This page delivers traffic analytics for Iowa County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Iowa County, Wisconsin among 471 road miles divided in 4,098 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 607 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
1,672
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.2%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
37.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.9%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$80,634
Our data indicates an estimated average traffic volume of 1,672 vehicles per day in Iowa County, Wisconsin that results in 842,613 vehicle-miles traveled per day (≈308 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 37.5 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 1,672 vehicles per day, the average monitored road in Iowa carries 56% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 842,613 vehicle-miles traveled per day (≈308 million per year), roughly 0.6% of Wisconsin's statewide total. At 37.5 minutes, the average travel time is 17% higher than the state level. Congestion runs 45% lower than the state level, at a ratio of 6.9% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Iowa carries more traffic than 20% of counties in Wisconsin. On travel time, Iowa runs longer than 96% of counties in Wisconsin.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,234
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
12.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
53.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
13.3%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,857
A significant volume of traffic in Iowa County, Wisconsin utilizes the highway network. The average highway carries 6,234 vehicles per day, 331% more than the average non-highway road in the same area, which carries 1,447 vehicles per day. That average covers 61 highway road miles divided in 193 segments (average segment length 1,663 ft), together carrying 376,266 vehicle-miles traveled per day (≈137 million per year). Trucks constitute 12.6% of highway traffic.
Analytical insight
Highway truck concentration here runs 14% lower than the state average, at 12.6% - positioning Iowa as a primarily local traffic hub. For logistics operators, this validates the importance of local access. By truck concentration, highways here outrank 30% of counties in Wisconsin. Iowa's highway truck count is higher than 30% of counties in Wisconsin, at roughly 784 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
1,447
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
8.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
6.5%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
50.1 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$81,045
The non-highway road network in Iowa County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 1,447 vehicles per day, 77% less than the average highway in the same area, which carries 6,234 vehicles per day. That average covers 410 non-highway road miles divided in 3,905 segments (average segment length 555 ft), together carrying 466,347 vehicle-miles traveled per day (≈170 million per year). Trucks constitute 8.3% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 34% lower than the highway network. The non-highway congestion ratio of 6.5% is 46% lower than the state level, suggesting more efficient local mobility than the state average. 96% of counties in Wisconsin see shorter overall travel times than Iowa. 73% of counties in Wisconsin see lower average driver income among trip origins than Iowa. 21% of counties in Wisconsin have a younger driver population than Iowa.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 9:00 AM–12:00 PM and PM peak 3:00 PM–6:00 PM, with volumes reaching approximately 93% higher than the daily average.
Weekend traffic:
Weekend volumes run about 14% below weekday levels.
Seasonal Fluctuation
Busy season:
May–July is the high season, with volumes +10% versus the annual average.
Lowest month:
January is the quietest month, with volumes -18% versus the annual average.
Analytical insight
In Iowa County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is mild at +10% in high season.
Traffic Flow Profile Comparison
Metric
Iowa
Wisconsin
Average
Difference
Traffic
1,672
3,802
-56.0%
Truck % (Total Traffic)
10.2%
10.2%
+0.2%
Truck % (Highway)
12.6%
14.7%
-14.5%
Avg. Travel Time
37.5 min
32.2 min
+16.8%
Frequently Asked Questions
The average daily traffic volume is calculated at 1,672 vehicles per day, providing a baseline for daily operations and site assessment.
Iowa's highway truck share of 12.6% is higher than 30% of counties in Wisconsin.
Approximately 35% of highway traffic and 17% of non-highway traffic consists of vehicles whose trip originates outside Iowa County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Drivers on Iowa roads have a median age of 48 years, and the median household income of the neighborhoods trips originate from averages $80,634 - useful context for retail siting and customer profiling.
The average travel time for drivers is 37.5 minutes, offering a standard metric for commute and delivery route planning.
Traffic volumes are typically 10% higher during May–July. Volumes drop to their lowest levels in January, averaging 1,365 vehicles per day - a 18% decrease from the annual average.
Weekday peaks occur between 9:00 AM and 12:00 PM in the morning and between 3:00 PM and 6:00 PM in the evening - about 93% above the daily average.
Trucks account for approximately 10.2% of the total traffic mix across all road types, with a significantly higher concentration of 12.6% on highways.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
