This page delivers traffic analytics for Columbia County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Columbia County, Wisconsin among 655 road miles divided in 6,994 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 494 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,686
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
14.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,943
Our data indicates an estimated average traffic volume of 2,686 vehicles per day in Columbia County, Wisconsin that results in 2,721,460 vehicle-miles traveled per day (≈993 million per year). The traffic stream is comprised of an average of 1 truck for every 7 vehicles. Typical time spent behind the wheel per trip is 32.2 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 2,686 vehicles per day, the average monitored road in Columbia carries 29% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 2,721,460 vehicle-miles traveled per day (≈993 million per year), about 2.0% of Wisconsin's statewide total. At 32.2 minutes, the average travel time matches the state level closely. Congestion runs 29% lower than the state level, at a ratio of 8.9% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Columbia carries more traffic than 65% of counties in Wisconsin. Its average travel time of 32.2 minutes is longer than 42% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
14,710
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
18.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
56.2 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$83,337
A significant volume of traffic in Columbia County, Wisconsin utilizes the highway network. The average highway carries 14,710 vehicles per day, 532% more than the average non-highway road in the same area, which carries 2,328 vehicles per day. That average covers 93 highway road miles divided in 202 segments (average segment length 2,441 ft), together carrying 1,663,450 vehicle-miles traveled per day (≈607 million per year). By highway travel volume, Columbia outranks 88% of counties in Wisconsin. Trucks constitute 18.6% of highway traffic.
Analytical insight
At 18.6%, highway truck share is 26% higher than the state average, marking Columbia as a significant freight corridor - underscoring the importance of highway access for logistics operators. By truck concentration, highways here outrank 84% of counties in Wisconsin. 91% of counties in Wisconsin see fewer highway trucks per day than Columbia's roughly 2,730.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,328
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.4%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,672
The non-highway road network in Columbia County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,328 vehicles per day, 84% less than the average highway in the same area, which carries 14,710 vehicles per day. That average covers 561 non-highway road miles divided in 6,792 segments (average segment length 436 ft), together carrying 1,058,010 vehicle-miles traveled per day (≈386 million per year). Trucks constitute 8.4% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 54% fewer trucks by share. At 30% lower than the state level, the non-highway congestion ratio of 8.5% signals easier movement on local roads. 42% of counties in Wisconsin see shorter overall travel times than Columbia. Trip origins here have higher average income than 80% of counties in Wisconsin. The driver population here skews older than 28% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 89% higher than the daily average.
Weekend traffic:
Weekend volumes run about 2% above weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +18% versus the annual average.
Lowest month:
January is the quietest month, with volumes -20% versus the annual average.
Analytical insight
In Columbia County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +18% in high season.
Traffic Flow Profile Comparison
Metric
Columbia
Wisconsin
Average
Difference
Traffic
2,686
3,802
-29.4%
Truck % (Total Traffic)
14.6%
10.2%
+43.9%
Truck % (Highway)
18.6%
14.7%
+26.3%
Avg. Travel Time
32.2 min
32.2 min
+0.1%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,686 vehicles per day, providing a baseline for daily operations and site assessment.
Columbia's highway truck share of 18.6% is higher than 84% of counties in Wisconsin.
The average travel time for drivers is 32.2 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Columbia roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $82,943 - useful context for retail siting and customer profiling.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 89% above the daily average.
Approximately 60% of highway traffic and 16% of non-highway traffic consists of vehicles whose trip originates outside Columbia County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Trucks account for approximately 14.6% of the total traffic mix across all road types, with a significantly higher concentration of 18.6% on highways.
Traffic volumes are typically 18% higher during June–August. Volumes drop to their lowest levels in January, averaging 2,153 vehicles per day - a 20% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
