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Traffic heat map of Rich County, Utah: 93 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Dwight D. Eisenhower Highway

Rich County, Utah Traffic Counts

Its highways carry one of the top 5 truck shares of any county in Utah. This page breaks down traffic in Rich County, Utah across 93 miles of monitored roads split into 463 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Rich County, Utah

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,829
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

15.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

28.3 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

50.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$75,495

Our data shows 2,829 vehicles per day on the average road in Rich County, Utah, and 210,805 vehicle-miles traveled per day (≈76.9 million per year) across its 93 miles of monitored roads. Freight weighs heavily here: trucks are 15.4% of traffic, against 8.9% across Utah.

Shorter trips than 93% of counties in Utah

At 2,829 vehicles per day, the average monitored road in Rich carries 72% less traffic than the state average of 10,198, suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Across the whole network, that travel is about 0.2% of Utah's statewide total. 75% of counties in Utah see more traffic than Rich's 2,829 vehicles per day.

The average trip takes 28.3 minutes, 12% lower than the state level. On travel time, Rich runs shorter than 93% of counties in Utah.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Rich County, Utah

Trafficvehicles per day2,562
Trucks21.2%
Average travel time50.4 min
Drivers’ average age45.6 yrs
Drivers’ average income$78,391

Highways carry more than half of all travel in Rich County, Utah (60% of vehicle-miles). The average highway carries 2,562 vehicles per day, 13% less than the average non-highway road in the same area, which carries 2,930 vehicles per day.

Highways make up 44% of the monitored road miles (41 miles, 128 segments), so they carry more than their share: 126,658 vehicle-miles traveled per day (≈46.2 million per year).

Higher highway truck share than 88% of counties in Utah

At 21.2%, highway truck share is 72% higher than the state average. That marks Rich as a major freight corridor, where highway access is what logistics operators compete on.

88% of counties in Utah see a lower highway truck share than Rich's 21.2%. 83% of counties in Utah see more highway trucks per day than Rich's roughly 544.

non-highway traffic icon

Non-highway Traffic in Rich County, Utah

Trafficvehicles per day2,930
Trucks6.7%
Average travel time19.9 min
Drivers’ average age54.4 yrs
Drivers’ average income$74,223

Local roads carry a significant share of travel in Rich County, Utah: 40% of all vehicle-miles. The average non-highway road carries 2,930 vehicles per day.

Spread over 52 miles and 335 segments, 56% of the road network, local roads carry a lighter load per mile: 84,148 vehicle-miles traveled per day (≈30.7 million per year). Trucks make up 6.7% of non-highway traffic, about 1 in 15 vehicles.

Older drivers than 93% of counties in Utah

Compared to highways, non-highway routes see 68% fewer trucks by share.

Rich's average driver income is lower than 57% of counties in Utah. 93% of counties in Utah have a younger driver population than Rich.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 95% higher than the daily average.
Weekend traffic:
Weekends are busier than weekdays: volumes run about 29% above weekday levels, which usually points to leisure, tourism or shopping traffic.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +107% versus the annual average.
Lowest month:
March is the quietest month, with volumes -55% versus the annual average.

Data Finding: Hourly & Seasonal Patterns

In Rich County, Utah, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +107% in high season.

Rich County vs. Utah Traffic Comparison

Of the four measures, truck share differs most: Rich County runs 73% above the Utah average. Its average daily traffic per road, by contrast, is 72% below.

MetricRich CountyUtah averageDifference
Traffic2,82910,198-72.3%
Truck % (Total Traffic)15.4%8.9%+72.7%
Truck % (Highway)21.2%12.3%+72.0%
Avg. Travel Time28.3 min32.2 min-11.9%

How Rich County compares

Rich County moves the least traffic of its nearby counties

Against the 4 nearest areas, Rich County moves 8.9% of the total daily travel and carries 58.3% less traffic on a typical road; it has the quietest roads of the five. Smaller and quieter on both counts: a shorter network than the areas around it, carrying lighter traffic across it.

