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TrafficThe average number of vehicles that travel each day over any road in the road network. | vehicles per day5,812 |
|---|---|
TrucksThe percentage of the total traffic volume composed of heavy vehicles. | 6.5% |
Average travel timeThe average time of travel averaged among all vehicles traveling on the road network. | 31.7 min |
Congestion ratioThe rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network. | 12.8% |
Drivers’ average ageAverage age of residents in the geographic areas where the vehicle trips originated. | 47.2 yrs |
Drivers’ average incomeAverage income of residents in the geographic areas where the vehicle trips originated. | $82,942 |
A typical monitored road in Midland County, Michigan sees 5,812 vehicles per day, while its 367 miles of monitored roads together handle 1,713,582 vehicle-miles traveled per day (≈625 million per year). About 1 in 15 vehicles is a truck, fewer than the 1 in 13 across Michigan.
At 5,812 vehicles per day, the average monitored road in Midland carries 24% less traffic than the state average of 7,697, suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network, that travel is about 0.8% of Michigan's statewide total. 83% of counties in Michigan see less traffic than Midland's 5,812 vehicles per day.
Journey times run 5% lower than the state level, at 31.7 minutes on average. On travel time, Midland runs shorter than 79% of counties in Michigan.
The congestion ratio of 12.8% is 31% lower, pointing to smoother traffic flow than the state level - fewer delays make delivery windows more reliable.
| Traffic | vehicles per day12,327 |
|---|---|
| Trucks | 9.7% |
| Average travel time | 39.0 min |
| Congestion ratio | 15.7% |
| Drivers’ average age | 45.3 yrs |
| Drivers’ average income | $77,506 |
Highways carry a significant share of travel in Midland County, Michigan: 40% of all vehicle-miles. The average highway carries 12,327 vehicles per day, 143% more than the average non-highway road in the same area, which carries 5,066 vehicles per day.
With 21% of the road miles (76 miles in 701 segments), highways punch above their length, carrying 692,991 vehicle-miles traveled per day (≈253 million per year).
64% of counties in Michigan move less traffic on their highways.
At 9.7%, highway truck share is 19% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.
By truck concentration, highways here trail 71% of counties in Michigan. Midland's highway truck count is lower than 52% of counties in Michigan, at roughly 1,191 trucks per day.
| Traffic | vehicles per day5,066 |
|---|---|
| Trucks | 4.3% |
| Average travel time | 30.9 min |
| Congestion ratio | 12.4% |
| Drivers’ average age | 47.9 yrs |
| Drivers’ average income | $85,561 |
Local roads carry more than half of all travel in Midland County, Michigan (60% of vehicle-miles). On the average non-highway road, that comes to 5,066 vehicles per day.
Local roads make up 79% of the monitored road miles (291 miles in 6,121 segments) but carry less than their share of travel: 1,020,591 vehicle-miles traveled per day (≈373 million per year). Trucks make up 4.3% of non-highway traffic, about 1 in 23 vehicles.
The concentration of trucks on non-highway roads is 55% lower than on highways.
The non-highway congestion ratio of 12.4% is 32% lower than the state level, suggesting more efficient local mobility than the state average.
89% of counties in Michigan see lower average driver income among trip origins than Midland. The driver population here skews younger than 83% of counties in Michigan.
Midland County's biggest difference from the Michigan average is its average daily traffic per road, 24% below it. Its highway truck share is also 19% below.
| Metric | Midland County | Michigan average | Difference |
|---|---|---|---|
| Traffic | 5,812 | 7,697 | -24.5% |
| Truck % (Total Traffic) | 6.5% | 7.7% | -15.9% |
| Truck % (Highway) | 9.7% | 12.0% | -19.2% |
| Avg. Travel Time | 31.7 min | 33.6 min | -5.5% |
Nothing in this table sets Midland County sharply apart from the 4 areas nearest to it, though it has the second busiest roads of the five.
