This page delivers traffic analytics for Walworth County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Walworth County, Wisconsin among 644 road miles divided in 9,842 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 345 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
3,334
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,642
Our data indicates an estimated average traffic volume of 3,334 vehicles per day in Walworth County, Wisconsin that results in 2,511,832 vehicle-miles traveled per day (≈917 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 32.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 3,334 vehicles per day, the average monitored road in Walworth carries 12% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 2,511,832 vehicle-miles traveled per day (≈917 million per year), about 1.9% of Wisconsin's statewide total. The average trip takes 32.4 minutes, on par with the state level. At 16% lower than the state level, the 10.6% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. By volume, Walworth's 3,334 vehicles per day outpaces 76% of counties in Wisconsin. Its average travel time of 32.4 minutes is longer than 49% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
7,644
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
47.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$86,220
A significant volume of traffic in Walworth County, Wisconsin utilizes the highway network. The average highway carries 7,644 vehicles per day, 142% more than the average non-highway road in the same area, which carries 3,164 vehicles per day. That average covers 121 highway road miles divided in 374 segments (average segment length 1,705 ft), together carrying 1,032,300 vehicle-miles traveled per day (≈377 million per year). 63% of counties in Wisconsin move less traffic on their highways. Trucks constitute 13.8% of highway traffic.
Analytical insight
Highway truck concentration here runs 6% lower than the state average, at 13.8% - positioning Walworth as a primarily local traffic hub. For logistics operators, this validates the importance of local access. By truck concentration, highways here outrank 49% of counties in Wisconsin. 53% of counties in Wisconsin see fewer highway trucks per day than Walworth's roughly 1,056.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,164
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,070
The non-highway road network in Walworth County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 3,164 vehicles per day, 59% less than the average highway in the same area, which carries 7,644 vehicles per day. That average covers 523 non-highway road miles divided in 9,468 segments (average segment length 292 ft), together carrying 1,479,532 vehicle-miles traveled per day (≈540 million per year). Trucks constitute 6.7% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 52% fewer trucks by share. The non-highway congestion ratio of 10.2% is 16% lower than the state level, suggesting more efficient local mobility than the state average. Walworth's overall average travel time exceeds 49% of counties in Wisconsin. 83% of counties in Wisconsin see lower average driver income among trip origins than Walworth. 42% of counties in Wisconsin have a younger driver population than Walworth.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 84% higher than the daily average.
Weekend traffic:
Weekend volumes run about 12% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -17% versus the annual average.
Analytical insight
In Walworth County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Walworth
Wisconsin
Average
Difference
Traffic
3,334
3,802
-12.3%
Truck % (Total Traffic)
9.6%
10.2%
-5.5%
Truck % (Highway)
13.8%
14.7%
-6.1%
Avg. Travel Time
32.4 min
32.2 min
+0.7%
Frequently Asked Questions
The average daily traffic volume is calculated at 3,334 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Walworth have higher average income than 83% of counties in Wisconsin.
Approximately 30% of highway traffic and 9% of non-highway traffic consists of vehicles whose trip originates outside Walworth County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Walworth roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $84,642 - useful context for retail siting and customer profiling.
The average travel time for drivers is 32.4 minutes, offering a standard metric for commute and delivery route planning.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 84% above the daily average.
Trucks account for approximately 9.6% of the total traffic mix across all road types, with a significantly higher concentration of 13.8% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
