
Total Traffic Volume & Performance in Brown County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day4,814 |
|---|
Trucks The percentage of the total traffic volume composed of heavy vehicles. | 9.7% |
|---|
Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 29.4 min |
|---|
Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 14.5% |
|---|
Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 45.8 yrs |
|---|
Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $85,680 |
|---|
The average monitored road in Brown County, Wisconsin carries 4,814 vehicles per day. Across its 823 miles of monitored roads, that adds up to 5,322,820 vehicle-miles traveled per day (≈1.9 billion per year). About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).
Busier roads than 90% of counties in Wisconsin
Brown sees 27% higher average daily traffic volume than the state average (4,814 vehicles per day against 3,802), suggesting more demand on each road - a busier backdrop for retail sites, at the cost of slower access. In total volume terms, its road network carries about 4.0% of Wisconsin's statewide total of vehicle-miles. Brown carries more traffic than 90% of counties in Wisconsin.
Journey times run 9% lower than the state level, at 29.4 minutes on average. 90% of counties in Wisconsin have a longer average travel time than Brown's 29.4 minutes.
The congestion ratio of 14.5% is 15% higher, pointing to more pronounced congestion than the state level - crucial for traffic control improvement and logistics planning.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Brown County, Wisconsin
| Traffic | vehicles per day19,401 |
|---|
| Trucks | 13.6% |
|---|
| Average travel time | 34.0 min |
|---|
| Congestion ratio | 35.2% |
|---|
| Drivers’ average age | 46.9 yrs |
|---|
| Drivers’ average income | $87,691 |
|---|
Travel in Brown County, Wisconsin splits roughly evenly, with about half of it (51% of vehicle-miles) on highways. The average highway carries 19,401 vehicles per day, 340% more than the average non-highway road in the same area, which carries 4,408 vehicles per day.
Highways make up 19% of the monitored road miles (157 miles, 509 segments), so they carry more than their share: 2,740,288 vehicle-miles traveled per day (≈1.0 billion per year).
No more than 4 other counties in Wisconsin move more traffic on their highways.
More highway trucks than 75% of counties in Wisconsin
At 13.6%, highway truck share is 8% lower than the state average. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.
By truck concentration, highways here trail 54% of counties in Wisconsin. By raw truck volume, Brown carries more highway trucks than 75% of counties in Wisconsin.

Non-highway Traffic in Brown County, Wisconsin
| Traffic | vehicles per day4,408 |
|---|
| Trucks | 5.5% |
|---|
| Average travel time | 29.3 min |
|---|
| Congestion ratio | 13.9% |
|---|
| Drivers’ average age | 45.1 yrs |
|---|
| Drivers’ average income | $84,138 |
|---|
Travel in Brown County, Wisconsin splits roughly evenly, with about half of it (49% of vehicle-miles) on local roads. The average non-highway road carries 4,408 vehicles per day.
Spread over 666 miles and 18,289 segments, 81% of the road network, local roads carry a lighter load per mile: 2,582,533 vehicle-miles traveled per day (≈943 million per year). About 1 in 18 vehicles on non-highway roads is a truck (5.5%).
Younger drivers than 91% of counties in Wisconsin
Non-highway roads carry a truck concentration that's 60% lower than the highway network.
Non-highway congestion (13.9%) runs slightly higher than the state level (14% higher).
Trip origins here have higher average income than 85% of counties in Wisconsin. The driver population here skews younger than 91% of counties in Wisconsin.