This page delivers traffic analytics for Marquette County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marquette County, Wisconsin among 309 road miles divided in 2,331 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 699 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,267
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
35.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
52.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$64,623
Our data indicates an estimated average traffic volume of 1,267 vehicles per day in Marquette County, Wisconsin that results in 567,294 vehicle-miles traveled per day (≈207 million per year). The traffic stream is comprised of an average of 1 truck for every 8 vehicles. Typical time spent behind the wheel per trip is 35.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 1,267 vehicles per day, the average monitored road in Marquette carries 67% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 567,294 vehicle-miles traveled per day (≈207 million per year), roughly 0.4% of Wisconsin's statewide total. At 35.8 minutes, the average travel time is 11% higher than the state level. At 52% lower than the state level, the 6.0% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 1% of counties in Wisconsin see less traffic than Marquette's 1,267 vehicles per day. On travel time, Marquette runs longer than 85% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,579
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
16.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
60.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
51.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$67,611
A significant volume of traffic in Marquette County, Wisconsin utilizes the highway network. The average highway carries 6,579 vehicles per day, 510% more than the average non-highway road in the same area, which carries 1,078 vehicles per day. That average covers 48 highway road miles divided in 80 segments (average segment length 3,194 ft), together carrying 331,793 vehicle-miles traveled per day (≈121 million per year). Trucks constitute 16.3% of highway traffic.
Analytical insight
Highway truck concentration here runs 11% higher than the state average, at 16.3% - positioning Marquette as a significant freight corridor. For logistics operators, this validates the importance of highway access. Marquette's highway truck share (16.3%) is higher than 74% of counties in Wisconsin. By raw truck volume, Marquette carries more highway trucks than 47% of counties in Wisconsin.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,078
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
34.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
5.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$63,251
The non-highway road network in Marquette County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,078 vehicles per day, 84% less than the average highway in the same area, which carries 6,579 vehicles per day. That average covers 260 non-highway road miles divided in 2,251 segments (average segment length 611 ft), together carrying 235,501 vehicle-miles traveled per day (≈86.0 million per year). Trucks constitute 8.9% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 45% fewer trucks by share. At 52% lower than the state level, the non-highway congestion ratio of 5.8% signals easier movement on local roads. Marquette's overall average travel time exceeds 85% of counties in Wisconsin. 21% of counties in Wisconsin see lower average driver income among trip origins than Marquette. Marquette's median driver age is higher than 72% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 82% higher than the daily average.
Weekend traffic:
Weekend volumes run about 0% above weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +22% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average.
Analytical insight
In Marquette County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +22% in high season.
Traffic Flow Profile Comparison
Metric
Marquette
Wisconsin
Average
Difference
Traffic
1,267
3,802
-66.7%
Truck % (Total Traffic)
13.3%
10.2%
+30.4%
Truck % (Highway)
16.3%
14.7%
+11.0%
Avg. Travel Time
35.8 min
32.2 min
+11.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,267 vehicles per day, providing a baseline for daily operations and site assessment.
Marquette carries more traffic than 1% of counties in Wisconsin, averaging 1,267 vehicles per day.
The average travel time for drivers is 35.8 minutes, offering a standard metric for commute and delivery route planning.
Approximately 45% of highway traffic and 10% of non-highway traffic consists of vehicles whose trip originates outside Marquette County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Marquette roads have a median age of 52 years, and the median household income of the neighborhoods trips originate from averages $64,623 - useful context for retail siting and customer profiling.
Traffic volumes are typically 22% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,005 vehicles per day - a 21% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
