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Traffic heat map of Sullivan County, New Hampshire: 289 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 89 and Washington Street

Sullivan County, New Hampshire Traffic Counts

Its busiest road, I 89, carries 18,067 vehicles a day, 4.9 times the average road. This page breaks down traffic in Sullivan County, New Hampshire across 289 miles of monitored roads split into 3,618 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Sullivan County, New Hampshire

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,695
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

8.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

34.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

11.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

52.0 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$83,982

Our data shows 3,695 vehicles per day on the average road in Sullivan County, New Hampshire, and 858,450 vehicle-miles traveled per day (≈313 million per year) across its 289 miles of monitored roads. Trucks are 8.2% of traffic, more than the 7.0% across New Hampshire.

Quieter roads than 78% of counties in New Hampshire

Sullivan's average daily traffic volume is 35% lower than the state average - 3,695 vehicles per day against 5,669 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 2.6% of New Hampshire's statewide total. Sullivan carries less traffic than 78% of counties in New Hampshire.

Journey times run 5% higher than the state level, at 34.4 minutes on average. 67% of counties in New Hampshire have a shorter average travel time than Sullivan's 34.4 minutes.

At 32% lower than the state level, the 11.8% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Sullivan County, New Hampshire

Trafficvehicles per day8,019
Trucks9.7%
Average travel time34.2 min
Congestion ratio20.2%
Drivers’ average age52.1 yrs
Drivers’ average income$90,646

Travel in Sullivan County, New Hampshire splits roughly evenly, with about half of it (48% of vehicle-miles) on highways. The average highway carries 8,019 vehicles per day, 207% more than the average non-highway road in the same area, which carries 2,611 vehicles per day.

Highways make up 19% of the monitored road miles (54 miles, 725 segments), so they carry more than their share: 415,891 vehicle-miles traveled per day (≈152 million per year).

Higher highway truck share than 89% of counties in New Hampshire

At 9.7%, highway truck share is 13% higher than the state average. The highway traffic mix is typical for New Hampshire: neither freight- nor commuter-dominated.

Sullivan's highway truck share (9.7%) is higher than 89% of counties in New Hampshire. Sullivan's highway truck count is lower than 67% of counties in New Hampshire, at roughly 781 trucks per day.

non-highway traffic icon

Non-highway Traffic in Sullivan County, New Hampshire

Trafficvehicles per day2,611
Trucks6.8%
Average travel time34.5 min
Congestion ratio9.7%
Drivers’ average age51.6 yrs
Drivers’ average income$77,096

Travel in Sullivan County, New Hampshire splits roughly evenly, with about half of it (52% of vehicle-miles) on local roads. On the average non-highway road, that comes to 2,611 vehicles per day.

Spread over 235 miles and 2,893 segments, 81% of the road network, local roads carry a lighter load per mile: 442,559 vehicle-miles traveled per day (≈162 million per year). Trucks make up 6.8% of non-highway traffic, about 1 in 15 vehicles.

Local congestion 40% below the New Hampshire average

Compared to highways, non-highway routes see 30% fewer trucks by share.

The non-highway congestion ratio of 9.7% is 40% lower than the state level, suggesting more efficient local mobility than the state average.

Trip origins here have lower average income than 67% of counties in New Hampshire. 67% of counties in New Hampshire have a younger driver population than Sullivan.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–9:00 AM and a long afternoon plateau from 2:00 PM to 6:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 27% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +8% versus the annual average.
Lowest month:
January is the quietest month, with volumes -14% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Sullivan County, New Hampshire, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +8% in high season.

Sullivan County vs. New Hampshire Traffic Comparison

Sullivan County's biggest difference from the New Hampshire average is its average daily traffic per road, 35% below it. Its truck share, by contrast, is 17% above.

