This page delivers traffic analytics for Richland County, Montana. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Richland County, Montana among 164 road miles divided in 695 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,248 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,596
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,242
Our data indicates an estimated average traffic volume of 3,596 vehicles per day in Richland County, Montana that results in 258,274 vehicle-miles traveled per day (≈94.3 million per year). The traffic stream is comprised of an average of 1 truck for every 9 vehicles. Typical time spent behind the wheel per trip is 37.3 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Montana state averages: Richland's average daily traffic volume is 14% lower than the state average - 3,596 vehicles per day against 4,202 - suggesting less traffic load per road, a critical factor for logistics and site planning. Across the whole network that adds up to 258,274 vehicle-miles traveled per day (≈94.3 million per year), roughly 0.9% of Montana's statewide total. The average trip takes 37.3 minutes, 3% higher than the state level. The congestion ratio of 10.0% is 19% lower, pointing to smoother traffic flow than the state level - crucial for traffic control improvement and logistics planning. Richland carries more traffic than 82% of counties in Montana. 36% of counties in Montana have a shorter average travel time than Richland's 37.3 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,895
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
40.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,694
A significant volume of traffic in Richland County, Montana utilizes the highway network. The average highway carries 4,895 vehicles per day, 479% more than the average non-highway road in the same area, which carries 846 vehicles per day. That average covers 75 highway road miles divided in 472 segments (average segment length 839 ft), together carrying 207,370 vehicle-miles traveled per day (≈75.7 million per year). That is more highway travel volume than 54% of counties in Montana. Trucks constitute 11.4% of highway traffic.
Analytical insight
At 11.4%, highway truck share is 24% lower than the state average, marking Richland as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 17% of counties in Montana see a lower highway truck share than Richland's 11.4%. 37% of counties in Montana see fewer highway trucks per day than Richland's roughly 559.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
846
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
3.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$73,131
The non-highway road network in Richland County, Montana supports a substantial volume of traffic. The average non-highway road carries 846 vehicles per day, 83% less than the average highway in the same area, which carries 4,895 vehicles per day. That average covers 89 non-highway road miles divided in 223 segments (average segment length 2,114 ft), together carrying 50,905 vehicle-miles traveled per day (≈18.6 million per year). Trucks constitute 10.8% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 5% lower than the highway network. Non-highway congestion (3.7%) runs 69% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 36% of counties in Montana. Richland's average driver income exceeds 56% of counties in Montana. The driver population here skews older than 9% of counties in Montana.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 76% higher than the daily average.
Weekend traffic:
Weekend volumes run about 34% below weekday levels.
Seasonal Fluctuation
Busy season:
July–September is the high season, with volumes +19% versus the annual average.
Lowest month:
February is the quietest month, with volumes -23% versus the annual average.
Analytical insight
In Richland County, Montana, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +19% in high season.
Traffic Flow Profile Comparison
Metric
Richland
Montana
Average
Difference
Traffic
3,596
4,202
-14.4%
Truck % (Total Traffic)
11.3%
11.7%
-3.2%
Truck % (Highway)
11.4%
15.0%
-23.8%
Avg. Travel Time
37.3 min
36.2 min
+3.2%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,596 vehicles per day, providing a baseline for daily operations and site assessment.
Richland's highway truck share of 11.4% is higher than 17% of counties in Montana.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 76% above the daily average.
Drivers on Richland roads have a median age of 45 years, and the median household income of the neighborhoods trips originate from averages $69,242 - useful context for retail siting and customer profiling.
Trucks account for approximately 11.3% of the total traffic mix across all road types, with a significantly higher concentration of 11.4% on highways.
Traffic volumes are typically 19% higher during July–September. Volumes drop to their lowest levels in February, averaging 2,758 vehicles per day - a 23% decrease from the annual average.
The average travel time for drivers is 37.3 minutes, offering a standard metric for commute and delivery route planning.
Approximately 4% of highway traffic and 2% of non-highway traffic consists of vehicles whose trip originates outside Richland County, Montana. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
