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Traffic heat map of Midland County, Michigan: 367 miles of roads shaded from blue (light) to red (heavy traffic), busiest on Eastman Avenue and Isabella Street

Midland County, Michigan Traffic Counts

TrafficZoom tracks traffic on 367 road miles in Midland County, Michigan, divided into 6,822 segments averaging 284 ft. Its busiest road, Eastman Avenue, carries 23,442 vehicles a day, 4.0 times the average road. Built from cross-verified mobile and road-sensor data, these counts help you size up a retail site, plan logistics routes or assess infrastructure needs.
Data sourced from TrafficZoom's proprietary analytics platform.
Data current as of:
Q3 2026
Updated:
September 29, 2026
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Total Traffic Volume & Performance in Midland County, Michigan

Traffic

The average number of vehicles that travel each day over any road in the road network.

vehicles per day5,812
Trucks

The percentage of the total traffic volume composed of heavy vehicles.

6.5%
Average travel time

The average time of travel averaged among all vehicles traveling on the road network.

31.7 min
Congestion ratio

The rate at which the actual travel time exceeds free-flow travel time, averaged among all roads in the network.

12.8%
Drivers’ average age

Average age of residents in the geographic areas where the vehicle trips originated.

47.2 yrs
Drivers’ average income

Average income of residents in the geographic areas where the vehicle trips originated.

$82,942

A typical monitored road in Midland County, Michigan sees 5,812 vehicles per day, while its 367 miles of monitored roads together handle 1,713,582 vehicle-miles traveled per day (≈625 million per year). About 1 in 15 vehicles is a truck, fewer than the 1 in 13 across Michigan.

Busier roads than 83% of counties in Michigan

At 5,812 vehicles per day, the average monitored road in Midland carries 24% less traffic than the state average of 7,697, suggesting less demand on each road - a critical factor for logistics and site planning. Across the whole network, that travel is about 0.8% of Michigan's statewide total. 83% of counties in Michigan see less traffic than Midland's 5,812 vehicles per day.

Journey times run 5% lower than the state level, at 31.7 minutes on average. On travel time, Midland runs shorter than 79% of counties in Michigan.

The congestion ratio of 12.8% is 31% lower, pointing to smoother traffic flow than the state level - fewer delays make delivery windows more reliable.

Highway vs. Non-Highway Traffic Analysis

highway traffic icon

Highway Traffic in Midland County, Michigan

Trafficvehicles per day12,327
Trucks9.7%
Average travel time39.0 min
Congestion ratio15.7%
Drivers’ average age45.3 yrs
Drivers’ average income$77,506

Highways carry a significant share of travel in Midland County, Michigan: 40% of all vehicle-miles. The average highway carries 12,327 vehicles per day, 143% more than the average non-highway road in the same area, which carries 5,066 vehicles per day.

With 21% of the road miles (76 miles in 701 segments), highways punch above their length, carrying 692,991 vehicle-miles traveled per day (≈253 million per year).

64% of counties in Michigan move less traffic on their highways.

Lower highway truck share than 71% of counties in Michigan

At 9.7%, highway truck share is 19% lower than the state average. Highways here mostly serve passenger trips, so local access matters more than long-haul routing for logistics operators.

By truck concentration, highways here trail 71% of counties in Michigan. Midland's highway truck count is lower than 52% of counties in Michigan, at roughly 1,191 trucks per day.

non-highway traffic icon

Non-highway Traffic in Midland County, Michigan

Trafficvehicles per day5,066
Trucks4.3%
Average travel time30.9 min
Congestion ratio12.4%
Drivers’ average age47.9 yrs
Drivers’ average income$85,561

Local roads carry more than half of all travel in Midland County, Michigan (60% of vehicle-miles). On the average non-highway road, that comes to 5,066 vehicles per day.

Local roads make up 79% of the monitored road miles (291 miles in 6,121 segments) but carry less than their share of travel: 1,020,591 vehicle-miles traveled per day (≈373 million per year). Trucks make up 4.3% of non-highway traffic, about 1 in 23 vehicles.

Drivers from higher-income areas than 89% of counties in Michigan

The concentration of trucks on non-highway roads is 55% lower than on highways.

The non-highway congestion ratio of 12.4% is 32% lower than the state level, suggesting more efficient local mobility than the state average.

89% of counties in Michigan see lower average driver income among trip origins than Midland. The driver population here skews younger than 83% of counties in Michigan.

Time-of-Day & Seasonal Patterns

Data Finding: Hourly & Seasonal Patterns

In Midland County, Michigan, the peak hour concentrates about 8% of the day's traffic.

Midland County vs. Michigan Traffic Comparison

Midland County's biggest difference from the Michigan average is its average daily traffic per road, 24% below it. Its highway truck share is also 19% below.

MetricMidland CountyMichigan averageDifference
Traffic5,8127,697-24.5%
Truck % (Total Traffic)6.5%7.7%-15.9%
Truck % (Highway)9.7%12.0%-19.2%
Avg. Travel Time31.7 min33.6 min-5.5%

How Midland County compares

Midland County against nearby counties

Nothing in this table sets Midland County sharply apart from the 4 areas nearest to it, though it has the second busiest roads of the five.

Midland County and the 4 nearest county-level areas by centroid distance, with the Michigan average for scale.
AreaAverage daily trafficTruck shareDaily vehicle-milesAverage travel timeCongestion ratio
Midland County5,8126.5%1,713,58231.7 min12.8%
Gladwin County, Michigan3,7526.4%328,37332.7 min9.8%
Bay County, Michigan5,8177.6%2,869,83932.8 min15.0%
Isabella County, Michigan5,0818.1%1,563,01036.7 min13.9%
Gratiot County, Michigan4,21010.2%1,158,10136.5 min11.2%
Michigan average7,6977.7%N/A33.6 min18.5%

Midland County ranked within Michigan

Midland County sits in the top quarter of the Michigan field on average driver income, at #10 of 83.

