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Traffic heat map of Manitowoc County, Wisconsin: 564 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 43 and Forest Avenue

Manitowoc County, Wisconsin Traffic Counts

Its busiest road, I 43, carries 21,168 vehicles a day, 9.1 times the average road. This page breaks down traffic in Manitowoc County, Wisconsin across 564 miles of monitored roads split into 10,716 segments, using multi-sourced mobile and sensor data. It goes beyond raw counts to truck flow, congestion and who is driving, so site selection and route planning rest on evidence.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Manitowoc County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,330
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

12.4%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

32.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.4%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$72,524

The average monitored road in Manitowoc County, Wisconsin carries 2,330 vehicles per day. Across its 564 miles of monitored roads, that adds up to 1,776,842 vehicle-miles traveled per day (≈649 million per year). At 12.4%, the truck share runs above the 10.2% across Wisconsin: about 1 in 8 vehicles.

Traffic 39% below the Wisconsin average

Manitowoc's average daily traffic volume is 39% lower than the state average - 2,330 vehicles per day against 3,802 - suggesting less traffic load per road - less drive-by exposure for retail, but easier access for deliveries. Across the whole network, that travel is about 1.3% of Wisconsin's statewide total. 52% of counties in Wisconsin see less traffic than Manitowoc's 2,330 vehicles per day.

Journey times here (32.7 minutes on average) closely track the state level. Its average travel time of 32.7 minutes is longer than 54% of counties in Wisconsin.

The congestion ratio of 8.4% is 33% lower, pointing to smoother traffic flow than the state level - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Manitowoc County, Wisconsin

Trafficvehicles per day10,152
Trucks19.4%
Average travel time52.0 min
Congestion ratio22.7%
Drivers’ average age49.8 yrs
Drivers’ average income$78,612

A significant share of driving in Manitowoc County, Wisconsin, 44% of vehicle-miles, happens on highways. The average highway carries 10,152 vehicles per day, 359% more than the average non-highway road in the same area, which carries 2,213 vehicles per day.

Yet highways are only 13% of the road network, 74 miles in 158 segments, so each mile of them is 3.3 times as busy as the average road mile.

51% of counties in Wisconsin move less traffic on their highways.

Higher highway truck share than 89% of counties in Wisconsin

Highway truck concentration here runs 32% higher than the state average, at 19.4%. Highways here lean toward freight, so highway access is a real asset for logistics operators.

By truck concentration, highways here outrank 89% of counties in Wisconsin. By raw truck volume, Manitowoc carries more highway trucks than 68% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Manitowoc County, Wisconsin

Trafficvehicles per day2,213
Trucks7.0%
Average travel time32.4 min
Congestion ratio8.2%
Drivers’ average age52.4 yrs
Drivers’ average income$70,605

A little more than half of the driving in Manitowoc County, Wisconsin happens on local roads: 56% of all vehicle-miles. On the average non-highway road, that comes to 2,213 vehicles per day.

Spread over 490 miles and 10,558 segments, 87% of the road network, local roads carry a lighter load per mile: 1,000,050 vehicle-miles traveled per day (≈365 million per year). Trucks make up 7.0% of non-highway traffic, about 1 in 14 vehicles.

Local congestion 32% below the Wisconsin average

Non-highway roads carry a truck concentration that's 64% lower than the highway network.

At 32% lower than the state level, the non-highway congestion ratio of 8.2% signals easier movement on local roads.

Manitowoc's average driver income is lower than 52% of counties in Wisconsin. 66% of counties in Wisconsin have a younger driver population than Manitowoc.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 79% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 15% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
August–October is the high season, with volumes +5% versus the annual average.
Lowest month:
January is the quietest month, with volumes -7% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Manitowoc County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and there is a noticeable seasonal swing of +5% in high season.

Manitowoc County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Manitowoc County runs 39% below the Wisconsin average. Its highway truck share, by contrast, is 32% above.

