This page delivers traffic analytics for Lincoln County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Lincoln County, Wisconsin among 421 road miles divided in 2,520 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 883 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
2,386
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
29.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
8.0%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.8 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$71,522
Our data indicates an estimated average traffic volume of 2,386 vehicles per day in Lincoln County, Wisconsin that results in 856,016 vehicle-miles traveled per day (≈312 million per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 29.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 2,386 vehicles per day, the average monitored road in Lincoln carries 37% less traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. In total volume terms, its road network carries 856,016 vehicle-miles traveled per day (≈312 million per year), about 0.6% of Wisconsin's statewide total. Journey times run 8% lower than the state level, at 29.7 minutes on average. Congestion runs 36% lower than the state level, at a ratio of 8.0% - smoother traffic flow - crucial for traffic control improvement and logistics planning. Lincoln carries more traffic than 55% of counties in Wisconsin. 11% of counties in Wisconsin have a shorter average travel time than Lincoln's 29.7 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
6,849
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
11.8%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
50.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
14.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$75,248
A significant volume of traffic in Lincoln County, Wisconsin utilizes the highway network. The average highway carries 6,849 vehicles per day, 229% more than the average non-highway road in the same area, which carries 2,080 vehicles per day. That average covers 64 highway road miles divided in 162 segments (average segment length 2,086 ft), together carrying 445,644 vehicle-miles traveled per day (≈163 million per year). Trucks constitute 11.8% of highway traffic.
Analytical insight
At 11.8%, highway truck share is 20% lower than the state average, marking Lincoln as a primarily local traffic hub - underscoring the importance of local access for logistics operators. 19% of counties in Wisconsin see a lower highway truck share than Lincoln's 11.8%. Lincoln's highway truck count is higher than 33% of counties in Wisconsin, at roughly 810 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
2,080
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
7.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
28.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
7.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
53.6 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$69,853
The non-highway road network in Lincoln County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 2,080 vehicles per day, 70% less than the average highway in the same area, which carries 6,849 vehicles per day. That average covers 357 non-highway road miles divided in 2,358 segments (average segment length 800 ft), together carrying 410,372 vehicle-miles traveled per day (≈150 million per year). Trucks constitute 7.6% of non-highway traffic.
Analytical insight
Non-highway roads carry a truck concentration that's 36% lower than the highway network. Non-highway congestion (7.6%) runs 38% lower than the state average, pointing to smoother local traffic flow. 11% of counties in Wisconsin see shorter overall travel times than Lincoln. 44% of counties in Wisconsin see lower average driver income among trip origins than Lincoln. 77% of counties in Wisconsin have a younger driver population than Lincoln.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 10:00 AM–12:00 PM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 83% higher than the daily average.
Weekend traffic:
Weekend volumes run about 12% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +20% versus the annual average.
Lowest month:
February is the quietest month, with volumes -21% versus the annual average.
Analytical insight
In Lincoln County, Wisconsin, the peak hour concentrates about 8% of the day's traffic, and seasonal swing is pronounced at +20% in high season.
Traffic Flow Profile Comparison
Metric
Lincoln
Wisconsin
Average
Difference
Traffic
2,386
3,802
-37.2%
Truck % (Total Traffic)
9.8%
10.2%
-3.6%
Truck % (Highway)
11.8%
14.7%
-19.6%
Avg. Travel Time
29.7 min
32.2 min
-7.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 2,386 vehicles per day, providing a baseline for daily operations and site assessment.
Lincoln's average travel time of 29.7 minutes is longer than 11% of counties in Wisconsin.
The average travel time for drivers is 29.7 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Lincoln roads have a median age of 54 years, and the median household income of the neighborhoods trips originate from averages $71,522 - useful context for retail siting and customer profiling.
Approximately 50% of highway traffic and 6% of non-highway traffic consists of vehicles whose trip originates outside Lincoln County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Weekday peaks occur between 10:00 AM and 12:00 PM in the morning and between 3:00 PM and 7:00 PM in the evening - about 83% above the daily average.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
