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Traffic heat map of Walworth County, Wisconsin: 644 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 43 and US 12

Walworth County, Wisconsin Traffic Counts

Our Walworth County, Wisconsin traffic data covers 9,842 road segments over 644 road miles, with an average segment of just 345 ft. Its busiest road, I 43, carries 19,276 vehicles a day, 5.8 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Walworth County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day3,334
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.6%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.4 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

10.6%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

49.5 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$84,642

The average monitored road in Walworth County, Wisconsin carries 3,334 vehicles per day. Across its 644 miles of monitored roads, that adds up to 2,511,832 vehicle-miles traveled per day (≈917 million per year). About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).

Busier roads than 76% of counties in Wisconsin

Walworth's average daily traffic volume is 12% lower than the state average - 3,334 vehicles per day against 3,802 - a factor worth weighing in site selection and logistics planning. Across the whole network, that travel is about 1.9% of Wisconsin's statewide total. By volume, Walworth's 3,334 vehicles per day outpaces 76% of counties in Wisconsin.

Journey times here (32.4 minutes on average) closely track the state level. 51% of counties in Wisconsin have a longer average travel time than Walworth's 32.4 minutes.

Congestion runs 16% lower than the state level, at a ratio of 10.6%, which means smoother traffic flow - crucial for traffic control improvement and logistics planning.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Walworth County, Wisconsin

Trafficvehicles per day7,644
Trucks13.8%
Average travel time47.8 min
Congestion ratio20.5%
Drivers’ average age49.5 yrs
Drivers’ average income$86,220

A significant share of driving in Walworth County, Wisconsin, 41% of vehicle-miles, happens on highways. The average highway carries 7,644 vehicles per day, 142% more than the average non-highway road in the same area, which carries 3,164 vehicles per day.

With 19% of the road miles (121 miles in 374 segments), highways punch above their length, carrying 1,032,300 vehicle-miles traveled per day (≈377 million per year).

That is more highway travel volume than 63% of counties in Wisconsin.

A typical mix of freight and passenger traffic

The concentration of trucks on highways (13.8%) is 6% lower than the state average for similar road classifications. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

51% of counties in Wisconsin see a higher highway truck share than Walworth's 13.8%. By raw truck volume, Walworth carries more highway trucks than 53% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Walworth County, Wisconsin

Trafficvehicles per day3,164
Trucks6.7%
Average travel time31.8 min
Congestion ratio10.2%
Drivers’ average age49.4 yrs
Drivers’ average income$84,070

Local roads carry more than half of all travel in Walworth County, Wisconsin (59% of vehicle-miles). On the average non-highway road, that comes to 3,164 vehicles per day.

Spread over 523 miles and 9,468 segments, 81% of the road network, local roads carry a lighter load per mile: 1,479,532 vehicle-miles traveled per day (≈540 million per year). Trucks make up 6.7% of non-highway traffic, about 1 in 15 vehicles.

Drivers from higher-income areas than 83% of counties in Wisconsin

Compared to highways, non-highway routes see 52% fewer trucks by share.

Non-highway congestion (10.2%) runs 16% lower than the state average, pointing to smoother local traffic flow.

Trip origins here have higher average income than 83% of counties in Wisconsin. 58% of counties in Wisconsin have an older driver population than Walworth.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 84% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 12% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
January is the quietest month, with volumes -17% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Walworth County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +13% in high season.

Walworth County vs. Wisconsin Traffic Comparison

Walworth County stays close to the Wisconsin average; the largest gap is its average daily traffic per road, 12% below.

MetricWalworth CountyWisconsin averageDifference
Traffic3,3343,802-12.3%
Truck % (Total Traffic)9.6%10.2%-5.5%
Truck % (Highway)13.8%14.7%-6.1%
Avg. Travel Time32.4 min32.2 min+0.7%

How Walworth County compares

Walworth County moves the least traffic of its nearby counties

Set against the average of the 4 areas nearest to it, Walworth County carries 35.3% less traffic on a typical road and is 27.7% less congested; it has the quietest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Walworth County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Walworth County3,3349.6%2,511,83232.4 min10.6%
Waukesha County, Wisconsin5,7147.1%9,163,29530.5 min17.3%
Racine County, Wisconsin5,2849.5%3,644,42632.1 min14.0%
Kenosha County, Wisconsin5,4309.2%3,608,43132.3 min15.1%
Rock County, Wisconsin4,17312.3%3,531,63834.1 min12.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Walworth County ranked within Wisconsin

Average driver income places Walworth County #13 of 72 in Wisconsin - the top quarter of the state.

