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Traffic heat map of Day County, South Dakota: 230 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 12 and Main Street

Day County, South Dakota Traffic Counts

Our Day County, South Dakota traffic data covers 1,279 road segments over 230 road miles, with an average segment of just 950 ft. Its busiest road, US 12, carries 3,446 vehicles a day, 3.6 times the average road. Whether you are evaluating a new retail location, planning routes or assessing infrastructure, these numbers replace guesswork.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Day County, South Dakota

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day951
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

11.2%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

42.5 min
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

51.7 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$70,507

Our data shows 951 vehicles per day on the average road in Day County, South Dakota, and 204,385 vehicle-miles traveled per day (≈74.6 million per year) across its 230 miles of monitored roads. Trucks are 11.2% of traffic, close to the 10.3% across South Dakota.

Traffic 70% below the South Dakota average

Day's average daily traffic volume is 70% lower than the state average - 951 vehicles per day against 3,156 - suggesting less traffic load per road - very light roads: easy truck access, but little passing trade for roadside retail. Network-wide, Day accounts for about 0.8% of South Dakota's statewide total of vehicle-miles. Day carries less traffic than 62% of counties in South Dakota.

The average trip takes 42.5 minutes, 31% higher than the state level. 82% of counties in South Dakota have a shorter average travel time than Day's 42.5 minutes.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Day County, South Dakota

Trafficvehicles per day2,410
Trucks12.5%
Average travel time58.6 min
Drivers’ average age51.2 yrs
Drivers’ average income$72,344

Highways carry more than half of all travel in Day County, South Dakota (68% of vehicle-miles). The average highway carries 2,410 vehicles per day, 352% more than the average non-highway road in the same area, which carries 533 vehicles per day.

Highways make up 33% of the monitored road miles (77 miles, 285 segments), so they carry more than their share: 139,184 vehicle-miles traveled per day (≈50.8 million per year).

Lower highway truck share than 72% of counties in South Dakota

Highway truck concentration here runs 8% lower than the state average, at 12.5%. The highway traffic mix is typical for South Dakota: neither freight- nor commuter-dominated.

72% of counties in South Dakota see a higher highway truck share than Day's 12.5%. By raw truck volume, Day carries fewer highway trucks than 71% of counties in South Dakota.

non-highway traffic icon

Non-highway Traffic in Day County, South Dakota

Trafficvehicles per day533
Trucks8.4%
Average travel time37.9 min
Drivers’ average age55.2 yrs
Drivers’ average income$67,886

A significant share of driving in Day County, South Dakota, 32% of vehicle-miles, happens on local roads. A typical local road sees 533 vehicles per day.

Spread over 153 miles and 994 segments, 67% of the road network, local roads carry a lighter load per mile: 65,201 vehicle-miles traveled per day (≈23.8 million per year). Trucks make up 8.4% of non-highway traffic, about 1 in 12 vehicles.

Older drivers than 69% of counties in South Dakota

The concentration of trucks on non-highway roads is 33% lower than on highways.

Day's average driver income is lower than 54% of counties in South Dakota. 69% of counties in South Dakota have a younger driver population than Day.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Day County, South Dakota, the peak hour concentrates about 7% of the day's traffic.

Day County vs. South Dakota Traffic Comparison

Of the four measures, average daily traffic per road differs most: Day County runs 70% below the South Dakota average. Its average travel time, by contrast, is 31% above.

MetricDay CountySouth Dakota averageDifference
Traffic9513,156-69.9%
Truck % (Total Traffic)11.2%10.3%+8.9%
Truck % (Highway)12.5%13.6%-7.9%
Avg. Travel Time42.5 min32.5 min+31.1%

How Day County compares

Day County against nearby counties

Against the 4 nearest areas, Day County carries 49.0% less traffic on a typical road; it has the second busiest roads of the five. Quiet roads and long journeys - a rural pattern, where the distance between destinations rather than the traffic on the way is what takes the time.

