This page delivers traffic analytics for Brown County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Brown County, Wisconsin among 823 road miles divided in 18,798 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 231 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,814
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$85,680
Our data indicates an estimated average traffic volume of 4,814 vehicles per day in Brown County, Wisconsin that results in 5,322,820 vehicle-miles traveled per day (≈1.9 billion per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 29.4 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Brown's average daily traffic volume is 27% higher than the state average - 4,814 vehicles per day against 3,802 - suggesting more traffic load per road, a critical factor for logistics and site planning. In total volume terms, its road network carries 5,322,820 vehicle-miles traveled per day (≈1.9 billion per year), about 4.0% of Wisconsin's statewide total. The average trip takes 29.4 minutes, 9% lower than the state level. The congestion ratio of 14.5% is 15% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning. By volume, Brown's 4,814 vehicles per day outpaces 90% of counties in Wisconsin. On travel time, Brown runs longer than 10% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
19,401
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
35.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
46.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$87,691
A significant volume of traffic in Brown County, Wisconsin utilizes the highway network. The average highway carries 19,401 vehicles per day, 340% more than the average non-highway road in the same area, which carries 4,408 vehicles per day. That average covers 157 highway road miles divided in 509 segments (average segment length 1,625 ft), together carrying 2,740,288 vehicle-miles traveled per day (≈1.0 billion per year). By highway travel volume, that ranks Brown in the top 5 counties in Wisconsin. Trucks constitute 13.6% of highway traffic.
Analytical insight
At 13.6%, highway truck share is 8% lower than the state average, marking Brown as a primarily local traffic hub - underscoring the importance of local access for logistics operators. Brown's highway truck share (13.6%) is higher than 46% of counties in Wisconsin. By raw truck volume, Brown carries more highway trucks than 75% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,408
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.3 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$84,138
The non-highway road network in Brown County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 4,408 vehicles per day, 77% less than the average highway in the same area, which carries 19,401 vehicles per day. That average covers 666 non-highway road miles divided in 18,289 segments (average segment length 192 ft), together carrying 2,582,533 vehicle-miles traveled per day (≈943 million per year). Trucks constitute 5.5% of non-highway traffic.
Analytical insight
The concentration of trucks on non-highway roads is 60% lower than on highways. The non-highway congestion ratio of 13.9% is 14% higher than the state level, suggesting slower local mobility than the state average. Brown's overall average travel time exceeds 10% of counties in Wisconsin. 85% of counties in Wisconsin see lower average driver income among trip origins than Brown. Brown's median driver age is higher than 9% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 81% higher than the daily average.
Weekend traffic:
Weekend volumes run about 24% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +8% versus the annual average.
Lowest month:
February is the quietest month, with volumes -11% versus the annual average.
Analytical insight
In Brown County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +8% in high season.
Traffic Flow Profile Comparison
Metric
Brown
Wisconsin
Average
Difference
Traffic
4,814
3,802
+26.6%
Truck % (Total Traffic)
9.7%
10.2%
-5.0%
Truck % (Highway)
13.6%
14.7%
-7.6%
Avg. Travel Time
29.4 min
32.2 min
-8.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,814 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Brown have higher average income than 85% of counties in Wisconsin.
Drivers on Brown roads have a median age of 46 years, and the median household income of the neighborhoods trips originate from averages $85,680 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 81% above the daily average.
Approximately 27% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Brown County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
The average travel time for drivers is 29.4 minutes, offering a standard metric for commute and delivery route planning.
Trucks account for approximately 9.7% of the total traffic mix across all road types, with a significantly higher concentration of 13.6% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