Walworth County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureWalworth CountyWisconsin rank
Traffic volume (AADT)3,334#18 of 72
Highway vehicle-miles per day1,032,300#22 of 58
Truck share on highways13.8%#30 of 58
Highway trucks per day1,056#28 of 58
Average travel time32.4 min#37 of 72
Average driver income$84,642#13 of 72
Average driver age49.5 yrs#42 of 72

Busiest roads in Walworth County, Wisconsin

Traffic concentrates on a few corridors: the three busiest roads average 17,653 vehicles a day, against 3,334 on the average road in Walworth County.

I 43 leads with 19,276 vehicles a day, 3,190 of them trucks (16.6%). It tops the truck ranking too, with the most trucks.

I 43 carries longer journeys than most roads here, with a median trip of 50.0 minutes against 32.4 county-wide.

Trucks make up 17.1% of traffic on Walworth Street and 16.6% on I 43, against 9.6% across all roads in the county.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 43Motorway · 19,276vehicles3,190trucks · 16.6%
Road class
Motorway
Congestion ratio
17.1%
Median trip time
50.0 min
Drivers’ median age
49.3 yrs
Drivers’ average income
$85,210

At 5.8 times the county average, I 43 draws drivers from neighborhoods averaging $85,210 in household income.

2US 12Motorway · 18,182vehicles2,337trucks · 12.9%
Road class
Motorway
Congestion ratio
21.9%
Median trip time
46.8 min
Drivers’ median age
49.6 yrs
Drivers’ average income
$85,379

US 12 carries through traffic: the median trip using it lasts 46.8 minutes, against 32.4 for the county.

3Geneva StreetPrimary road · 15,502vehicles840trucks · 5.4%
Road class
Primary road
Congestion ratio
37.8%
Median trip time
31.4 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$77,008

Geneva Street is one of the more congested roads here: trips take 38% longer than at free-flow speed, against 11% county-wide.

4WI 50Primary road · 15,058vehicles576trucks · 3.8%
Road class
Primary road
Congestion ratio
40.7%
Median trip time
32.1 min
Drivers’ median age
51.1 yrs
Drivers’ average income
$84,765

Delays build on WI 50: its congestion ratio of 41% over free-flow time is well above the county's 11%.

5Edwards BoulevardPrimary road · 13,530vehicles626trucks · 4.6%
Road class
Primary road
Congestion ratio
19.0%
Median trip time
32.3 min
Drivers’ median age
51.1 yrs
Drivers’ average income
$83,901

Edwards Boulevard carries 4.1 times the county average at its busiest, 626 of them trucks (4.6%, below the county-wide 9.6%).

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 43Motorway · #1 by traffic19,276vehicles3,190trucks · 16.6%
2US 12Motorway · #2 by traffic18,182vehicles2,337trucks · 12.9%
3Walworth StreetPrimary road · 6,059vehicles1,033trucks · 17.1%
Road class
Primary road
Congestion ratio
15.7%
Median trip time
38.3 min
Drivers’ median age
50.2 yrs
Drivers’ average income
$75,559

At 82% more than the county average, Walworth Street draws drivers from neighborhoods averaging $75,559 in household income.

4Milwaukee StreetPrimary road · 10,457vehicles890trucks · 8.5%
Road class
Primary road
Congestion ratio
23.7%
Median trip time
44.0 min
Drivers’ median age
43.0 yrs
Drivers’ average income
$80,166

Drivers on Milwaukee Street are on long journeys, a median 44.0 minutes against 32.4 county-wide: a through route more than a local street.

5Geneva StreetPrimary road · #3 by traffic15,502vehicles840trucks · 5.4%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

WalworthDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Walworth County

The same traffic breakdown for the areas closest to Walworth County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.