This page delivers traffic analytics for Morrow County, Oregon. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Morrow County, Oregon among 244 road miles divided in 762 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 1,690 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,997
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$70,506
Our data indicates an estimated average traffic volume of 1,997 vehicles per day in Morrow County, Oregon that results in 735,709 vehicle-miles traveled per day (≈269 million per year). The traffic stream is comprised of an average of 1 truck for every 6 vehicles. Typical time spent behind the wheel per trip is 34.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Oregon state averages: Morrow sees 66% lower average daily traffic volume than the state average (1,997 vehicles per day against 5,908), suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network that adds up to 735,709 vehicle-miles traveled per day (≈269 million per year), roughly 0.8% of Oregon's statewide total. Journey times run 1% higher than the state level, at 34.8 minutes on average. Congestion runs 65% lower than the state level, at a ratio of 5.8% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 14% of counties in Oregon see less traffic than Morrow's 1,997 vehicles per day. Its average travel time of 34.8 minutes is longer than 49% of counties in Oregon.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
8,384
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
50.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
17.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
43.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$72,160
A significant volume of traffic in Morrow County, Oregon utilizes the highway network. The average highway carries 8,384 vehicles per day, 438% more than the average non-highway road in the same area, which carries 1,558 vehicles per day. That average covers 64 highway road miles divided in 49 segments (average segment length 6,856 ft), together carrying 554,264 vehicle-miles traveled per day (≈202 million per year). Trucks constitute 18.7% of highway traffic.
Analytical insight
At 18.7%, highway truck share is 56% higher than the state average, marking Morrow as a significant freight corridor - underscoring the importance of highway access for logistics operators. Morrow's highway truck share (18.7%) is higher than 81% of counties in Oregon. By raw truck volume, Morrow carries more highway trucks than 69% of counties in Oregon.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,558
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
33.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$68,042
The non-highway road network in Morrow County, Oregon supports a substantial volume of traffic. The average non-highway road carries 1,558 vehicles per day, 81% less than the average highway in the same area, which carries 8,384 vehicles per day. That average covers 180 non-highway road miles divided in 713 segments (average segment length 1,335 ft), together carrying 181,445 vehicle-miles traveled per day (≈66.2 million per year). Trucks constitute 8.6% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 54% lower than the highway network. The non-highway congestion ratio of 5.0% is 69% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 49% of counties in Oregon. Morrow's average driver income exceeds 51% of counties in Oregon. Morrow's median driver age is higher than 6% of counties in Oregon.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 4:00 PM–5:00 PM, with volumes reaching approximately 81% higher than the daily average.
Weekend traffic:
Weekend volumes run about 24% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -19% versus the annual average.
Analytical insight
In Morrow County, Oregon, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Morrow
Oregon
Average
Difference
Traffic
1,997
5,908
-66.2%
Truck % (Total Traffic)
16.2%
9.2%
+75.7%
Truck % (Highway)
18.7%
12.0%
+55.6%
Avg. Travel Time
34.8 min
34.3 min
+1.4%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,997 vehicles per day, providing a baseline for daily operations and site assessment.
Morrow's highway truck share of 18.7% is higher than 81% of counties in Oregon.
Approximately 61% of highway traffic and 10% of non-highway traffic consists of vehicles whose trip originates outside Morrow County, Oregon. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 16.2% of the total traffic mix across all road types, with a significantly higher concentration of 18.7% on highways.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 4:00 PM and 5:00 PM in the evening - about 81% above the daily average.
Drivers on Morrow roads have a median age of 43 years, and the median household income of the neighborhoods trips originate from averages $70,506 - useful context for retail siting and customer profiling.
The average travel time for drivers is 34.8 minutes, offering a standard metric for commute and delivery route planning.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