MetricSullivan CountyNew Hampshire averageDifference
Traffic3,6955,669-34.8%
Truck % (Total Traffic)8.2%7.0%+17.1%
Truck % (Highway)9.7%8.6%+12.7%
Avg. Travel Time34.4 min32.7 min+5.3%

How Sullivan County compares

Sullivan County moves the least traffic of its nearby counties

Compared with its 4 closest neighbours, Sullivan County moves 21.0% of the total daily travel and is 28.2% less congested; it has the quietest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Sullivan County and the 4 nearest county-level areas by centroid distance, with the New Hampshire average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Sullivan County3,6958.2%858,45034.4 min11.8%
Windsor County, Vermont3,7269.7%2,078,60435.0 min11.8%
Merrimack County, New Hampshire5,2757.6%5,263,01133.3 min16.9%
Cheshire County, New Hampshire4,9237.6%1,771,14334.9 min15.7%
Hillsborough, New Hampshire7,0836.0%7,274,78432.5 min21.6%
New Hampshire average5,6697.0%N/A32.7 min17.5%

Sullivan County ranked within New Hampshire

Sullivan County sits in the top quarter of the New Hampshire field on truck share on highways, at #2 of 10.

Sullivan County ranked among 10 county-level areas in New Hampshire (1 = highest).
MeasureSullivan CountyNew Hampshire rank
Traffic volume (AADT)3,695#8 of 10
Highway vehicle-miles per day415,891#9 of 10
Truck share on highways9.7%#2 of 10
Highway trucks per day781#7 of 10
Average travel time34.4 min#4 of 10
Average driver income$83,982#7 of 10
Average driver age52.0 yrs#4 of 10

The two ends of this table sit far apart: #2 of 10 on truck share on highways, against #9 of 10 on highway travel volume.

Busiest roads in Sullivan County, New Hampshire

Traffic concentrates on a few corridors: the three busiest roads average 14,824 vehicles a day, against 3,695 on the average road in Sullivan County.

I 89 is the busiest road, at 18,067 vehicles a day, 2,005 of them trucks (11.1%). It also carries the most trucks.

I 89 draws drivers from wealthier areas: their neighborhoods average $108,918 in household income, 30% above the county's $83,982, while those on Pleasant Street average $56,274, 33% below it.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 89Motorway · 18,067vehicles2,005trucks · 11.1%
Road class
Motorway
Congestion ratio
19.5%
Median trip time
42.6 min
Drivers’ median age
50.3 yrs
Drivers’ average income
$108,918

I 89 carries 4.9 times the county average on its busiest stretch, where the median trip lasts 42.6 minutes.

2Washington StreetTrunk road · 13,944vehicles856trucks · 6.1%
Road class
Trunk road
Congestion ratio
22.6%
Median trip time
31.8 min
Drivers’ median age
52.5 yrs
Drivers’ average income
$72,683

At 3.8 times the county average, Washington Street draws drivers from neighborhoods averaging $72,683 in household income.

3Broad StreetTrunk road · 12,461vehicles779trucks · 6.2%
Road class
Trunk road
Congestion ratio
21.1%
Median trip time
32.2 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$69,215

The busiest stretch of Broad Street carries 3.4 times the county average; trucks are 6.2% of it, below the county-wide 8.2%.

4Pleasant StreetPrimary road · 11,682vehicles655trucks · 5.6%
Road class
Primary road
Congestion ratio
24.3%
Median trip time
42.4 min
Drivers’ median age
51.6 yrs
Drivers’ average income
$56,274

Travel on Pleasant Street's busiest stretch runs 24% over free-flow time, against 12% across the county, so expect slower peak hours.

5John Stark HighwayTrunk road · 9,613vehicles830trucks · 8.6%
Road class
Trunk road
Congestion ratio
24.3%
Median trip time
31.5 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$84,156

John Stark Highway is one of the more congested roads here: trips take 24% longer than at free-flow speed, against 12% county-wide.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 89Motorway · #1 by traffic18,067vehicles2,005trucks · 11.1%
2Washington StreetTrunk road · #2 by traffic13,944vehicles856trucks · 6.1%
3John Stark HighwayTrunk road · #5 by traffic9,613vehicles830trucks · 8.6%
4Broad StreetTrunk road · #3 by traffic12,461vehicles779trucks · 6.2%
5State Route 11Trunk road · 9,121vehicles741trucks · 8.1%
Road class
Trunk road
Congestion ratio
21.5%
Median trip time
33.0 min
Drivers’ median age
51.4 yrs
Drivers’ average income
$79,848

On its busiest stretch, State Route 11 carries 2.5 times the county average; trucks are 8.1% of it, in line with the county-wide 8.2%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

SullivanDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Sullivan County

The same traffic breakdown for the areas closest to Sullivan County, New Hampshire.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.