This page delivers traffic analytics for Marathon County, Wisconsin. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Marathon County, Wisconsin among 1,115 road miles divided in 10,414 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 565 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
4,008
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
10.1%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.8 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.6%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.7 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,648
Our data indicates an estimated average traffic volume of 4,008 vehicles per day in Marathon County, Wisconsin that results in 3,605,930 vehicle-miles traveled per day (≈1.3 billion per year). The traffic stream is comprised of an average of 1 truck for every 10 vehicles. Typical time spent behind the wheel per trip is 30.8 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Wisconsin state averages: At 4,008 vehicles per day, the average monitored road in Marathon carries 5% more traffic than the state average of 3,802 vehicles per day - a critical factor for logistics and site planning. Across the whole network that adds up to 3,605,930 vehicle-miles traveled per day (≈1.3 billion per year), roughly 2.7% of Wisconsin's statewide total. At 30.8 minutes, the average travel time is 4% lower than the state level. At 7% lower than the state level, the 11.6% congestion ratio signals smoother traffic flow - crucial for traffic control improvement and logistics planning. Marathon carries more traffic than 82% of counties in Wisconsin. 27% of counties in Wisconsin have a shorter average travel time than Marathon's 30.8 minutes.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
9,792
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
13.6%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
36.5 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
20.2%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
49.4 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$80,247
A significant volume of traffic in Marathon County, Wisconsin utilizes the highway network. The average highway carries 9,792 vehicles per day, 167% more than the average non-highway road in the same area, which carries 3,666 vehicles per day. That average covers 197 highway road miles divided in 583 segments (average segment length 1,788 ft), together carrying 1,944,854 vehicle-miles traveled per day (≈710 million per year). 89% of counties in Wisconsin move less traffic on their highways. Trucks constitute 13.6% of highway traffic.
Analytical insight
The concentration of trucks on highways (13.6%) is 8% lower than the state average for similar road classifications. This indicates Marathon serves as a primarily local traffic hub. For logistics operators, this validates the importance of local access. 44% of counties in Wisconsin see a lower highway truck share than Marathon's 13.6%. Marathon's highway truck count is higher than 58% of counties in Wisconsin, at roughly 1,327 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
3,666
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.0%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.4 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
11.1%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
48.5 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$79,277
The non-highway road network in Marathon County, Wisconsin supports a substantial volume of traffic. The average non-highway road carries 3,666 vehicles per day, 63% less than the average highway in the same area, which carries 9,792 vehicles per day. That average covers 917 non-highway road miles divided in 9,831 segments (average segment length 493 ft), together carrying 1,661,076 vehicle-miles traveled per day (≈606 million per year). Trucks constitute 6.0% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 55% fewer trucks by share. The non-highway congestion ratio of 11.1% is 9% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 27% of counties in Wisconsin. Trip origins here have higher average income than 69% of counties in Wisconsin. 31% of counties in Wisconsin have a younger driver population than Marathon.
Time-of-Day & Seasonal Patterns
Peak Traffic Windows
Weekday peaks:
AM peak 7:00 AM–8:00 AM and PM peak 3:00 PM–7:00 PM, with volumes reaching approximately 78% higher than the daily average.
Weekend traffic:
Weekend volumes run about 18% below weekday levels.
Seasonal Fluctuation
Busy season:
June–August is the high season, with volumes +13% versus the annual average.
Lowest month:
February is the quietest month, with volumes -14% versus the annual average.
Analytical insight
In Marathon County, Wisconsin, the peak hour concentrates about 7% of the day's traffic, and seasonal swing is pronounced at +13% in high season.
Traffic Flow Profile Comparison
Metric
Marathon
Wisconsin
Average
Difference
Traffic
4,008
3,802
+5.4%
Truck % (Total Traffic)
10.1%
10.2%
-0.8%
Truck % (Highway)
13.6%
14.7%
-7.8%
Avg. Travel Time
30.8 min
32.2 min
-4.3%
Frequently Asked Questions
The average daily traffic volume is calculated at 4,008 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Marathon have higher average income than 69% of counties in Wisconsin.
The average travel time for drivers is 30.8 minutes, offering a standard metric for commute and delivery route planning.
Drivers on Marathon roads have a median age of 49 years, and the median household income of the neighborhoods trips originate from averages $79,648 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 3:00 PM and 7:00 PM in the evening - about 78% above the daily average.
Approximately 20% of highway traffic and 2% of non-highway traffic consists of vehicles whose trip originates outside Marathon County, Wisconsin. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
