This page delivers traffic analytics for Umatilla County, Oregon. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Umatilla County, Oregon among 664 road miles divided in 5,249 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 668 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,286
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
15.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,495
Our data indicates an estimated average traffic volume of 3,286 vehicles per day in Umatilla County, Oregon that results in 2,380,859 vehicle-miles traveled per day (≈869 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 31.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oregon state averages: Umatilla's average daily traffic volume is 44% lower than the state average - 3,286 vehicles per day against 5,908 - suggesting less traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 2,380,859 vehicle-miles traveled per day (≈869 million per year), about 2.7% of Oregon's statewide total. The average trip takes 31.7 minutes, 7% lower than the state level. Congestion runs 37% lower than the state level, at a ratio of 10.4% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 46% of counties in Oregon see less traffic than Umatilla's 3,286 vehicles per day. On travel time, Umatilla runs longer than 20% of counties in Oregon.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,629
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
19.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
16.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,918
A significant volume of traffic in Umatilla County, Oregon utilizes the highway network. The average highway carries 7,629 vehicles per day, 173% more than the average non-highway road in the same area, which carries 2,796 vehicles per day. That average covers 224 highway road miles divided in 532 segments (average segment length 2,226 ft), together carrying 1,612,734 vehicle-miles traveled per day (≈589 million per year). By highway travel volume, Umatilla outranks 72% of counties in Oregon. Trucks constitute 19.7% of highway traffic.
Analytical insight
Highway truck concentration here runs 64% higher than the state average, at 19.7% - positioning Umatilla as a significant freight corridor. For logistics operators, this validates the importance of highway access. By truck concentration, highways here outrank 84% of counties in Oregon. 66% of counties in Oregon see fewer highway trucks per day than Umatilla's roughly 1,501.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,796
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
9.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,486
The non-highway road network in Umatilla County, Oregon supports a substantial volume of traffic. The average non-highway road carries 2,796 vehicles per day, 63% less than the average highway in the same area, which carries 7,629 vehicles per day. That average covers 439 non-highway road miles divided in 4,717 segments (average segment length 492 ft), together carrying 768,125 vehicle-miles traveled per day (≈280 million per year). Trucks constitute 7.0% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 65% fewer trucks by share. Non-highway congestion (9.7%) runs 40% lower than the state average, pointing to smoother local traffic flow. 20% of counties in Oregon see shorter overall travel times than Umatilla. Trip origins here have higher average income than 66% of counties in Oregon. Umatilla's median driver age is higher than 17% of counties in Oregon.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–5:00 PM, with volumes reaching approximately 77% higher than the daily average.
Weekend traffic:
Weekend volumes run about 12% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -20% versus the annual average.
Analytical insight
In Umatilla County, Oregon, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Umatilla
Oregon
Average
Difference
Traffic
3,286
5,908
-44.4%
Truck % (Total Traffic)
15.6%
9.2%
+69.1%
Truck % (Highway)
19.7%
12.0%
+64.1%
Avg. Travel Time
31.7 min
34.3 min
-7.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,286 vehicles per day, providing a baseline for daily operations and site assessment.
Umatilla's average travel time of 31.7 minutes is longer than 20% of counties in Oregon.
The average travel time for drivers is 31.7 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 15.6% of the total traffic mix across all road types, with a significantly higher concentration of 19.7% on highways.
Traffic volumes are typically 13% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,618 vehicles per day - a 20% decrease from the annual average.
Drivers on Umatilla roads have a median age of 44 years, and the median household income of the neighborhoods trips originate from averages $75,495 - useful context for retail siting and customer profiling.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