Day County and the 4 nearest county-level areas by centroid distance, with the South Dakota average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Day County95111.2%204,38542.5 minN/A
Marshall County, South Dakota5799.0%77,51730.9 minN/A
Roberts County, South Dakota93913.6%364,98341.3 minN/A
Clark County, South Dakota7759.4%107,86548.3 minN/A
Codington County, South Dakota5,1667.5%858,24433.9 minN/A
South Dakota average3,15610.3%N/A32.5 min12.9%

Day County ranked within South Dakota

Day County sits in the top quarter of the South Dakota field on average travel time, at #13 of 66.

Day County ranked among 66 county-level areas in South Dakota (1 = highest); measures without data in every county rank a smaller field, down to 49.
MeasureDay CountySouth Dakota rank
Traffic volume (AADT)951#41 of 66
Highway vehicle-miles per day139,184#26 of 49
Truck share on highways12.5%#35 of 49
Highway trucks per day301#35 of 49
Average travel time42.5 min#13 of 66
Average driver income$70,507#36 of 66
Average driver age51.7 yrs#21 of 66

Busiest roads in Day County, South Dakota

On their busiest stretches, the three busiest roads in Day County carry 2,240 vehicles a day on average, 2.4 times the typical road in the county (951).

US 12 is the busiest road, at 3,446 vehicles a day, 431 of them trucks (12.5%). No other road comes close: Main Street, in second place, carries 2,100. It also carries the most trucks.

Trips using US 12 are long: a median of 58.6 minutes against 42.5 county-wide, the mark of a through route.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 12Trunk road · 3,446vehicles431trucks · 12.5%
Road class
Trunk road
Median trip time
58.6 min
Drivers’ median age
51.2 yrs
Drivers’ average income
$72,344

At 3.6 times the county average, US 12 draws drivers from neighborhoods averaging $72,344 in household income.

2Main StreetPrimary road · 2,100vehicles173trucks · 8.2%
Road class
Primary road
Median trip time
36.5 min
Drivers’ median age
54.5 yrs
Drivers’ average income
$64,683

The busiest stretch of Main Street carries 2.2 times the county average; trucks are 8.2% of it, below the county-wide 11.2%.

3SD 25Primary road · 1,175vehicles121trucks · 10.3%
Road class
Primary road
Median trip time
53.6 min
Drivers’ median age
53.5 yrs
Drivers’ average income
$71,296

SD 25 peaks at 1,175 vehicles a day, 24% more than the county average; trucks are 10.3% of it, below the county-wide 11.2%.

4446A AvenueTertiary road · 850vehicles53trucks · 6.2%
Road class
Tertiary road
Median trip time
34.0 min
Drivers’ median age
57.7 yrs
Drivers’ average income
$59,532

Even at its busiest, 446A Avenue carries 11% less than the county average; trucks are 6.2% of it, below the county-wide 11.2%.

5County Road 1Tertiary road · 767vehicles45trucks · 5.9%
Road class
Tertiary road
Median trip time
33.9 min
Drivers’ median age
57.6 yrs
Drivers’ average income
$59,571

County Road 1 is a quieter road: its busiest stretch carries 19% less than the county average; trucks are 5.9% of it, below the county-wide 11.2%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 12Trunk road · #1 by traffic3,446vehicles431trucks · 12.5%
2Main StreetPrimary road · #2 by traffic2,100vehicles173trucks · 8.2%
3SD 25Primary road · #3 by traffic1,175vehicles121trucks · 10.3%
4446A AvenueTertiary road · #4 by traffic850vehicles53trucks · 6.2%
5Front StreetSecondary road · 583vehicles46trucks · 7.9%
Road class
Secondary road
Median trip time
35.9 min
Drivers’ median age
57.9 yrs
Drivers’ average income
$69,558

Even at its busiest, Front Street carries 39% less than the county average; trucks are 7.9% of it, below the county-wide 11.2%.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

DayDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Day County

The same traffic breakdown for the areas closest to Day County, South Dakota.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.