| Area | Average daily traffic | Truck share | Daily vehicle-miles | Average travel time | Congestion ratio |
|---|---|---|---|---|---|
| Midland County | 5,812 | 6.5% | 1,713,582 | 31.7 min | 12.8% |
| Gladwin County, Michigan | 3,752 | 6.4% | 328,373 | 32.7 min | 9.8% |
| Bay County, Michigan | 5,817 | 7.6% | 2,869,839 | 32.8 min | 15.0% |
| Isabella County, Michigan | 5,081 | 8.1% | 1,563,010 | 36.7 min | 13.9% |
| Gratiot County, Michigan | 4,210 | 10.2% | 1,158,101 | 36.5 min | 11.2% |
| Michigan average | 7,697 | 7.7% | N/A | 33.6 min | 18.5% |
Midland County sits in the top quarter of the Michigan field on average driver income, at #10 of 83.
| Measure | Midland County | Michigan rank |
|---|---|---|
| Traffic volume (AADT) | 5,812 | #15 of 83 |
| Highway vehicle-miles per day | 692,991 | #27 of 74 |
| Truck share on highways | 9.7% | #52 of 74 |
| Highway trucks per day | 1,191 | #39 of 74 |
| Average travel time | 31.7 min | #65 of 83 |
| Average driver income | $82,942 | #10 of 83 |
| Average driver age | 47.2 yrs | #69 of 83 |
Midland County ranks #10 of 83 on average driver income but #69 of 83 on average driver age - the two describe the same roads and are worth reading together rather than either on its own.
The three busiest roads in Midland County average 18,221 vehicles a day, 3.1 times the county average of 5,812 across all its monitored roads.
Eastman Avenue leads with 23,442 vehicles a day, 656 of them trucks (2.8%). US 10 carries the most trucks, 1,541 a day (10.0% of its traffic), although it ranks #3 for all traffic.
Trips using US 10 are long: a median of 42.9 minutes against 31.7 county-wide, the mark of a through route.
Eastman Avenue is busy with cars rather than freight: only 2.8% of its traffic is trucks, against 6.5% county-wide.
Travel on Eastman Avenue's busiest stretch runs 27% over free-flow time, against 13% across the county, so expect slower peak hours.
The busiest stretch of Isabella Street carries 2.7 times the county average; trucks are 6.8% of it, above the county-wide 6.5%.
On its busiest stretch, US 10 carries 2.7 times the county average; trucks are 10.0% of it, above the county-wide 6.5%.
US 10 Business / M 20 peaks at 14,791 vehicles a day, 2.5 times the county average; trucks are 9.3% of it, above the county-wide 6.5%.
Saginaw Road is one of the more congested roads here: trips take 21% longer than at free-flow speed, against 13% county-wide.
Isabella Road carries 2.5 times the county average at its busiest, 1,231 of them trucks (8.6%, above the county-wide 6.5%).
Jerome Street carries 2.5 times the county average on its busiest stretch, where the median trip lasts 37.8 minutes.
The average monitored road in Midland carries 5,812 vehicles per day, 24% less than the Michigan average of 7,697.
Midland's average travel time of 31.7 minutes is shorter than 79% of counties in Michigan.
Drivers on Midland roads have a median age of 47 years, and the median household income of the neighborhoods trips originate from averages $82,942, in line with the Michigan average.
Approximately 32% of highway traffic and 8% of non-highway traffic consists of vehicles whose trip originates outside Midland County, Michigan. A sizeable share of highway traffic comes from outside, mixed with local trips on the same roads.
The average trip in Midland takes 31.7 minutes, 5% shorter than the Michigan average of 33.6 minutes, delays at signals and congestion included.
Weekday traffic has two busy windows: AM peak 7:00 AM–8:00 AM and PM peak 4:00 PM–6:00 PM - about 82% above the daily average.
Eastman Avenue carries the most, 23,442 vehicles per day on its busiest stretch, followed by Isabella Street (15,777), US 10 (15,443), US 10 Business / M 20 (14,791), Saginaw Road (14,705). Figures are AADT, both directions combined.
US 10, with about 1,541 trucks per day on its busiest stretch, 10.0% of its 15,443 vehicles.
About 23,442 vehicles per day in both directions on its busiest stretch, including 656 trucks (2.8%). Traffic is lower on its quieter stretches; TrafficZoom shows the count for every segment.

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases
The same traffic breakdown for the areas closest to Midland County, Michigan.
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