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Traffic heat map of Marquette County, Wisconsin: 309 miles of roads shaded from blue (light) to red (heavy traffic), busiest on I 39 and Montello Street

Marquette County, Wisconsin Traffic Counts

How busy are the roads of Marquette County, Wisconsin? We measure 309 road miles, divided into 2,331 segments, with multi-sourced, cross-verified mobile and sensor data. Its busiest road, I 39, carries 17,713 vehicles a day, 14.0 times the average road. The breakdown below covers volume, trucks, congestion and driver profiles for retailers, logistics planners and engineers.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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total traffic icon

Total Traffic Volume & Performance in Marquette County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,267
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

13.3%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

35.8 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

6.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

52.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$64,623

A typical monitored road in Marquette County, Wisconsin sees 1,267 vehicles per day, while its 309 miles of monitored roads together handle 567,294 vehicle-miles traveled per day (≈207 million per year). Trucks are 13.3% of traffic, more than the 10.2% across Wisconsin.

Quieter roads than 99% of counties in Wisconsin

Marquette sees 67% lower average daily traffic volume than the state average (1,267 vehicles per day against 3,802), suggesting less demand on each road - quiet roads that suit freight movement more than drive-by retail. Network-wide, Marquette accounts for about 0.4% of Wisconsin's statewide total of vehicle-miles. Marquette carries less traffic than 99% of counties in Wisconsin.

The average trip takes 35.8 minutes, 11% higher than the state level. 85% of counties in Wisconsin have a shorter average travel time than Marquette's 35.8 minutes.

The congestion ratio of 6.0% is 52% lower, pointing to smoother traffic flow than the state level - free-flowing roads make scheduled deliveries highly predictable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Marquette County, Wisconsin

Trafficvehicles per day6,579
Trucks16.3%
Average travel time60.7 min
Congestion ratio12.7%
Drivers’ average age51.2 yrs
Drivers’ average income$67,611

Highways carry more than half of all travel in Marquette County, Wisconsin (58% of vehicle-miles). The average highway carries 6,579 vehicles per day, 510% more than the average non-highway road in the same area, which carries 1,078 vehicles per day.

That comes from just 16% of the monitored road miles: 48 miles in 80 segments, carrying 331,793 vehicle-miles traveled per day (≈121 million per year).

Higher highway truck share than 74% of counties in Wisconsin

Highway truck concentration here runs 11% higher than the state average, at 16.3%. The highway traffic mix is typical for Wisconsin: neither freight- nor commuter-dominated.

By truck concentration, highways here outrank 74% of counties in Wisconsin. By raw truck volume, Marquette carries fewer highway trucks than 53% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Marquette County, Wisconsin

Trafficvehicles per day1,078
Trucks8.9%
Average travel time34.9 min
Congestion ratio5.8%
Drivers’ average age53.5 yrs
Drivers’ average income$63,251

Local roads carry a significant share of travel in Marquette County, Wisconsin: 42% of all vehicle-miles. The average non-highway road carries 1,078 vehicles per day.

Spread over 260 miles and 2,251 segments, 84% of the road network, local roads carry a lighter load per mile: 235,501 vehicle-miles traveled per day (≈86.0 million per year). Trucks make up 8.9% of non-highway traffic, about 1 in 11 vehicles.

Drivers from lower-income areas than 79% of counties in Wisconsin

Compared to highways, non-highway routes see 45% fewer trucks by share.

The non-highway congestion ratio of 5.8% is 52% lower than the state level, suggesting more efficient local mobility than the state average.

Marquette's average driver income is lower than 79% of counties in Wisconsin. The driver population here skews older than 72% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend traffic is about as busy as on weekdays (+0%): leisure and through trips largely replace the commute.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +22% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Marquette County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +22% in high season.

Marquette County vs. Wisconsin Traffic Comparison

Of the four measures, average daily traffic per road differs most: Marquette County runs 67% below the Wisconsin average. Its truck share, by contrast, is 30% above.

