This page delivers traffic analytics for Dane County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Dane County, Wisconsin among 1,709 road miles divided in 32,124 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 281 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,952
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
15.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
42.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$99,814
Our data indicates an estimated average traffic volume of 4,952 vehicles per day in Dane County, Wisconsin that results in 12,198,408 vehicle-miles traveled per day (≈4.5 billion per year). The traffic stream is comprised of an average of 1 truck for every 11 vehicles. Typical time spent behind the wheel per trip is 32.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: Dane sees 30% higher average daily traffic volume than the state average (4,952 vehicles per day against 3,802), suggesting more demand on each road - a critical factor for logistics and site planning. Network-wide, Dane accounts for about 9.2% of Wisconsin's statewide total, at 12,198,408 vehicle-miles traveled per day (≈4.5 billion per year). At 32.8 minutes, the average travel time is 2% higher than the state level. At 25% higher than the state level, the 15.7% congestion ratio signals more pronounced congestion - crucial for traffic control improvement and logistics planning. By volume, Dane's 4,952 vehicles per day outpaces 93% of counties in Wisconsin. On travel time, Dane runs longer than 56% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
20,876
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
42.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
37.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
44.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$97,204
A significant volume of traffic in Dane County, Wisconsin utilizes the highway network. The average highway carries 20,876 vehicles per day, 369% more than the average non-highway road in the same area, which carries 4,449 vehicles per day. That average covers 304 highway road miles divided in 984 segments (average segment length 1,630 ft), together carrying 6,291,161 vehicle-miles traveled per day (≈2.3 billion per year). By highway travel volume, that ranks Dane in the top 3 counties in Wisconsin. Trucks constitute 13.3% of highway traffic.
Analytical insight
Highway truck concentration here runs 10% lower than the state average, at 13.3% - positioning Dane as a primarily local traffic hub. For logistics operators, this validates the importance of local access. Dane's highway truck share (13.3%) is higher than 39% of counties in Wisconsin. 86% of counties in Wisconsin see fewer highway trucks per day than Dane's roughly 2,774.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,449
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
5.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
32.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
15.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
41.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$101,552
The non-highway road network in Dane County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 4,449 vehicles per day, 79% less than the average highway in the same area, which carries 20,876 vehicles per day. That average covers 1,405 non-highway road miles divided in 31,140 segments (average segment length 238 ft), together carrying 5,907,247 vehicle-miles traveled per day (≈2.2 billion per year). Trucks constitute 5.1% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 61% lower than the highway network. Non-highway congestion (15.0%) runs 24% higher than the state average, pointing to slower local traffic flow. Overall, average travel time here is longer than 56% of counties in Wisconsin. 96% of counties in Wisconsin see lower average driver income among trip origins than Dane. Dane has the lowest median driver age in Wisconsin - 43 years.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 80% higher than the daily average.
Weekend traffic:
Weekend volumes run about 22% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +9% versus the annual average.
Lowest month:
January is the quietest month, with volumes -12% versus the annual average.
Analytical insight
In Dane County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is mild at +9% in high season.
Traffic Flow Profile Comparison
Metric
Dane
Wisconsin
Average
Difference
Traffic
4,952
3,802
+30.3%
Truck % (Total Traffic)
9.3%
10.2%
-8.2%
Truck % (Highway)
13.3%
14.7%
-9.6%
Avg. Travel Time
32.8 min
32.2 min
+2.0%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,952 vehicles per day, providing a baseline for daily operations and site assessment.
Yes - at a median of 43 years, Dane has the lowest driver age of any county in Wisconsin.
Drivers on Dane roads have a median age of 43 years, and the median household income of the neighborhoods trips originate from averages $99,814 - useful context for retail siting and customer profiling.
Traffic volumes are typically 9% higher during June–August. Volumes drop to their lowest levels in January, averaging 4,335 vehicles per day - a 12% decrease from the annual average.
Trucks account for approximately 9.3% of the total traffic mix across all road types, with a significantly higher concentration of 13.3% on highways.
Weekday peaks occur between 7:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 80% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
