
Total Traffic Volume & Performance in Columbia County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day2,686 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 14.6% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 32.2 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 8.9% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 48.4 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $82,943 |
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The average monitored road in Columbia County, Wisconsin carries 2,686 vehicles per day. Across its 655 miles of monitored roads, that adds up to 2,721,460 vehicle-miles traveled per day (≈993 million per year). At 14.6%, the truck share runs above the 10.2% across Wisconsin: about 1 in 7 vehicles.
Busier roads than 65% of counties in Wisconsin
Columbia's average daily traffic volume is 29% lower than the state average - 2,686 vehicles per day against 3,802 - suggesting less traffic load per road - lighter roads for freight, but less passing trade for roadside retail. Network-wide, Columbia accounts for about 2.0% of Wisconsin's statewide total of vehicle-miles. By volume, Columbia's 2,686 vehicles per day outpaces 65% of counties in Wisconsin.
The average trip takes 32.2 minutes, on par with the state level. Its average travel time of 32.2 minutes is shorter than 58% of counties in Wisconsin.
At 29% lower than the state level, the 8.9% congestion ratio signals smoother traffic flow - fewer delays make delivery windows more reliable.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Columbia County, Wisconsin
| Traffic | vehicles per day14,710 |
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| Trucks | 18.6% |
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| Average travel time | 56.2 min |
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| Congestion ratio | 20.6% |
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| Drivers’ average age | 47.9 yrs |
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| Drivers’ average income | $83,337 |
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Highways carry more than half of all travel in Columbia County, Wisconsin (61% of vehicle-miles). The average highway carries 14,710 vehicles per day, 532% more than the average non-highway road in the same area, which carries 2,328 vehicles per day.
That comes from just 14% of the monitored road miles: 93 miles in 202 segments, carrying 1,663,450 vehicle-miles traveled per day (≈607 million per year).
88% of counties in Wisconsin move less traffic on their highways.
More highway trucks than 91% of counties in Wisconsin
Highway truck concentration here runs 26% higher than the state average, at 18.6%. Highways here lean toward freight, so highway access is a real asset for logistics operators.
Columbia's highway truck share (18.6%) is higher than 84% of counties in Wisconsin. Columbia's highway truck count is higher than 91% of counties in Wisconsin, at roughly 2,730 trucks per day.

Non-highway Traffic in Columbia County, Wisconsin
| Traffic | vehicles per day2,328 |
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| Trucks | 8.4% |
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| Average travel time | 31.5 min |
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| Congestion ratio | 8.5% |
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| Drivers’ average age | 49.2 yrs |
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| Drivers’ average income | $82,672 |
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Local roads carry a significant share of travel in Columbia County, Wisconsin: 39% of all vehicle-miles. On the average non-highway road, that comes to 2,328 vehicles per day.
Spread over 561 miles and 6,792 segments, 86% of the road network, local roads carry a lighter load per mile: 1,058,010 vehicle-miles traveled per day (≈386 million per year). Trucks make up 8.4% of non-highway traffic, about 1 in 12 vehicles.
Drivers from higher-income areas than 80% of counties in Wisconsin
Non-highway roads carry a truck concentration that's 54% lower than the highway network.
The non-highway congestion ratio of 8.5% is 30% lower than the state level, suggesting more efficient local mobility than the state average.
80% of counties in Wisconsin see lower average driver income among trip origins than Columbia. Columbia's median driver age is lower than 72% of counties in Wisconsin.