Rich County and the 4 nearest county-level areas by centroid distance, with the Utah average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Rich County2,82915.4%210,80528.3 minN/A
Cache County, Utah6,9066.2%1,655,07033.3 min27.7%
Weber County, Utah13,0726.4%6,015,20433.6 min30.3%
Morgan County, Utah3,84614.5%654,42232.8 minN/A
Uinta County, Wyoming3,32929.1%1,150,22430.4 min10.4%
Utah average10,1988.9%N/A32.2 min21.2%

Rich County ranked within Utah

On average driver age, Rich County is among the three highest county-level areas in Utah.

Rich County ranked among 29 county-level areas in Utah (1 = highest); measures without data in every county rank a smaller field, down to 25.
MeasureRich CountyUtah rank
Traffic volume (AADT)2,829#22 of 29
Highway vehicle-miles per day126,658#25 of 25
Truck share on highways21.2%#4 of 25
Highway trucks per day544#21 of 25
Average travel time28.3 min#27 of 29
Average driver income$75,495#17 of 29
Average driver age50.2 yrs#3 of 29

The two ends of this table sit far apart: #3 of 29 on average driver age, against #25 of 25 on highway travel volume.

Busiest roads in Rich County, Utah

The three busiest roads in Rich County average 7,318 vehicles a day, 2.6 times the county average of 2,829 across all its monitored roads.

Dwight D. Eisenhower Highway leads with 13,665 vehicles a day, 4,603 of them trucks (33.7%). That is 2.6 times the next road, Bear Lake Boulevard (5,344). It also carries the most trucks.

UT 16 carries longer journeys than most roads here, with a median trip of 52.1 minutes against 28.3 county-wide.

Freight stands out on Dwight D. Eisenhower Highway: trucks are 33.7% of the traffic there, against 15.4% county-wide.

Bear Lake Boulevard is busy with cars rather than freight: only 6.0% of its traffic is trucks, against 15.4% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Dwight D. Eisenhower HighwayMotorway · 13,665vehicles4,603trucks · 33.7%
Road class
Motorway
Median trip time
49.4 min
Drivers’ median age
44.3 yrs
Drivers’ average income
$79,650

Drivers on Dwight D. Eisenhower Highway are on long journeys, a median 49.4 minutes against 28.3 county-wide: a through route more than a local street.

2Bear Lake BoulevardPrimary road · 5,344vehicles320trucks · 6.0%
Road class
Primary road
Median trip time
19.5 min
Drivers’ median age
53.2 yrs
Drivers’ average income
$73,142

At 89% more than the county average, Bear Lake Boulevard draws drivers from neighborhoods averaging $73,142 in household income.

3UT 16Trunk road · 2,943vehicles335trucks · 11.4%
Road class
Trunk road
Median trip time
52.1 min
Drivers’ median age
48.8 yrs
Drivers’ average income
$78,641

UT 16 is a quieter road: its busiest stretch carries about the same as the county average; trucks are 11.4% of it, below the county-wide 15.4%.

4Main StreetTrunk road · 2,862vehicles305trucks · 10.6%
Road class
Trunk road
Median trip time
51.7 min
Drivers’ median age
53.0 yrs
Drivers’ average income
$76,875

Main Street carries through traffic: the median trip using it lasts 51.7 minutes, against 28.3 for the county.

5US 89Primary road · 2,411vehicles162trucks · 6.7%
Road class
Primary road
Median trip time
19.4 min
Drivers’ median age
56.2 yrs
Drivers’ average income
$74,948

Even at its busiest, US 89 carries 15% less than the county average; trucks are 6.7% of it, below the county-wide 15.4%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Dwight D. Eisenhower HighwayMotorway · #1 by traffic13,665vehicles4,603trucks · 33.7%
2UT 16Trunk road · #3 by traffic2,943vehicles335trucks · 11.4%
3Bear Lake BoulevardPrimary road · #2 by traffic5,344vehicles320trucks · 6.0%
4Main StreetTrunk road · #4 by traffic2,862vehicles305trucks · 10.6%
5US 89Primary road · #5 by traffic2,411vehicles162trucks · 6.7%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

RichDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Rich County

The same traffic breakdown for the areas closest to Rich County, Utah.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.