MetricManitowoc CountyWisconsin averageDifference
Traffic2,3303,802-38.7%
Truck % (Total Traffic)12.4%10.2%+22.2%
Truck % (Highway)19.4%14.7%+32.0%
Avg. Travel Time32.7 min32.2 min+1.8%

How Manitowoc County compares

Manitowoc County has a higher truck share than any nearby county

Manitowoc County tracks the 4 areas around it closely - no measure in this table sets it far apart from the areas immediately next to it, though it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Manitowoc County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Manitowoc County2,33012.4%1,776,84232.7 min8.4%
Calumet County, Wisconsin3,2267.3%881,28834.5 min10.8%
Brown County, Wisconsin4,8149.7%5,322,82029.4 min14.5%
Sheboygan County, Wisconsin2,9519.8%2,353,56837.3 min11.3%
Kewaunee County, Wisconsin1,2229.3%365,09332.8 min5.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Manitowoc County ranked within Wisconsin

Manitowoc County sits in the top quarter of the Wisconsin field on truck share on highways, at #7 of 58.

Manitowoc County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureManitowoc CountyWisconsin rank
Traffic volume (AADT)2,330#35 of 72
Highway vehicle-miles per day776,793#29 of 58
Truck share on highways19.4%#7 of 58
Highway trucks per day1,971#19 of 58
Average travel time32.7 min#34 of 72
Average driver income$72,524#38 of 72
Average driver age51.8 yrs#25 of 72

Busiest roads in Manitowoc County, Wisconsin

The three busiest roads in Manitowoc County average 16,453 vehicles a day, 7.1 times the county average of 2,330 across all its monitored roads.

I 43 is the busiest road, at 21,168 vehicles a day, 3,029 of them trucks (14.3%). It tops the truck ranking too, with the most trucks.

I 43 carries longer journeys than most roads here, with a median trip of 51.8 minutes against 32.7 county-wide.

Few trucks use Forest Avenue: 5.3% of its traffic, under half the county's 12.4%.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 43Motorway · 21,168vehicles3,029trucks · 14.3%
Road class
Motorway
Congestion ratio
22.2%
Median trip time
51.8 min
Drivers’ median age
50.7 yrs
Drivers’ average income
$78,205

I 43 is a trunk route for the county, carrying 9.1 times the county average on its busiest stretch; trucks are 14.3% of it, above the county-wide 12.4%.

2Forest AvenuePrimary road · 15,203vehicles813trucks · 5.3%
Road class
Primary road
Congestion ratio
36.9%
Median trip time
35.8 min
Drivers’ median age
52.9 yrs
Drivers’ average income
$60,247

Delays build on Forest Avenue: its congestion ratio of 37% over free-flow time is well above the county's 8%.

3Memorial DrivePrimary road · 12,987vehicles884trucks · 6.8%
Road class
Primary road
Congestion ratio
15.6%
Median trip time
29.7 min
Drivers’ median age
52.4 yrs
Drivers’ average income
$61,151

Memorial Drive carries 5.6 times the county average at its busiest, 884 of them trucks (6.8%, below the county-wide 12.4%).

4Rapids RoadSecondary road · 12,236vehicles577trucks · 4.7%
Road class
Secondary road
Congestion ratio
26.9%
Median trip time
26.8 min
Drivers’ median age
52.5 yrs
Drivers’ average income
$70,346

Travel on Rapids Road's busiest stretch runs 27% over free-flow time, against 8% across the county, so expect slower peak hours.

5Revere DriveSecondary road · 11,932vehicles686trucks · 5.8%
Road class
Secondary road
Median trip time
34.2 min
Drivers’ median age
52.4 yrs
Drivers’ average income
$61,626

Revere Drive carries 5.1 times the county average on its busiest stretch, where the median trip lasts 34.2 minutes.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 43Motorway · #1 by traffic21,168vehicles3,029trucks · 14.3%
2Memorial DrivePrimary road · #3 by traffic12,987vehicles884trucks · 6.8%
3Forest AvenuePrimary road · #2 by traffic15,203vehicles813trucks · 5.3%
4Revere DriveSecondary road · #5 by traffic11,932vehicles686trucks · 5.8%
5Calumet AvenuePrimary road · 10,284vehicles673trucks · 6.5%
Road class
Primary road
Congestion ratio
15.3%
Median trip time
35.6 min
Drivers’ median age
51.7 yrs
Drivers’ average income
$68,004

Calumet Avenue carries 4.4 times the county average on its busiest stretch, where the median trip lasts 35.6 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

ManitowocDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Manitowoc County

The same traffic breakdown for the areas closest to Manitowoc County, Wisconsin.

Need segment-level traffic data?

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