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Traffic heat map of Lincoln County, Wisconsin: 421 miles of roads shaded from blue (light) to red (heavy traffic), busiest on US 51 and Main Street

Lincoln County, Wisconsin Traffic Counts

Traffic analytics for Lincoln County, Wisconsin, calculated from real-world mobile and sensor networks on 2,520 road segments (421 road miles, about 883 ft each). Its busiest road, US 51, carries 15,044 vehicles a day, 6.3 times the average road. Use the figures below to move from assumptions to certainty on retail locations, logistics and road planning.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Lincoln County, Wisconsin

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day2,386
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

9.8%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

29.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

8.0%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

53.8 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$71,522

Our data shows 2,386 vehicles per day on the average road in Lincoln County, Wisconsin, and 856,016 vehicle-miles traveled per day (≈312 million per year) across its 421 miles of monitored roads. About 1 in 10 vehicles is a truck, in line with Wisconsin (10.2%).

Shorter trips than 89% of counties in Wisconsin

Lincoln sees 37% lower average daily traffic volume than the state average (2,386 vehicles per day against 3,802), suggesting less demand on each road - lighter roads for freight, but less passing trade for roadside retail. In total volume terms, its road network carries about 0.6% of Wisconsin's statewide total of vehicle-miles. Lincoln carries more traffic than 55% of counties in Wisconsin.

At 29.7 minutes, the average travel time is 8% lower than the state level. On travel time, Lincoln runs shorter than 89% of counties in Wisconsin.

At 36% lower than the state level, the 8.0% congestion ratio signals smoother traffic flow - travel times are easy to plan around for scheduled deliveries.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Lincoln County, Wisconsin

Trafficvehicles per day6,849
Trucks11.8%
Average travel time50.0 min
Congestion ratio14.8%
Drivers’ average age53.9 yrs
Drivers’ average income$75,248

Highways carry about half of all travel in Lincoln County, Wisconsin, 52% of vehicle-miles. The average highway carries 6,849 vehicles per day, 229% more than the average non-highway road in the same area, which carries 2,080 vehicles per day.

Yet highways are only 15% of the road network, 64 miles in 162 segments, so each mile of them is 3.4 times as busy as the average road mile.

Lower highway truck share than 81% of counties in Wisconsin

At 11.8%, highway truck share is 20% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

Lincoln's highway truck share (11.8%) is lower than 81% of counties in Wisconsin. By raw truck volume, Lincoln carries fewer highway trucks than 67% of counties in Wisconsin.

non-highway traffic icon

Non-highway Traffic in Lincoln County, Wisconsin

Trafficvehicles per day2,080
Trucks7.6%
Average travel time28.4 min
Congestion ratio7.6%
Drivers’ average age53.6 yrs
Drivers’ average income$69,853

Local roads carry about half of all travel in Lincoln County, Wisconsin, 48% of vehicle-miles. A typical local road sees 2,080 vehicles per day.

Local roads make up 85% of the monitored road miles (357 miles in 2,358 segments) but carry less than their share of travel: 410,372 vehicle-miles traveled per day (≈150 million per year). Trucks make up 7.6% of non-highway traffic, about 1 in 13 vehicles.

Older drivers than 77% of counties in Wisconsin

Non-highway roads carry a truck concentration that's 36% lower than the highway network.

At 38% lower than the state level, the non-highway congestion ratio of 7.6% signals easier movement on local roads.

Trip origins here have lower average income than 56% of counties in Wisconsin. 77% of counties in Wisconsin have a younger driver population than Lincoln.

Time-of-Day & Seasonal Patterns

peak hours icon
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and a long afternoon plateau from 3:00 PM to 7:00 PM, with volumes reaching approximately 83% higher than the daily average.
Weekend traffic:
Weekends are somewhat quieter: volumes run about 12% below weekday levels, the usual weekend dip.
seasonal traffic icon
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
February is the quietest month, with volumes -21% versus the annual average - the usual winter low.

Data Finding: Hourly & Seasonal Patterns

In Lincoln County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and there is a strong seasonal swing of +20% in high season.

Lincoln County vs. Wisconsin Traffic Comparison

The average daily traffic per road sets Lincoln County apart: 37% below the Wisconsin average. Its highway truck share is also 20% below.