MetricMarquette CountyWisconsin averageDifference
Traffic1,2673,802-66.7%
Truck % (Total Traffic)13.3%10.2%+30.4%
Truck % (Highway)16.3%14.7%+11.0%
Avg. Travel Time35.8 min32.2 min+11.3%

How Marquette County compares

Marquette County has the quietest roads among its nearby counties

Compared with its 4 closest neighbours, Marquette County carries 35.4% less traffic on a typical road and is 25.5% less congested; it has the quietest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Marquette County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Marquette County1,26713.3%567,29435.8 min6.0%
Waushara County, Wisconsin1,53811.5%753,35339.7 min6.7%
Green Lake County, Wisconsin1,8128.0%365,39733.3 min8.8%
Adams County, Wisconsin1,8109.0%494,34538.4 min8.0%
Columbia County, Wisconsin2,68614.6%2,721,46032.2 min8.9%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Marquette County ranked within Wisconsin

Marquette County sits in the bottom quarter of the Wisconsin field on average daily traffic volume, at #71 of 72.

Marquette County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureMarquette CountyWisconsin rank
Traffic volume (AADT)1,267#71 of 72
Highway vehicle-miles per day331,793#41 of 58
Truck share on highways16.3%#16 of 58
Highway trucks per day1,074#31 of 58
Average travel time35.8 min#12 of 72
Average driver income$64,623#57 of 72
Average driver age52.2 yrs#21 of 72

Marquette County ranks #12 of 72 on average travel time but #71 of 72 on average daily traffic volume - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Marquette County, Wisconsin

On their busiest stretches, the three busiest roads in Marquette County carry 9,371 vehicles a day on average, 7.4 times the typical road in the county (1,267).

I 39 is the busiest road, at 17,713 vehicles a day, 3,441 of them trucks (19.4%). That is 3.3 times the next road, Montello Street (5,338). It tops the truck ranking too, with the most trucks.

Trips using I 39 are long: a median of 59.0 minutes against 35.8 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1I 39Motorway · 17,713vehicles3,441trucks · 19.4%
Road class
Motorway
Median trip time
59.0 min
Drivers’ median age
50.8 yrs
Drivers’ average income
$65,484

A main artery: I 39's busiest stretch carries 14.0 times the county average; trucks are 19.4% of it, above the county-wide 13.3%.

2Montello StreetPrimary road · 5,338vehicles555trucks · 10.4%
Road class
Primary road
Congestion ratio
11.7%
Median trip time
29.6 min
Drivers’ median age
53.2 yrs
Drivers’ average income
$63,132

At 4.2 times the county average, Montello Street draws drivers from neighborhoods averaging $63,132 in household income.

3Main StreetPrimary road · 5,060vehicles512trucks · 10.1%
Road class
Primary road
Congestion ratio
11.8%
Median trip time
26.9 min
Drivers’ median age
52.8 yrs
Drivers’ average income
$62,786

The busiest stretch of Main Street carries 4.0 times the county average; trucks are 10.1% of it, below the county-wide 13.3%.

4Underwood AvenuePrimary road · 4,247vehicles437trucks · 10.3%
Road class
Primary road
Congestion ratio
10.6%
Median trip time
29.4 min
Drivers’ median age
52.9 yrs
Drivers’ average income
$61,441

On its busiest stretch, Underwood Avenue carries 3.4 times the county average; trucks are 10.3% of it, below the county-wide 13.3%.

52nd StreetSecondary road · 3,756vehicles308trucks · 8.2%
Road class
Secondary road
Congestion ratio
9.7%
Median trip time
26.9 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$63,294

2nd Street peaks at 3,756 vehicles a day, 3.0 times the county average; trucks are 8.2% of it, below the county-wide 13.3%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1I 39Motorway · #1 by traffic17,713vehicles3,441trucks · 19.4%
2Montello StreetPrimary road · #2 by traffic5,338vehicles555trucks · 10.4%
3Main StreetPrimary road · #3 by traffic5,060vehicles512trucks · 10.1%
4Underwood AvenuePrimary road · #4 by traffic4,247vehicles437trucks · 10.3%
5WI 23Primary road · 3,253vehicles372trucks · 11.4%
Road class
Primary road
Congestion ratio
7.2%
Median trip time
45.1 min
Drivers’ median age
54.5 yrs
Drivers’ average income
$63,578

WI 23 carries 2.6 times the county average at its busiest, 372 of them trucks (11.4%, below the county-wide 13.3%).

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MarquetteDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Marquette County

The same traffic breakdown for the areas closest to Marquette County, Wisconsin.

Need segment-level traffic data?

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