Midland County ranked among 83 county-level areas in Michigan (1 = highest); measures without data in every county rank a smaller field, down to 74.
MeasureMidland CountyMichigan rank
Traffic volume (AADT)5,812#15 of 83
Highway vehicle-miles per day692,991#27 of 74
Truck share on highways9.7%#52 of 74
Highway trucks per day1,191#39 of 74
Average travel time31.7 min#65 of 83
Average driver income$82,942#10 of 83
Average driver age47.2 yrs#69 of 83

Midland County ranks #10 of 83 on average driver income but #69 of 83 on average driver age - the two describe the same roads and are worth reading together rather than either on its own.

Busiest roads in Midland County, Michigan

The three busiest roads in Midland County average 18,221 vehicles a day, 3.1 times the county average of 5,812 across all its monitored roads.

Eastman Avenue leads with 23,442 vehicles a day, 656 of them trucks (2.8%). US 10 carries the most trucks, 1,541 a day (10.0% of its traffic), although it ranks #3 for all traffic.

Trips using US 10 are long: a median of 42.9 minutes against 31.7 county-wide, the mark of a through route.

Eastman Avenue is busy with cars rather than freight: only 2.8% of its traffic is trucks, against 6.5% county-wide.

Ranked by daily traffic (AADT)

Cars and light vehiclesTrucks
1Eastman AvenueTertiary road · 23,442vehicles656trucks · 2.8%
Road class
Tertiary road
Congestion ratio
27.4%
Median trip time
34.7 min
Drivers’ median age
47.9 yrs
Drivers’ average income
$90,504

Travel on Eastman Avenue's busiest stretch runs 27% over free-flow time, against 13% across the county, so expect slower peak hours.

2Isabella StreetTrunk road · 15,777vehicles1,077trucks · 6.8%
Road class
Trunk road
Congestion ratio
17.8%
Median trip time
37.9 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$80,591

The busiest stretch of Isabella Street carries 2.7 times the county average; trucks are 6.8% of it, above the county-wide 6.5%.

3US 10Motorway · 15,443vehicles1,541trucks · 10.0%
Road class
Motorway
Congestion ratio
17.3%
Median trip time
42.9 min
Drivers’ median age
49.5 yrs
Drivers’ average income
$79,377

On its busiest stretch, US 10 carries 2.7 times the county average; trucks are 10.0% of it, above the county-wide 6.5%.

4US 10 Business / M 20Motorway · 14,791vehicles1,371trucks · 9.3%
Road class
Motorway
Congestion ratio
20.4%
Median trip time
35.5 min
Drivers’ median age
46.5 yrs
Drivers’ average income
$77,618

US 10 Business / M 20 peaks at 14,791 vehicles a day, 2.5 times the county average; trucks are 9.3% of it, above the county-wide 6.5%.

5Saginaw RoadSecondary road · 14,705vehicles481trucks · 3.3%
Road class
Secondary road
Congestion ratio
21.0%
Median trip time
28.4 min
Drivers’ median age
48.1 yrs
Drivers’ average income
$90,616

Saginaw Road is one of the more congested roads here: trips take 21% longer than at free-flow speed, against 13% county-wide.

Ranked by trucks per day

Cars and light vehiclesTrucks
1US 10Motorway · #3 by traffic15,443vehicles1,541trucks · 10.0%
2US 10 Business / M 20Motorway · #4 by traffic14,791vehicles1,371trucks · 9.3%
3Isabella RoadTrunk road · 14,241vehicles1,231trucks · 8.6%
Road class
Trunk road
Congestion ratio
15.9%
Median trip time
38.4 min
Drivers’ median age
45.4 yrs
Drivers’ average income
$76,656

Isabella Road carries 2.5 times the county average at its busiest, 1,231 of them trucks (8.6%, above the county-wide 6.5%).

4Isabella StreetTrunk road · #2 by traffic15,777vehicles1,077trucks · 6.8%
5Jerome StreetPrimary road · 14,436vehicles760trucks · 5.3%
Road class
Primary road
Congestion ratio
20.2%
Median trip time
37.8 min
Drivers’ median age
46.1 yrs
Drivers’ average income
$80,884

Jerome Street carries 2.5 times the county average on its busiest stretch, where the median trip lasts 37.8 minutes.

How to read these road counts
  • The first number is AADT, annual average daily traffic: the vehicles passing a point on an average day, both directions combined and trucks included. On a divided highway both carriageways are added together.
  • Traffic changes along a road, with more near interchanges and towns and less in open country. Every figure for a road describes its busiest stretch in the county, so the two rankings show the same numbers for the same road.
  • The second number is the trucks on that stretch, a part of its AADT. The bar splits the AADT into cars and light vehicles (blue) and trucks (amber).
  • See segment-level AADT for any road on TrafficZoom.

Data Sources & Methodology

The data presented on this page is derived from TrafficZoom's proprietary analytics platform, which aggregates and normalizes information from multiple sources, including:

Mobile device location data (anonymized and aggregated)

Road sensor networks and traffic counters

Historical traffic pattern databases

Public traffic count programs published by the

MidlandDepartment of Transportation

Demographic Baseline for O-D Modeling

U.S. Census Bureau
All metrics represent estimates based on statistical modeling and are intended for strategic planning purposes.
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Data current as of:
Q3 2026

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Counties near Midland County

The same traffic breakdown for the areas closest to Midland County, Michigan.

Need segment-level traffic data?

Identify traffic patterns street by street and analyze the exact corridors that matter to your project.