MetricLincoln CountyWisconsin averageDifference
Traffic2,3863,802-37.2%
Truck % (Total Traffic)9.8%10.2%-3.6%
Truck % (Highway)11.8%14.7%-19.6%
Avg. Travel Time29.7 min32.2 min-7.5%

How Lincoln County compares

Lincoln County against nearby counties

Nothing in this table sets Lincoln County sharply apart from the 4 areas nearest to it, though it has the third busiest roads of the five.

Lincoln County and the 4 nearest county-level areas by centroid distance, with the Wisconsin average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Lincoln County2,3869.8%856,01629.7 min8.0%
Marathon County, Wisconsin4,00810.1%3,605,93030.8 min11.6%
Oneida County, Wisconsin4,5088.4%1,172,51332.2 min11.2%
Langlade County, Wisconsin1,4788.7%443,42033.0 min7.1%
Taylor County, Wisconsin1,7669.5%330,76629.8 min9.7%
Wisconsin average3,80210.2%N/A32.2 min12.6%

Lincoln County ranked within Wisconsin

Lincoln County sits in the bottom quarter of the Wisconsin field on average travel time, at #64 of 72.

Lincoln County ranked among 72 county-level areas in Wisconsin (1 = highest); measures without data in every county rank a smaller field, down to 58.
MeasureLincoln CountyWisconsin rank
Traffic volume (AADT)2,386#33 of 72
Highway vehicle-miles per day445,644#37 of 58
Truck share on highways11.8%#47 of 58
Highway trucks per day810#39 of 58
Average travel time29.7 min#64 of 72
Average driver income$71,522#41 of 72
Average driver age53.8 yrs#17 of 72

Lincoln County ranks #17 of 72 on average driver age but #64 of 72 on average travel time - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Lincoln County, Wisconsin

On their busiest stretches, the three busiest roads in Lincoln County carry 11,707 vehicles a day on average, 4.9 times the typical road in the county (2,386).

US 51 leads with 15,044 vehicles a day, 1,863 of them trucks (12.4%). It also carries the most trucks.

US 51 carries longer journeys than most roads here, with a median trip of 44.7 minutes against 29.7 county-wide.

4th Street is busy with cars rather than freight: only 4.0% of its traffic is trucks, against 9.8% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1US 51Motorway · 15,044vehicles1,863trucks · 12.4%
Road class
Motorway
Congestion ratio
16.9%
Median trip time
44.7 min
Drivers’ median age
52.1 yrs
Drivers’ average income
$76,870

US 51 carries 6.3 times the county average at its busiest, 1,863 of them trucks (12.4%, above the county-wide 9.8%).

2Main StreetPrimary road · 11,197vehicles648trucks · 5.8%
Road class
Primary road
Congestion ratio
14.1%
Median trip time
25.1 min
Drivers’ median age
52.3 yrs
Drivers’ average income
$63,441

Main Street carries 4.7 times the county average on its busiest stretch, where the median trip lasts 25.1 minutes.

34th StreetTertiary road · 8,881vehicles358trucks · 4.0%
Road class
Tertiary road
Congestion ratio
23.2%
Median trip time
22.9 min
Drivers’ median age
57.0 yrs
Drivers’ average income
$72,786

4th Street is one of the more congested roads here: trips take 23% longer than at free-flow speed, against 8% county-wide.

41st StreetPrimary road · 7,884vehicles464trucks · 5.9%
Road class
Primary road
Congestion ratio
18.3%
Median trip time
34.0 min
Drivers’ median age
53.1 yrs
Drivers’ average income
$58,386

Delays build on 1st Street: its congestion ratio of 18% over free-flow time is well above the county's 8%.

5Center AvenueSecondary road · 5,641vehicles357trucks · 6.3%
Road class
Secondary road
Congestion ratio
13.4%
Median trip time
26.8 min
Drivers’ median age
52.8 yrs
Drivers’ average income
$67,643

At 2.4 times the county average, Center Avenue draws drivers from neighborhoods averaging $67,643 in household income.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 51Motorway · #1 by traffic15,044vehicles1,863trucks · 12.4%
2Main StreetPrimary road · #2 by traffic11,197vehicles648trucks · 5.8%
31st StreetPrimary road · #4 by traffic7,884vehicles464trucks · 5.9%
44th StreetTertiary road · #3 by traffic8,881vehicles358trucks · 4.0%
5Center AvenueSecondary road · #5 by traffic5,641vehicles357trucks · 6.3%
How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

LincolnDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Lincoln County

The same traffic breakdown for the areas closest to Lincoln County, Wisconsin.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.