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Traffic heat map of Florence County, Wisconsin: 107 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 2 and Central Avenue

Florence County, Wisconsin Traffic Counts

TrafficZoom tracks traffic on 107 road miles in Florence County, Wisconsin, divided into 1,620 segments averaging 347 ft. Its busiest road, US 2, carries 4,884 vehicles a day, 3.2 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Florence County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day1,544
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.9%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.1 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

4.5%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

54.4 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$61,036

The average monitored road in Florence County, Wisconsin carries 1,544 vehicles per day. Across its 107 miles of monitored roads, that adds up to 138,042 vehicle-miles traveled per day (≈50.4 million per year). Trucks are 9.9% of traffic, close to the 10.2% across Wisconsin.

Shorter trips than 92% of counties in Wisconsin

Florence sees 59% lower average daily traffic volume than the state average (1,544 vehicles per day against 3,802), suggesting less demand on each road - very light roads: easy truck access, but little passing trade for roadside retail. In total volume terms, its road network carries about 0.1% of Wisconsin's statewide total of vehicle-miles. 89% of counties in Wisconsin see more traffic than Florence's 1,544 vehicles per day.

At 29.1 minutes, the average travel time is 10% lower than the state level. 92% of counties in Wisconsin have a longer average travel time than Florence's 29.1 minutes.

At 64% lower than the state level, the 4.5% congestion ratio signals smoother traffic flow - delays are rare enough to plan travel times almost to the minute.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Florence County, Wisconsin

Trafficvehicles per day4,364
Trucks11.0%
Average travel time31.4 min
Congestion ratio10.7%
Drivers’ average age54.2 yrs
Drivers’ average income$59,828

Highways carry about half of all travel in Florence County, Wisconsin, 47% of vehicle-miles. The average highway carries 4,364 vehicles per day, 360% more than the average non-highway road in the same area, which carries 948 vehicles per day.

With 17% of the road miles (19 miles in 283 segments), highways punch above their length, carrying 65,438 vehicle-miles traveled per day (≈23.9 million per year).

Fewer highway trucks than 98% of counties in Wisconsin

The concentration of trucks on highways (11.0%) is 25% lower than the state average for similar road classifications. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 86% of counties in Wisconsin. By raw truck volume, Florence carries fewer highway trucks than 98% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Florence County, Wisconsin

Trafficvehicles per day948
Trucks8.9%
Average travel time28.6 min
Congestion ratio3.2%
Drivers’ average age55.6 yrs
Drivers’ average income$63,404

Local roads carry about half of all travel in Florence County, Wisconsin, 53% of vehicle-miles. A typical local road sees 948 vehicles per day.

Spread over 88 miles and 1,337 segments, 83% of the road network, local roads carry a lighter load per mile: 72,604 vehicle-miles traveled per day (≈26.5 million per year). The truck share on non-highway roads is 8.9%.

Drivers from lower-income areas than 89% of counties in Wisconsin

Non-highway roads carry a truck concentration that's 19% lower than the highway network.

At 74% lower than the state level, the non-highway congestion ratio of 3.2% signals easier movement on local roads.

Trip origins here have lower average income than 89% of counties in Wisconsin. The driver population here skews older than 85% of counties in Wisconsin.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 99% higher than the daily average.
Weekend traffic:
Weekends are much quieter: volumes run about 25% below weekday levels, the signature of a commute-driven road network.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +24% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Florence County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +24% in high season.

Florence County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Florence County apart: 59% below the Wisconsin average. Its highway truck share is also 25% below.

MetricFlorence CountyWisconsin averageDifference
Traffic1,5443,802-59.4%
Truck % (Total Traffic)9.9%10.2%-2.9%
Truck % (Highway)11.0%14.7%-25.3%
Avg. Travel Time29.1 min32.2 min-9.6%

How Florence County compares

Florence County moves the least traffic of its nearby counties

Against the 4 nearest areas, Florence County moves 29.2% of the total daily travel and is 39.6% less congested; it has the fourth busiest roads of the five. Less traffic and more room for it - the roads here run both quieter and freer than the areas around them.

