah's statewide total. Journey times run 12% lower than the state level, at 28.3 minutes on average. 25% of counties in Utah see less traffic than Rich's 2,829 vehicles per day. Its average travel time of 28.3 minutes is longer than 7% of counties in Utah.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,562
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
21.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
50.4 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$78,391
A significant volume of traffic in Rich County, Utah utilizes the highway network. The average highway carries 2,562 vehicles per day, 13% less than the average non-highway road in the same area, which carries 2,930 vehicles per day. That average covers 41 highway road miles divided in 128 segments (average segment length 1,702 ft), together carrying 126,658 vehicle-miles traveled per day (≈46.2 million per year). Trucks constitute 21.2% of highway traffic.
Analytical insight
The concentration of trucks on highways (21.2%) is 72% higher than the state average for similar road classifications. This indicates Rich serves as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 88% of counties in Utah. By raw truck volume, Rich carries more highway trucks than 17% of counties in Utah.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,930
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
19.9 min
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$74,223
The non-highway road network in Rich County, Utah supports a substantial volume of traffic. The average non-highway road carries 2,930 vehicles per day, 14% more than the average highway in the same area, which carries 2,562 vehicles per day. That average covers 52 non-highway road miles divided in 335 segments (average segment length 822 ft), together carrying 84,148 vehicle-miles traveled per day (≈30.7 million per year). Trucks constitute 6.7% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 68% lower than on highways. Rich's overall average travel time exceeds 7% of counties in Utah. Rich's average driver income exceeds 43% of counties in Utah. The driver population here skews older than 93% of counties in Utah.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 95% higher than the daily average.
Weekend traffic:
Weekend volumes run about 29% above weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +107% versus the annual average.
Lowest month:
March is the quietest month, with volumes -55% versus the annual average.
Analytical insight
In Rich County, Utah, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +107% in high season.
Traffic Flow Profile Comparison
Metric
Rich
Utah
Average
Difference
Traffic
2,829
10,198
-72.3%
Truck % (Total Traffic)
15.4%
8.9%
+72.7%
Truck % (Highway)
21.2%
12.3%
+72.0%
Avg. Travel Time
28.3 min
32.2 min
-11.9%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,829 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Rich skews older than 93% of counties in Utah.
Traffic volumes are typically 107% higher during June–August. Volumes drop to their lowest levels in March, averaging 1,270 vehicles per day - a 55% decrease from the annual average.
Drivers on Rich roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $75,495 - useful context for retail siting and customer profiling.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 95% above the daily average.
The average travel time for drivers is 28.3 minutes, offering a standard metric for commute and delivery route planning.
Approximately 26% of highway traffic and 12% of non-highway traffic consists of vehicles whose trip originates outside Rich County, Utah. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
