This page delivers traffic analytics for Midland County, Michigan. Our metrics are calculated with multi-sourced, cross-verified data from real-world mobile and sensor networks, and averaged for Midland County, Michigan among 367 road miles divided in 6,822 segments. Our metrics go beyond simple volume counts to provide actionable insights on traffic intensity, congestion, commercial vehicle flow, and network performance with highest possible granularity (average segment length is 284 ft). Whether you are evaluating a new retail location, planning logistics routes, or assessing infrastructure needs, this data helps you move from assumptions to certainty.
Data sourced from TrafficZoom's proprietary analytics platform.
The average number of vehicles that travel each day over any road in the road network.
5,812
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
6.5%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
31.7 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.8%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.2 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$82,942
Our data indicates an estimated average traffic volume of 5,812 vehicles per day in Midland County, Michigan that results in 1,713,582 vehicle-miles traveled per day (≈625 million per year). The traffic stream is comprised of an average of 1 truck for every 15 vehicles. Typical time spent behind the wheel per trip is 31.7 minutes, which already accounts for delays at signals, intersections, and congestion.
Analytical insight
When compared to the Michigan state averages: Midland sees 24% lower average daily traffic volume than the state average (5,812 vehicles per day against 7,697), suggesting less demand on each road - a critical factor for logistics and site planning. Network-wide, Midland accounts for about 0.8% of Michigan's statewide total, at 1,713,582 vehicle-miles traveled per day (≈625 million per year). At 31.7 minutes, the average travel time is 5% lower than the state level. Congestion runs 31% lower than the state level, at a ratio of 12.8% - smoother traffic flow - crucial for traffic control improvement and logistics planning. 83% of counties in Michigan see less traffic than Midland's 5,812 vehicles per day. On travel time, Midland runs longer than 21% of counties in Michigan.
Highway vs. Non-Highway Traffic Analysis
Highway Traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
12,327
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
9.7%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
39.0 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
15.7%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
45.3 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$77,506
A significant volume of traffic in Midland County, Michigan utilizes the highway network. The average highway carries 12,327 vehicles per day, 143% more than the average non-highway road in the same area, which carries 5,066 vehicles per day. That average covers 76 highway road miles divided in 701 segments (average segment length 573 ft), together carrying 692,991 vehicle-miles traveled per day (≈253 million per year). 64% of counties in Michigan move less traffic on their highways. Trucks constitute 9.7% of highway traffic.
Analytical insight
At 9.7%, highway truck share is 19% lower than the state average, marking Midland as a primarily local traffic hub - underscoring the importance of local access for logistics operators. Midland's highway truck share (9.7%) is higher than 29% of counties in Michigan. Midland's highway truck count is higher than 48% of counties in Michigan, at roughly 1,191 trucks per day.
Non-highway traffic
Traffic
Traffic
The average number of vehicles that travel each day over any road in the road network.
5,066
Trucks
Trucks
The percentage of the total traffic volume composed of heavy vehicles.
4.3%
Average travel time
Average travel time
The average time of travel averaged among all vehicles traveling on the road network.
30.9 min
Congestion ratio
Congestion ratio
The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.
12.4%
Drivers’ average age
Drivers’ average age
Average age of residents in the geographic areas where the vehicle trips originated.
47.9 yrs
Drivers’ average income
Drivers’ average income
Average income of residents in the geographic areas where the vehicle trips originated.
$85,561
The non-highway road network in Midland County, Michigan supports a substantial volume of traffic. The average non-highway road carries 5,066 vehicles per day, 59% less than the average highway in the same area, which carries 12,327 vehicles per day. That average covers 291 non-highway road miles divided in 6,121 segments (average segment length 251 ft), together carrying 1,020,591 vehicle-miles traveled per day (≈373 million per year). Trucks constitute 4.3% of non-highway traffic.
Analytical insight
Compared to highways, non-highway routes see 55% fewer trucks by share. The non-highway congestion ratio of 12.4% is 32% lower than the state level, suggesting more efficient local mobility than the state average. Overall, average travel time here is longer than 21% of counties in Michigan. Trip origins here have higher average income than 89% of counties in Michigan. The driver population here skews older than 17% of counties in Michigan.
Time-of-Day & Seasonal Patterns
Analytical insight
In Midland County, Michigan, the peak hour concentrates about 8% of the day's traffic.
Traffic Flow Profile Comparison
Metric
Midland
Michigan
Average
Difference
Traffic
5,812
7,697
-24.5%
Truck % (Total Traffic)
6.5%
7.7%
-15.9%
Truck % (Highway)
9.7%
12.0%
-19.2%
Avg. Travel Time
31.7 min
33.6 min
-5.5%
Frequently Asked Questions
The average daily traffic volume is calculated at 5,812 vehicles per day, providing a baseline for daily operations and site assessment.
Trip origins in Midland have higher average income than 89% of counties in Michigan.
Drivers on Midland roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $82,942 - useful context for retail siting and customer profiling.
Weekday peaks occur between 7:00 AM and 8:00 AM in the morning and between 4:00 PM and 6:00 PM in the evening - about 82% above the daily average.
Approximately 32% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Midland County, Michigan. This indicates that a portion of highway traffic is regional pass-through, while local roads are more representative of resident and commuter activity.
Data Sources & Methodology
The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:
Mobile device location data (anonymized and aggregated)
