
Total Traffic Volume & Performance in Florence County, Wisconsin
Traffic The average number of vehicles that travel each day over any road in the road network. | vehicles per day1,544 |
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Trucks The percentage of the total traffic volume composed of heavy vehicles. | 9.9% |
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Average travel time The average time of travel averaged among all vehicles traveling on the road network. | 29.1 min |
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Congestion ratio The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 4.5% |
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Drivers’ average age Average age of residents in the geographic areas where the vehicle trips originated. | 54.4 yrs |
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Drivers’ average income Average income of residents in the geographic areas where the vehicle trips originated. | $61,036 |
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The average monitored road in Florence County, Wisconsin carries 1,544 vehicles per day. Across its 107 miles of monitored roads, that adds up to 138,042 vehicle-miles traveled per day (≈50.4 million per year). Trucks are 9.9% of traffic, close to the 10.2% across Wisconsin.
Shorter trips than 92% of counties in Wisconsin
Florence sees 59% lower average daily traffic volume than the state average (1,544 vehicles per day against 3,802), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. In total volume terms, its road network carries about 0.1% of Wisconsin's statewide total of vehicle-miles. 89% of counties in Wisconsin see more traffic than Florence's 1,544 vehicles per day.
At 29.1 minutes, the average travel time is 10% lower than the state level. 92% of counties in Wisconsin have a longer average travel time than Florence's 29.1 minutes.
At 64% lower than the state level, the 4.5% congestion ratio signals smoother traffic flow - delays are rare enough to plan travel times almost to the minute.
Highway vs. Non-Highway Traffic Analysis

Highway Traffic in Florence County, Wisconsin
| Traffic | vehicles per day4,364 |
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| Trucks | 11.0% |
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| Average travel time | 31.4 min |
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| Congestion ratio | 10.7% |
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| Drivers’ average age | 54.2 yrs |
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| Drivers’ average income | $59,828 |
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Highways carry about half of all travel in Florence County, Wisconsin, 47% of vehicle-miles. The average highway carries 4,364 vehicles per day, 360% more than the average non-highway road in the same area, which carries 948 vehicles per day.
With 17% of the road miles (19 miles in 283 segments), highways punch above their length, carrying 65,438 vehicle-miles traveled per day (≈23.9 million per year).
Fewer highway trucks than 98% of counties in Wisconsin
The concentration of trucks on highways (11.0%) is 25% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
By truck concentration, highways here trail 86% of counties in Wisconsin. By raw truck volume, Florence carries fewer highway trucks than 98% of counties in Wisconsin.

Non-highway Traffic in Florence County, Wisconsin
| Traffic | vehicles per day948 |
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| Trucks | 8.9% |
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| Average travel time | 28.6 min |
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| Congestion ratio | 3.2% |
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| Drivers’ average age | 55.6 yrs |
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| Drivers’ average income | $63,404 |
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Local roads carry about half of all travel in Florence County, Wisconsin, 53% of vehicle-miles. A typical local road sees 948 vehicles per day.
Spread over 88 miles and 1,337 segments, 83% of the road network, local roads carry a lighter load per mile: 72,604 vehicle-miles traveled per day (≈26.5 million per year). The truck share on non-highway roads is 8.9%.
Drivers from lower-income areas than 89% of counties in Wisconsin
Non-highway roads carry a truck concentration that's 19% lower than the highway network.
At 74% lower than the state level, the non-highway congestion ratio of 3.2% signals easier movement on local roads.
Trip origins here have lower average income than 89% of counties in Wisconsin. The driver population here skews older than 85% of counties in Wisconsin.