Florence County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Florence County1,5449.9%138,04229.1 min4.5%
Forest County, Wisconsin1,4649.8%216,66335.2 min5.3%
Iron County, Michigan2,29211.2%189,45034.5 min7.9%
Dickinson County, Michigan3,8007.6%475,20834.6 min9.2%
Marinette County, Wisconsin2,04910.0%1,009,24536.4 min7.2%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Florence County ranked within Wisconsin

Highway truck volume places Florence County #57 of 58 in Wisconsin - the bottom quarter of the state.

Florence County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureFlorence CountyWisconsin rank
Traffic volume (AADT)1,544#64 of 72
Highway vehicle-miles per day65,438#56 of 58
Truck share on highways11.0%#50 of 58
Highway trucks per day479#57 of 58
Average travel time29.1 min#66 of 72
Average driver income$61,036#64 of 72
Average driver age54.4 yrs#12 of 72

The two ends of this table sit far apart: #12 of 72 on average driver age, against #57 of 58 on highway truck volume.

Busiest roads in Florence County, Wisconsin

The three busiest roads in Florence County average 3,831 vehicles a day, 2.5 times the county average of 1,544 across all its monitored roads.

US 2 leads with 4,884 vehicles a day, 487 of them trucks (10.0%). Central Avenue is practically level with it at 4,761. Central Avenue carries the most trucks, 553 a day (11.6% of its traffic), although it ranks #2 for all traffic.

Trips using WI 70 are long: a median of 76.3 minutes against 29.1 county-wide, the mark of a through route.

Freight stands out on WI 70: trucks are 23.2% of the traffic there, against 9.9% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 2Trunk road · 4,884vehicles487trucks · 10.0%
Road class
Trunk road
Congestion ratio
11.6%
Median trip time
31.1 min
Drivers’ median age
54.1 yrs
Drivers’ average income
$61,524

The busiest stretch of US 2 carries 3.2 times the county average; trucks are 10.0% of it, in line with the county-wide 9.9%.

2Central AvenueTrunk road · 4,761vehicles553trucks · 11.6%
Road class
Trunk road
Congestion ratio
11.4%
Median trip time
31.8 min
Drivers’ median age
54.6 yrs
Drivers’ average income
$58,417

On its busiest stretch, Central Avenue carries 3.1 times the county average; trucks are 11.6% of it, above the county-wide 9.9%.

3WI 139Primary road · 1,847vehicles210trucks · 11.3%
Road class
Primary road
Median trip time
53.7 min
Drivers’ median age
57.8 yrs
Drivers’ average income
$64,432

Drivers on WI 139 are on long journeys, a median 53.7 minutes against 29.1 county-wide: a through route more than a local street.

4County Road NSecondary road · 1,660vehicles106trucks · 6.4%
Road class
Secondary road
Congestion ratio
3.5%
Median trip time
24.7 min
Drivers’ median age
54.3 yrs
Drivers’ average income
$72,470

County Road N carries 8% more than the county average at its busiest, 106 of them trucks (6.4%, below the county-wide 9.9%).

5WI 70/101Primary road · 1,280vehicles106trucks · 8.3%
Road class
Primary road
Median trip time
28.4 min
Drivers’ median age
57.5 yrs
Drivers’ average income
$56,798

Even at its busiest, WI 70/101 carries 17% less than the county average; trucks are 8.3% of it, below the county-wide 9.9%.

Ranked by trucks per day

Cars and light vehiclesTrucks
1Central AvenueTrunk road · #2 by traffic4,761vehicles553trucks · 11.6%
2US 2Trunk road · #1 by traffic4,884vehicles487trucks · 10.0%
3WI 139Primary road · #3 by traffic1,847vehicles210trucks · 11.3%
4WI 70Primary road · 492vehicles114trucks · 23.2%
Road class
Primary road
Median trip time
76.3 min

WI 70 is a quieter road: its busiest stretch carries 68% less than the county average; trucks are 23.2% of it, above the county-wide 9.9%.

5County Road NSecondary road · #4 by traffic1,660vehicles106trucks · 6.4%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

FlorenceDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Florence County

The same traffic breakdown for the areas closest to Florence County, Wisconsin.

Need segment-level traffic data?

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