This page delivers traffic analytics for Florence County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Florence County, Wisconsin among 107 road miles divided in 1,620 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 347 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,544
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.1 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
4.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$61,036
Our data indicates an estimated average traffic volume of 1,544 vehicles per day in Florence County, Wisconsin that results in 138,042 vehicle-miles traveled per day (≈50.4 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 29.1 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 1,544 vehicles per day, the average monitored road in Florence carries 59% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Network-wide, Florence accounts for about 0.1% of Wisconsin's statewide total, at 138,042 vehicle-miles traveled per day (≈50.4 million per year). At 29.1 minutes, the average travel time is 10% lower than the state level. At 64% lower than the state level, the 4.5% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. 11% of counties in Wisconsin see less traffic than Florence's 1,544 vehicles per day. 8% of counties in Wisconsin have a shorter average travel time than Florence's 29.1 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
4,364
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
10.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
54.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$59,828
A significant volume of traffic in Florence County, Wisconsin utilizes the highway network. The average highway carries 4,364 vehicles per day, 360% more than the average non-highway road in the same area, which carries 948 vehicles per day. That average covers 19 highway road miles divided in 283 segments (average segment length 346 ft), together carrying 65,438 vehicle-miles traveled per day (≈23.9 million per year). Trucks constitute 11.0% of highway traffic.
Analytical insight
At 11.0%, highway truck share is 25% lower than the state average, marking Florence as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 14% of counties in Wisconsin see a lower highway truck share than Florence's 11.0%. Florence's highway truck count is higher than 2% of counties in Wisconsin, at roughly 479 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
948
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.9%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.6 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
3.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
55.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$63,404
The non-highway road network in Florence County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 948 vehicles per day, 78% less than the average highway in the same area, which carries 4,364 vehicles per day. That average covers 88 non-highway road miles divided in 1,337 segments (average segment length 347 ft), together carrying 72,604 vehicle-miles traveled per day (≈26.5 million per year). Trucks constitute 8.9% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 19% lower than the highway network. At 74% lower than the state level, the non-highway congestion ratio of 3.2% signals easier movement on local roads. Florence's overall average travel time exceeds 8% of counties in Wisconsin. 11% of counties in Wisconsin see lower average driver income among trip origins than Florence. The driver population here skews older than 85% of counties in Wisconsin.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 99% higher than the daily average.
Weekend traffic:
Weekend volumes run about 25% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +24% versus the annual average.
Lowest month:
January is the quietest month, with volumes -21% versus the annual average.
Analytical insight
In Florence County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +24% in high season.
Traffic Flow Profile Comparison
Metric
Florence
Wisconsin
Average
Difference
Traffic
1,544
3,802
-59.4%
Truck % (Total Traffic)
9.9%
10.2%
-2.9%
Truck % (Highway)
11.0%
14.7%
-25.3%
Avg. Travel Time
29.1 min
32.2 min
-9.6%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,544 vehicles per day, providing a baseline for daily operations and site assessment.
The driver population in Florence skews older than 85% of counties in Wisconsin.
Trucks account for approximately 9.9% of the total traffic mix across all road types, with a significantly higher concentration of 11.0% on highways.
Approximately 50% of highway traffic and 7% of non-highway traffic consists of vehicles whose trip originates outside Florence County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 99% above the daily average.
Drivers on Florence roads have a median age of 54 years, and the median household income of the neighborhoods trips originate from averages $61,036 - useful context for retail siting and customer profiling.
The average travel time for drivers is 29.1 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 24% higher during June–August. Volumes drop to their lowest levels in January, averaging 1,224 vehicles per day - a 21% decrease from the annual average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
