This page delivers traffic analytics for Rockingham County, New Hampshire. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Rockingham County, New Hampshire among 962 road miles divided in 29,208 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 174 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
6,008
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$120,147
Our data indicates an estimated average traffic volume of 6,008 vehicles per day in Rockingham County, New Hampshire that results in 7,966,621 vehicle-miles traveled per day (≈2.9 billion per year). The traffic stream is comprised of an average of 1 truck for every 14 vehicles. Typical time spent behind the wheel per trip is 30.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the New Hampshire state averages: At 6,008 vehicles per day, the average monitored road in Rockingham carries 6% more traffic than the state average of 5,669 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 7,966,621 vehicle-miles traveled per day (≈2.9 billion per year), about 24% of New Hampshire's statewide total. The average trip takes 30.5 minutes, 7% lower than the state level. Congestion runs 4% lower than the state level, at a ratio of 16.9% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Rockingham carries more traffic than 67% of counties in New Hampshire. On travel time, Rockingham runs longer than 11% of counties in New Hampshire.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
15,568
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
41.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
31.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$116,288
A significant volume of traffic in Rockingham County, New Hampshire utilizes the highway network. The average highway carries 15,568 vehicles per day, 188% more than the average non-highway road in the same area, which carries 5,410 vehicles per day. That average covers 183 highway road miles divided in 1,718 segments (average segment length 562 ft), together carrying 4,080,814 vehicle-miles traveled per day (≈1.5 billion per year). That is the most highway travel volume of any county in New Hampshire. Trucks constitute 9.6% of highway traffic.
Analytical insight
Highway truck concentration here runs 11% higher than the state average, at 9.6% - positioning Rockingham as a significant freight corridor. For logistics operators, this validates the importance of highway access. 78% of counties in New Hampshire see a lower highway truck share than Rockingham's 9.6%. Rockingham also moves the highest raw count of highway trucks in New Hampshire, at roughly 2,151 per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,410
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$122,164
The non-highway road network in Rockingham County, New Hampshire supports a substantial volume of traffic. The average non-highway road carries 5,410 vehicles per day, 65% less than the average highway in the same area, which carries 15,568 vehicles per day. That average covers 779 non-highway road miles divided in 27,490 segments (average segment length 150 ft), together carrying 3,885,808 vehicle-miles traveled per day (≈1.4 billion per year). Trucks constitute 4.8% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 51% lower than on highways. Non-highway congestion (16.0%) runs 1% lower than the state average, pointing to smoother local traffic flow. Overall, average travel time here is longer than 11% of counties in New Hampshire. Trips here originate from the highest average driver income in New Hampshire, at $120,147. Rockingham's median driver age is higher than 44% of counties in New Hampshire.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 4:00 PM–6:00 PM, with volumes reaching approximately 83% higher than the daily average.
Weekend traffic:
Weekend volumes run about 9% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +16% versus the annual average.
Lowest month:
January is the quietest month, with volumes -18% versus the annual average.
Analytical insight
In Rockingham County, New Hampshire, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +16% in high season.
Traffic Flow Profile Comparison
Metric
Rockingham
New Hampshire
Average
Difference
Traffic
6,008
5,669
+6.0%
Truck % (Total Traffic)
7.3%
7.0%
+3.6%
Truck % (Highway)
9.6%
8.6%
+11.5%
Avg. Travel Time
30.5 min
32.7 min
-6.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 6,008 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - Rockingham carries the highest raw volume of highway trucks of any county in New Hampshire, at roughly 2,151 trucks per day.
Traffic volumes are typically 16% higher during June–August. Volumes drop to their lowest levels in January, averaging 4,930 vehicles per day - a 18% decrease from the annual average.
Drivers on Rockingham roads have a median age of 50 years, and the median household income of the neighborhoods trips originate from averages $120,147 - useful context for retail siting and customer profiling.
Approximately 26% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Rockingham County, New Hampshire. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 30.5 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 4:00 PM and 6:00 PM in the evening - about 83% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
